Marketers | Salesforce Ben

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Marketers / Marketing Automation

Salesforce vs. Braze vs. Klaviyo: Comparing Marketing Automation Tools

By Alina Makarova

Marketing Cloud / Marketers

Will Marketing Cloud Growth Retire ExactTarget?

By Ran Michael

Marketers / Data

What Google’s Cookie Reversal Means for CDP and Data Clean Rooms

By Alina Makarova

Marketers / Account Engagement (Pardot) / Marketing Automation / Marketing Cloud

Salesforce UTM Tracking: How to Capture Every Touchpoint

By Adam Erstelle

Marketers / Architects / Marketing Ops

The Power of the Well-Architected Principles in Salesforce Marketing

By Timo Kovala

Releases / Marketers

15 Summer ‘25 Updates Salesforce Marketers Need to Know

By Lucy Mazalon

Marketers / Marketing Cloud

Salesforce Personalization vs. Marketing Cloud Personalization: Key Differences Explained

By Alina Makarova

Marketers / Analytics

Marketing Intelligence: The New Agentforce-Powered Analytics Tool

By Timo Kovala

Marketers / Marketing Cloud

Your Boss Has Bought Salesforce Marketing Cloud – What Next?

By Alina Makarova

February 21, 2025

Data Cloud / Marketers / Sales

Account Unification and B2B Targeting in Salesforce Data Cloud

By Anu Pandey

February 17, 2025

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