[Webinar] 5 Ways to Combat Common CRM Data Trends

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Salesforce Ben is teaming up with Validity to host a free webinar focusing on common CRM data trends. Your CRM is the fastest path to better business insights, but what if those insights aren’t telling the whole story?

Having asked 1,200+ Salesforce organizations around the world about their experiences of managing CRM data, Validity uncovered five surprising trends and widespread discrepancies between data quality assumptions and reality.

Join Ben McCarthy (Founder, Salesforce Ben), Kate Adams (Senior Vice President of Marketing, Validity), Olivia Hinkle (Senior Product Marketing Manager, Validity), and Erick Mahle (Founder, Ohanaly) as they break down these key trends. 

Validity will be sharing the five ways expert Salesforce Admins and executive teams are solving today’s most common data quality problems, better aligning their teams, and bridging the gap between CRM data expectations and reality.

You’ll get a sneak peek of the most comprehensive and recent data on:

  • Why there’s a disconnect between your organization’s CRM data quality expectations and reality (and what to do about it).
  • The broader impact of your CRM data – not just on reporting and analytics, but your go-to-market success, customer retention, and internal company culture as well.
  • The barriers to CRM data management initiatives and how you can capture cross-department and leadership buy-in to remediate data chaos.
  • How to establish a future-proof CRM data management program that fuels accurate, unbiased business insights and creates competitive advantage for your organization.

Save your spot today!

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