Get Salesforce Certified

Complete List of Salesforce Certifications 2020

Salesforce is releasing more certifications than ever before, and if you’re like most Trailblazers, you just have an urge to “Gotta Catch ‘Em All”! 

There are 35+ Salesforce certifications out there. You will find the complete list on this page with information on the recommended experience candidates should have, exam topics, plus resources to help you prepare.

Key:

  • Level of experience.
  • Salesforce Recommended experience.
  • No prerequisites in order to take this certification exam.
  • Prerequisites in order to take this certification exam.
  • Cost of the certification exam.

ADMINS

Salesforce Certified Administrator

The baseline credential for any Admin. 

Showcase your knowledge on Salesforce features and best practice configuration.

  • Entry Level
  • 6-12 months
  • No Prerequisites
  • 200

The exam will test your knowledge on:

    • Organizational Setup
    • User Setup
    • Security and Access: Salesforce sharing model, profiles and permission sets,
    • Standard and Custom Objects: object architecture and relationship model, create/assign page layouts, record types, 
    • Sales and Marketing Applications: using opportunity tools, lead automation tools and campaign management,
    • Service and Support Applications: case management and automation,
    • Activity Management and Collaboration
    • Data Management: importing, updating, transferring, and mass deleting data,
    • Analytics—Reports and Dashboards
    • Workflow/Process Automation (Workflow, Process Builder)
    • Desktop and Mobile Administration
    • AppExchange

Salesforce Certified Advanced Administrator

The next step for experienced Admins. 

Prove your experience using advanced features and functionality to solve a variety of challenges.

  • Mid-level
  • 1-2 years
  • Administrator
  • 200

This exam will test your knowledge on:

  • Security and Access:
    • Custom profiles, permission sets, and delegated administration,
    • Implications to record and field data access, eg. controlled by parent, grant access by hierarchies, profile vs. sharing rules,
  • Extending Custom Objects and Applications: including relationship types when building custom objects
  • Auditing and Monitoring: monitoring/troubleshooting system activity, eg. debug log, set up audit trail,
  • Sales Cloud Applications, including Enterprise Territory Management,
  • Service Cloud Applications
  • Data Management
  • Content Management
  • Change Management
  • Analytics, Reports and Dashboards: custom report types, reporting snapshots, complex charting, and more,
  • Process Automation: using a combination of automation tools, eg. Process Automation, formula fields, and when to use Visualforce and Apex triggers.

Platform App Builder

Demonstrate your knowledge on designing and building custom applications declaratively using the Salesforce Platform.

  • Entry Level
  • 3-6 months
  • No Prerequisites
  • 200
The exam will test your knowledge on:
    • CRM objects in the Salesforce schema, relationship types and the implications of each on record access.
    • Record types, formula fields, roll-up summary fields, validation rules, workflow, Flow, and Process Builder – and recommending how to automate a business processes leveraging these.
    • Identifying the boundaries of declarative customization and the use cases for programmatic customization.
    • User interface customization: custom buttons, links, actions, Lightning Components.
    • The application lifecycle: key milestones, types of sandboxes, change sets, unmanaged packages, and deployment plans.

CONSULTANTS

Sales Cloud Consultant

For consultants working the full project lifecycle of Sales Cloud implementations. Prove you can design, build and implement Sales Cloud functionality.

  • Mid-level
  • 2-5 years
  • Administrator
  • 200

Exam Topics

  • Industry Knowledge
  • Implementation Strategies
  • Sales Cloud Solution Design
  • Marketing and Leads
  • Account and Contact Management
  • Opportunity Management
  • Sales Productivity
  • Sales Cloud Analytics
  • Integration and Data Management

CPQ Specialist

For specialists working the full project lifecycle of CPQ implementations. Prove you can design, build and implement CPQ functionality.

  • Mid-level
  • 6-12 months
  • No prerequisites
  • 200

The exam will test your knowledge on:

  • CPQ Platform: object data model, and CPQ data flow across CPQ objects,
  • Bundle Configurations: bundle structure, product rules,
  • Pricing: Price rules, quote calculation sequences and quote line pricing fields,
  • Pricing strategy: discount schedules, block pricing, contracted prices, subscription pricing, percent-of-total, usage-based pricing.
  • Quote Templates
  • Product Selection
  • Orders, Contracts, Amendments, and Renewals
  • Products: pricebooks and pricebook entries,
  • Approvals

Service Cloud Consultant

For consultants working the full project lifecycle of Service Cloud implementations. Prove you can design, build and implement Service Cloud functionality.

 

 

  • Mid-level
  • 2-5 years
  • Administrator
  • 200

The exam will test your knowledge on:

  • Industry Knowledge
  • Implementation Strategies
  • Service Cloud Solution Design: designing end-to-end service process from inbound case to resolution – considering capabilities, limitations, and design trade-offs,
  • Relationship between cases and assets, entitlements, work orders,
  • Knowledge Management
  • Interaction Channels: communities, mobile, phone, email, web, chat, SOS/video channel, and social media,
  • Case Management: case assignment, case escalation, case resolution, and case disposition,
  • Contact Center Analytics: different types of contact centers and their metrics, KPIs, and business challenges,
  • Integration and Data Management
  • Service Console
  • Service Cloud automation: Flow, process builder, quick actions, macros, quick text,
  • Use cases for CTI, Communities, and Field Service Lightning.
  •  

Field Service Lightning Consultant

For consultants working the full project lifecycle of Field Service Lightning (FSL) implementations. Prove you can design, build and implement FSL functionality.

 

 

  • Mid-level
  • 2-5 years
  • Administrator & Service Cloud Consultant
  • 200

The exam will test your knowledge on:

  • Managing Resources: dynamic vs. static crews, Service Territories and Members,
  • Managing Work Orders: 
    Service Appointment lifecycle to complete a Work Order,
    • Work Order processes, parameters, Work Types, Resource Preferences, Work Order Line Items, Work Order Milestones,
    • Multi-day Service Appointments vs. standard Service Appointments,
    • Aerial vs. street-level routing,
  • Managing Scheduling and Optimization: Schedule Policy, Complex Work, scheduling service, optimization service,
  • Configuring Mobility: Field Service Mobile and Salesforce Mobile app,
  • Managing Inventory
  • Managing Assets
  • Configuring Maintenance Plans
  • Permissions and Sharing

Community Cloud Consultant

For consultants working the full project lifecycle of Community Cloud implementations. Prove you can design, build and implement Communities.

 

 

  • Mid-level
  • 2-5 years
  • Administrator
  • 200
 

The exam will test your knowledge on:

  • Implementation:
    • Using Community member Persona information to recommend the appropriate License Type,
    • Community infrastructure, deployment types, limits,
    • Integration strategies, incl. Salesforce products,
  • Sharing and Security:
    • In relation to collaboration, business process, and/or document requirements,
    • Security model for a use case (eg. Sharing & Users, Person Accounts, Profiles, Objects),
    • Building public Communities,
  • Community Setup
    • Community user login requirements
    • Multilingual Communities,
  • Community Builder: custom branding, navigation, Lightning pages,
  • Community Management:
    • Community dashboards and insights,
    • Moderation features, reputation levels,
  • Content: CMS Connect, personalised content, Communities Search,
  • Templates and Use Cases: Lightning templates & Lightning Bolt.

Einstein Analytics and Discovery Consultant

For consultants who design, build, and support apps, datasets, dashboards and stories in Einstein Analytics and Einstein Discovery.

  • Mid-level
  • 1+ year
  • No Prerequisites
  • 200

The exam will test your knowledge on:

    • Dataset management,
    • Permissions and security implementations,
    • Advanced Salesforce Analytics Query Language (SAQL) coding to support querying
    • JSON to support dashboard creation
    • Dashboard creation on both desktop and mobile devices.

Nonprofit Cloud Consultant

Nonprofit Cloud Consultants have experience designing and implementing Nonprofit Cloud solutions – including the Nonprofit Success Pack (NPSP) and that all-important Nonprofit consulting experience.

  • Mid-level
  • 2-5 years
  • Administrator
  • 200

The exam will test your knowledge on:

    • NPSP Settings and Administration
    • Nonprofit Cloud Data Management
    • Nonprofit Cloud Analytics
    • Domain Expertise
    • Nonprofit Cloud Solution Design
    • Nonprofit Implementation Strategies and Best Practices

Education Cloud Consultant

Education Cloud Consultants have experience designing and implementing Education Cloud solutions – including the Education Data Architecture (EDA) and that all-important higher education consulting experience.

  • Mid-level
  • 3 years
  • Administrator
  • 200

The exam will test your knowledge on:

    • Education Cloud Applications, Settings, and Configuration
    • Implementation Strategies
    • Solution Design
    • Domain Expertise
    • Integration and Data Management
    • Analytics

DEVELOPERS

Platform Developer I

The baseline credential for any Salesforce Developer. 

Showcase your knowledge on Salesforce database modelling, Apex fundamentals, and best practice programmatic customisation.

  • Entry Level
  • 3-6 months
  • No Prerequisites
  • 200

The exam will test your knowledge on:

    • Salesforce Fundamentals: multi-tenant environments, declarative vs. programmatic customization
    • Data Modeling and Management: object schema, data relationships,
    • Process Automation and Logic: Apex classes and triggers, SOSL, SOQL, and DML statements in Apex, exception handling in Apex, platform events,
    • User Interface: Visualforce pages, controllers/extensions, Lightning Components,
    • Testing, Debugging, and Deployment

Platform Developer II

The next step for experienced Salesforce Developers.  

Prove your experience developing custom applications on the Lightning Platform, proving your understanding of platform behaviors, limits, and performance considerations to meet a variety of business requirements.

  • Mid-level
  • 2-4 years
  • Platform Developer I
  • 200

The exam will test your knowledge on:

    • Salesforce Fundamentals:
      • Effects of using base-system objects
      • Localization features and capabilities and how they affect coding.
    • Data Modeling and Management: Apex managed sharing, external IDs, types of custom metadata and custom settings,
    • Logic and Process Automation: 
      • Interactions between multiple processes, both declarative and programmatic,
      • Apex methods for Lightning Web Components,
      • Apex triggers best practices,
      • SOQL and SOSL queries return types and impact on variable assignment,
      • Using asynchronous or batch Apex coding, 
      • DML statements and types of database events.
    • User Interface:
      • Visualforce controllers,
      • Lightning Web Component and their Apex controller class,
      • Lightning vs Visualforce
      • …and more.
    • Performance: 
      • Common performance issues,
      • Appropriate logic and query structure to maximize application performance,
      • Asynchronous callouts,
      • Code reuse scenarios.
    • Integration
    • Testing
    • Debug and Deployment Tools

JavaScript Developer I

For individuals who have the knowledge, skills, and experience developing front-end and/or back-end JavaScript applications for the web stack. These skills can be applied to any framework and are not mobile or device-specific. It’s the first platform-agnostic exam that tests knowledge outside of Salesforce platform tools.

  • Entry-level
  • 1-2 years
  • None
  • 200

The exam will test your knowledge on:

  • Variable, Types, and Collections
  • Objects, Functions, and Classes
  • Browser and Events
  • Debugging and Error Handling
  • Asynchoronous Programming
  • Server Side JavaScript
  • Testing

COMMERCE

B2C Commerce Developer

B2C Commerce Developers​ have experience developing eCommerce solutions with Salesforce B2C Commerce Digital – including the Storefront Reference Architecture (SFRA) and various APIs.

  • Mid-level
  • 3-6 months (specific experience) + 1 year (general developer experience)
  • No Prerequisites
  • 200

B2C Commerce Architect

B2C Commerce Architects​ have experience designing global sites using B2C Commerce best practices throughout the SDLC – including core architecture concepts like modularity, reusability, and designing future-proof components during SDLC across all the layers.

  • Senior Level
  • 5+ years (eCommerce experience) + B2C Commerce Developer Experience
  • B2C Commerce Developer
  • 400
  • Design/Discovery: create technical specification, standard technical artifacts given business and technical requirement details. Review 3rd-Parties’ technical specifications, and API documentation for integrations,  
  • Build: validate the end solution is secure, performant, and modular, support in load testing, evaluate results (and more),
  • Monitoring/Troubleshooting: evaluate needs for custom logging configuration, identify and address existing and potential performance issues, adjust the system proactively, 
  • Integrations and Customizations: identify what protocol (SOAP/REST) and what approach (real-time vs. batch processing) should be used when integrating with 3rd-Party web services, leverage the productized Job Framework for batch process integration (and more), 
  • Launch: site launch checklist, identify rollback steps, data migration (and more).

Salesforce Accredited B2B Commerce Administrator

B2B Commerce Administrators​ have experience configuring and managing Salesforce B2B Commerce and Salesforce core products – including Storefronts and functions available for end users.

  • Entry Level
  • 6 months
  • No Prerequisites
  • 200

Salesforce Accredited B2B Commerce Developer

B2B Commerce Developer​s​ have experience developing on Salesforce B2B Commerce and Salesforce core products – including programmatic customizations to both business logic and user interface layers using Apex and VisualForce.

  • Entry Level
  • 1 year
  • No Prerequisites
  • 200

ARCHITECTS

Salesforce Data Architecture and Management Designer

For the designers who assess the architecture environment and requirements, and designs sound, scalable, performant solutions on the Customer 360 platform.

  • Senior Level
  • 5+ years (supporting/implementing data-centric solutions) + 2-3 years (Salesforce experience)
  • No Prerequisites
  • 400

This exam will test your knowledge on:

  • Data modeling/Database Design
  • Master Data Management
  • Salesforce Data Management
  • Data Governance
  • Large Data Volume considerations
  • Data Migration

Salesforce Sharing and Visibility Designer

For architects, analysts, and application managers who want to prove they can design a security and sharing model based on complex requirements, implement secure, scalable security models on the Force.com platform, and are able to communicate the solution and design trade-offs to business/technical stakeholders.

  • Senior Level
  • 4-5 years (implementing complex security models in Salesforce) + 2-3 years (Salesforce experience)
  • No Prerequisites
  • 400

This exam will test your knowledge on:

  • Declarative Sharing
  • Performance and Scalability
  • Programmatic Sharing

Salesforce Identity and Access Management Designer

For the designers who assess the architecture environment and requirements, and design secure and scalable identity management solutions on the Lightning Platform.

 

 

  • Senior Level
  • 1 year (Identity and Access Management experience) + 1 year (Salesforce experience) + 2 years (Securities Technology experience)
  • No Prerequisites
  • 400

This exam will test your knowledge on:

  • Identity Management Concepts
  • Accepting Third-Party Identity in Salesforce
  • Salesforce as an Identity Provider
  • Access Management Best Practices
  • Salesforce Identity
  • Community (Partner and Customer)

Integration Architecture Designer

For architects, analysts, and application managers who want to prove they can design and implement secure, scalable integrations with the Lightning Platform, and are able to communicate the solution and design trade-offs to business/technical stakeholders.

  • Senior Level
  • 3-4 years (Salesforce Platform experience) + 1-2 years (Salesforce Integration experience) + 1 year (Integration Architecture experience)
  • No prerequisites
  • 400

This exam will test your knowledge on:

  • Identity Management Concepts
  • Accepting Third-Party Identity in Salesforce
  • Salesforce as an Identity Provider
  • Access Management Best Practices
  • Salesforce Identity
  • Community (Partner and Customer)

Development Lifecycle and Deployment Designer

For architects, analysts, and application managers who want to prove they can design an appropriate governance framework and complex development and deployment strategies to manage the development and deployment lifecycle on the Lightning Platform.

  • Senior Level
  • 5+ years
  • No prerequisites
  • 400

This exam will test your knowledge on:

  • Environments
  • Application Lifecycle Management
  • Testing
  • Governance
  • Risk Identification and Mitigation
  • Change Sets
  • Metadata API
  • Continuous Integration Techniques
  • Methodology Tools
  • Understanding Packages

Mobile Solutions Architecture Designer

This exam is due to be retired on April 13th 2020. 

Heroku Architecture Designer

For designers with extensive experience architecting scalable solutions, deploying and managing apps, and managing teams and build-workflows on Heroku.

  • Mid-level
  • 2 years
  • No prerequisites
  • 400

This exam will test your knowledge on:

  • Heroku Platform
  • Data
  • Security
  • Heroku Enterprise
  • Architect Applications
  • Integrations

Application Architect

  • Senior Level
  • 5+ years
  • Platform Developer I | Platform App Builder | Data Architecture and Management Designer | Sharing and Visibility Designer
  • n/a - automatically awarded with all prerequisites above.

The Salesforce Application Architect has a deep understanding of native Salesforce features and functionality, as well as the ability to model a role hierarchy, data model, and appropriate sharing mechanisms.

System Architect

  • Senior Level
  • 5+ years
  • Platform Developer I | Development Lifecycle and Deployment Designer | Identity and Access Management Designer | Integration Architecture Designer
  • n/a - automatically awarded with all prerequisites above.

System Architects focus on off-platform systems, integration, securing access between systems as well as managing governance and testing capabilities for deployment and ongoing Salesforce modification requirements.

Certified Technical Architect

  • Senior level
  • 8+ years
  • Application Architect | System Architect
  • 6,000

Known as the ‘pinnacle certification’, CTAs have demonstrated the knowledge, skills, and capabilities to design and build high-performance technical solutions on the Salesforce platform across all areas of domain expertise.

MARKETERS

Pardot Specialist

The credential for day-to-day Pardot mastery.

A feature-focused credential, including lead scoring, email marketing, and lead generation.

  • Entry Level
  • 3-6 months
  • No Prerequisites
  • 200

The exam will test your knowledge on:

    • Visitors & Prospects (8%): visitors vs. prospects, the Prospect lifecycle/Prospect Audits,
    • Administration (11%):
      • Relationship between Pardot and Salesforce,
      • Pardot fields: create, edit, and map to Salesforce fields,
      • Pardot Recycle Bin.
  • Pardot Forms, Form Handlers & Landing Pages (20%): use cases and reporting metrics (Engagement History),
  • Lead Management (24%):
    • Automation: completion actions, segmentation rules, page actions, custom redirects,
    • Scoring and Grading,
    • Lists and differences between both types,
  • Email Marketing (20%):
    • Emails: vs. Email Templates, and reporting metrics (Engagement History)
  • Engagement Studio (17%): components, how to update a program,
  • B2B Marketing Analytics: interpret standard dashboards.
  • Pardot Einstein: feature overview, vs. standard Pardot score.

Pardot Consultant

For consultants working the full project lifecycle of Pardot implementations.

Prove you can design, build and implement Pardot, and advise on B2B marketing automation strategy.

  • Mid-level
  • 1+ year
  • Pardot Specialist
  • 200

The exam will test your knowledge on:

    • Evaluation (17%): assessing a customer’s current Salesforce and Pardot landscape, identifying business needs,  
    • Account Configuration (20%): importance of technical setup, data migration plans, access strategy, 
    • Automating Business Processes (17%): automation tool(s) recommendations for a given scenario, a sequence of events (assets, automations, notifications, etc.), lead nurturing strategies, 
    • Email Marketing (10%): best practices,
    • Lead Management (14%): lead generation strategy with Pardot assets, route qualified/unqualified prospects,
    • Personalizing the Prospect Experience (8%): recommend personalization features to use, consent management requirements, 
    • Reporting, Metrics & Analytics (11%): reporting in Pardot (marketing assets), B2B Marketing Analytics (B2B MA)
    • Salesforce Engage (3%): high-level configuration, benefits.  

Marketing Cloud Admin

Aimed at the Marketing Admin who knows their way around Marketing Cloud.

It fills a gap that existed for a long time, where no certification broadly covered the fundamentals of Marketing Cloud and its everyday maintenance.

Now these super users can demonstrate they have the know-how!

  • Entry Level
  • 3-6 months
  • No Prerequisites
  • 200

The exam will test your knowledge on:

    • Digital Marketing Proficiency: best practices for data, permissions, and PII,
    • Subscriber Data Management: contact model, preference and profile center concepts,
    • Setup: configuration of business units, users/permissions, and security/passwords, integrations, Marketing Cloud extension products,
    • Channel Management: configuration of Mobile Studio, Email Studio, Social Studio, Advertising Studio, Journey Builder, 
    • Maintenance: data extraction and report generation solutions, account monitoring.

Marketing Cloud Email Specialist

Demonstrate your knowledge on email marketing best practices using the Marketing Cloud Email application (Email Studio).  

An essential certification before progressing further on the Marketing Cloud certification pathway. 

  • Mid-level
  • 6-12 months
  • No Prerequisites​
  • 200

The exam will test your knowledge on:

  • Subscriber Lists and Data Extensions,
  • Data import data into Marketing Cloud,
  • Segmentation tools (apply to subscribers and data),
  • Marketing unsubscribe/subscription management solutions,
  • Marketing automation solutions – recommending the best SFMC option,
  • Email Campaigns: email messaging, deploying campaigns, managing content, sending options, A/B testing, responsive design,
  • Email reporting metrics, running ad hoc and automated reports in Marketing Cloud,
  • Legal compliance, deliverability (high-level understanding),
  • Subscriber acquisition methodologies,
  • Approvals

Marketing Cloud Consultant

For consultants working the full project lifecycle of Marketing Cloud implementations.

Prove you can design, build and implement Marketing Cloud, and advise on B2C marketing automation strategy.

  • Senior Level
  • 1 year
  • Marketing Cloud Administrator
  • 200
The exam will test your knowledge on:
  • Discovery
  • Conceptual Design
  • Marketing Cloud Connect
  • Account Configuration
  • Reporting
  • Data Design
  • Automation
  • Email Build
  • Contact Builder
  • Journey Builder

Marketing Cloud Developer

Marketing Cloud Developers​ have full-stack development experience – including creating personalized, dynamic messages, Marketing Cloud scripting languages, data configuration, manipulations and advance segmentation.

  • Senior Level
  • 1+ years
  • Marketing Cloud Administrator
  • 200

The exam will test your knowledge on:

  • Data Modeling
  • Programmatic Languages
  • API
  • Data Management
  • Security
  • Journey Builder