Happy Holidays Y’all! We are officially in my favorite time of the year! While I don’t see any snow in the lovely Silicon Valley, I grew up with it and there is just something special in the air around this time. Specifically, in the Salesforce… Read More
It was a landmark occasion in the world of enterprise SaaS applications, Salesforce’s acquisition of Mulesoft for about $6.5 billion promises to change the cloud ecosystem—for good. But what is Mulesoft and why did Salesforce spend billions to acquire it? Let’s find out. Salesforce’s Biggest… Read More
Man, oh man! Did you get to go to Dreamforce ‘18 this year? I certainly did and it was my first time on a full badge. That was one crazy awesome experience. Now that we are in the aftermath of one of Salesforce’s largest releases,… Read More
Rebel announced its forthcoming acquisition by Salesforce at the tail-end of last week. Rebel provide a platform for creating “email that doesn’t play by the rules”, emails delivering interactive experiences, by turning the humble email into an extension of websites or apps. Brands are empowered… Read More
What is the one word Salesforce Executive press statements trumpet time and time again? Integration. Have they been sowing the seed all along? Integration is what’s core to Salesforce’s latest venture: ‘Customer 360’. In short, Customer 360 promises to deliver a 360 degree view of… Read More
By 2020, 30% of all companies will use AI to augment at least one of their primary sales processes. And, in the same year, insight-driven businesses with artificial intelligence toiling behind the scenes to augment sales will steal $1.2 trillion a year from their less-informed, data-driven counterparts.… Read More
The Tech News Stream has gone mad over a new partnership between two infamous tech titans: Salesforce and Apple. The announcement, which kicked off this key week, promises cutting-edge mobile CRM technology, including voice-activated CRM apps (a hot topic). Apple are consistently cited as the… Read More
Salesforce have spread the word about their new offering: Einstein Voice’. This new conversational AI technology joins the growing Einstein brand, Salesforce’s AI-driven product suite. In true Salesforce fashion, the announcement has been made only days before Dreamforce – no doubt this will get people… Read More
Just a few days ago Salesforce announced Einstein-powered AI features for Pardot! This is great timing for an announcement, increasing interest and build up to Dreamforce. Over 60% of high performing sales teams believe that AI will extend their selling capabilities and overall making them… Read More
Oh man! To me it still feels like summer outside and even though I know fall is just around the corner, it almost came as a surprise that August brought us the Winter ‘19 pre-release notes! August for sure was a busy month with many… Read More
No Spam. No Rubbish. Just great content from the Salesforce Industry.
