Privacy Notice
SFB Ventures Ltd
Last updated: July 2026
This Privacy Notice sets out how we, SFB Ventures Ltd, use, protect and share the personal data that we collect from you when you visit our websites (regardless of where you visit them from), when you use our products or services, when you apply for a job with us, or when you interact with us in any other way.
We do not knowingly collect personal data relating to children.
WHO ARE WE
SFB Ventures Ltd is the controller and is responsible for your personal data (collectively referred to as “SFB Ventures”, “we”, “us” or “our” in this Privacy Notice).
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Notice. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact us using the details set out below:
- Legal entity name: SFB Ventures Ltd
- Email address (privacy queries, data rights and complaints): privacy@salesforceben.com
- Postal address: Unit G.01, 189–190 Shoreditch High Street, London, United Kingdom, E1 6HU
- Company registration number: 10693014
- ICO registration number: 00014119324
You can contact us at the above addresses if you have any questions about this Privacy Notice, or if you would like to exercise any of your rights under Data Protection Laws, which we set out below.
WHICH BRANDS AND SERVICES DOES THIS NOTICE COVER
This Privacy Notice applies across all of the brands, websites, publications, products and services operated by SFB Ventures Ltd.
Wherever this Notice refers to “our website” or “our websites”, we mean any website, brand or service operated by SFB Ventures Ltd. SFB Ventures Ltd is the controller of your personal data across all of these brands and services.
WHAT TYPES OF INFORMATION DO WE COLLECT FROM YOU
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical and Usage Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access our websites, and other information about how you use our websites, products and services.
- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, job preferences including role, geographical areas and salary, feedback and survey responses.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
- Job Application Information: If you are a job applicant we may also collect the following information from you: your contact information, details related to your work experience, publicly available information from publicly available sources relevant for the hiring process (e.g. your LinkedIn profile), other information provided by you in the hiring process including interviews and recruiting exercises, background check information, immigration and visa information, and any demographic information that you may choose to provide to us as part of the recruitment process (this information will be processed separately from your application and whether you choose to answer will not affect your job application).
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
HOW DO WE COLLECT YOUR PERSONAL DATA
We use different methods to collect data from and about you, including through:
Direct interactions. You may share your personal data with us by filling in forms on our websites or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- write a guest blog on our site;
- apply for our products or services;
- create an account on our website;
- subscribe to our service or publications;
- subscribe to our educational courses;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
Automated technologies or interactions. As you interact with our websites, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources such as those set out below:
Technical Data from the following parties:
- analytics providers such as Google based outside the EU;
- advertising networks based inside and outside the EU; and
- search information providers based inside and outside the EU.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services based outside the EU.
Identity and Contact Data from data brokers or aggregators based outside the EU.
Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
HOW AND WHY DO WE USE YOUR PERSONAL DATA
The law requires us to have a legal basis for everything that we do with your personal information, falling under one of the following categories:
- Performance of a contract with you: Where we need to perform a contract we are about to enter into or have entered into with you.
- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and/or enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Recognised legitimate interests: Following changes introduced by the Data (Use and Access) Act 2025, we may also rely on certain “recognised legitimate interests” specified in law – for example, processing that is necessary to detect, investigate or prevent crime, to respond to requests made by bodies acting in the public interest, or to safeguard vulnerable individuals. Where this basis applies, we are not required to carry out a separate balancing test.
- Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to.
- Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you “opt in” to receive marketing emails from us.
- Vital interests: We may process your personal data where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
We use your personal data in a number of different ways and for different reasons – the tables below set out what we do and why:
Your data that we share with our sponsors: all personal data
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
We share your personal data with our sponsors. | To provide you with relevant offers, promotions and services from our sponsors that may be of interest to you. | Consent: we will only share your personal data with our sponsors where you have given us your valid, express opt-in consent to do so. |
Identity Data and Contact Data
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
Identify you when you visit our websites or contact us for any reason, and register you as a new user. | So that we know who we are talking to, and to enable us to set you up with an account so that you can purchase our products and services. | Legitimate interests: necessary to verify your identity and ensure secure access to our products and services. Performance of a contract with you. |
Process any order that you place and (a) manage payments, fees and charges; (b) collect and recover money owed to us. | So we can provide you with the products or services that you purchase. | Performance of a contract with you. Legitimate interests: necessary to ensure the financial health of our business and to manage our financial transactions efficiently. |
Manage our relationship with you and send you service updates, order confirmations and updates to this Privacy Notice and/or our terms and conditions. | So we can keep you informed of any changes to our services and let you know about any issues with your orders/purchases. | Performance of a contract with you. Legitimate interests: necessary to maintain effective communication with our customers. Legal obligation. |
Send you information about our products and services and invite you to events. | So we can let you know about products, services and events that you might be interested in. | Consent. Legitimate interests: necessary to promote our products and services to existing customers (where you have already purchased from us and the marketing relates to connected products, services or events). |
Send you information about our sponsors’ products and services. | So we can let you know about products and services that our sponsors offer that you might be interested in. | Consent. |
Send you surveys and ask for feedback. | To offer you the opportunity to let us know how we are doing, or your views on another subject. | Legitimate interests: necessary to gather customer insights and improve our products and services. |
Enable you to participate in a prize draw, competition or survey. | To study how customers use our products/services, to develop them and grow our business. | Performance of a contract with you. Legitimate interests: necessary to engage customers and encourage participation in promotional activities. |
Manage your registration and attendance at an SFB event. | So that we can coordinate the event, including sending you details in advance, registering you on the day and following up afterwards. | Performance of a contract with you. Legitimate interests: necessary to organise and manage events effectively. Consent (in relation to any follow-up communications). |
Administer and protect our business and websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). | For running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise. | Legitimate interests: necessary to ensure the security and efficient operation of our websites and IT systems. Necessary to comply with a legal obligation. |
Deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. | To study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy. | Legitimate interests: necessary to optimise our marketing strategies and deliver personalised content to our users. |
Financial and Transaction Data
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
Take payments for the products and services that you order. | To facilitate payment for our products and services and to issue any refunds where necessary. | Performance of a contract with you. Legitimate interests: necessary to facilitate smooth financial transactions and ensure timely payments. |
Keep a record of our transactions with you. | For accounting purposes. | Legal obligation. |
Technical and Usage Data
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
Identify you when you visit our websites. | To provide you with the best possible user experience. | Legitimate interests: necessary to provide a personalised user experience and enhance website security. |
Set default options for you (such as language, time zone and currency). | To make it easier for you by showing content that is most relevant and understandable for you. | Legitimate interests: necessary to improve user convenience and ensure relevant content is displayed. |
Monitor visitors to our websites, analyse their use of the websites, and perform tests on our IT systems. | To protect our websites and IT systems from fraud or cyberattacks and to improve our websites, services and IT security. | Legitimate interests: necessary to protect our websites from fraud and cyberattacks and to improve our IT infrastructure. Necessary to comply with a legal obligation. |
Administer and protect our business and websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). | For running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise. | Legitimate interests: necessary to run our business and to provide effective and secure administration and IT services. Necessary to comply with a legal obligation. |
Deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. | To study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy. | Legitimate interests: necessary to optimise our marketing efforts and deliver targeted advertisements. |
Use data analytics to improve our websites, products/services, marketing, customer relationships and experiences. | To define types of customers for our products and services, keep our websites updated and relevant, develop our business and inform our marketing strategy. | Legitimate interests: necessary to enhance our business strategies and improve customer satisfaction. |
Profile Data
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
Send you relevant website content and advertisements and measure or understand the effectiveness of the advertising we serve to you. | To study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy. | Legitimate interests: necessary to analyse customer interactions with our content and advertisements to improve our marketing strategies and enhance user experience. Consent. |
Marketing and Communications Data
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
We keep a record of your communication preferences (your “opt ins” and “opt outs”). | So we can make sure that you only receive the communications from us and/or our sponsors that you would like to receive, and so we can update our records if you change your mind. | Legitimate interests: necessary to promote our business or those of our sponsors. Necessary to comply with a legal obligation. |
Job Application Information
What do we do? | Why do we do it? | What is the legal basis? |
|---|---|---|
Communicate with you throughout our recruitment process and assess your qualifications, skills and suitability for the role. | So we can process your application and make hiring decisions. | Legitimate interests: necessary to recruit new employees and manage our recruitment process in order to properly resource, develop and grow our business. |
Verify your provided information and undertake background checks. | So we can confirm your identity and suitability for the role and comply with applicable laws, regulations and legal processes. | Legitimate interests: necessary to recruit new employees and manage our recruitment process. Necessary to comply with a legal obligation. |
Prepare your employment agreement if you are offered a job. | So we can employ you. | Performance of a contract with you. |
Assist you with obtaining an immigration visa or work permit. | So we can help ensure you have the legal right to work in the UK. | Legitimate interests: necessary to recruit new employees and manage our recruitment process. Necessary to comply with a legal obligation. |
Collect demographic information, if you choose to share this with us. | So we can track, analyse and work on diversity and inclusion within our business. | Consent. |
In limited circumstances we may process any of your personal data we hold to the extent necessary to defend, establish and exercise legal claims or to comply with legal or regulatory obligations.
Where we need to collect personal data due to a legal or regulatory obligation, or for performance of a contract, and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). We will notify you of this at the time.
HOW DO I MANAGE MY MARKETING PREFERENCES
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us
You will receive marketing communications from us if you have expressly consented to this (by checking a box confirming your consent when you submit your personal data using a form on our website), or if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party (including our sponsors) for marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by contacting us at any time at privacy@salesforceben.com.
Please note that if you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.
WHO DO WE SHARE YOUR PERSONAL DATA WITH
Third parties we may share your personal data with include the following:
Service providers and processors. We require all third-party service providers to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions. The third-party service providers we engage from time to time include:
- IT and website service providers;
- professional advisers such as tax, banking, auditing, insurance and legal advisers (for example, as necessary for the establishment, exercise or defence of legal claims, or to protect the rights or safety of the website or other SFB group members, as applicable);
- consultants, insurance companies/claim managers and accountants; and
- agents, suppliers, sub-contractors and other associated organisations where they are engaged by us to help deliver a service that we have instructed them on.
Our sponsors. We may share your personal data with our sponsors where we have obtained your valid, express opt-in consent to do so.
Third parties in case of a legal requirement. We may also disclose your personal data if disclosure is required by law or in the context of an investigation, regulatory requirement, judicial proceeding, court order or legal process (including to law enforcement or competent authorities such as the police or tax authorities, e.g. HMRC in the UK).
Third parties in case of a corporate transaction. In addition, information about our customers, including personal data, may be disclosed as part of any merger, sale, transfer of our assets, investment, acquisition, bankruptcy or similar event, including while engaging with our actual or potential investors.
WHAT HAPPENS IF WE SHARE YOUR INFORMATION WITH ORGANISATIONS OUTSIDE THE UK?
Whenever we transfer your personal information out of the UK or the EEA, we ensure that a similar degree of protection is afforded to it by making sure that the necessary safeguards are in place, for example:
- We may rely on adequacy regulations made by the UK government (or, for transfers from the EEA, an EU adequacy decision) recognising that a country provides an appropriate standard of protection for personal information; or
- We may use appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or EU Standard Contractual Clauses. In line with the Data (Use and Access) Act 2025, before relying on such safeguards we assess whether the standard of protection for your personal data in the destination country is not materially lower than the standard of protection under UK law (the “data protection test”).
Please contact us at privacy@salesforceben.com if you want further information on the specific safeguards used by us when transferring your personal data out of the EEA or the UK.
HOW DO WE PROTECT YOUR PERSONAL DATA
We are committed to protecting individuals’ personal information. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
HOW LONG DO WE KEEP YOUR PERSONAL DATA FOR
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint, or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
WHAT ARE YOUR RIGHTS
You have a number of rights under data protection laws in relation to your personal information. You have the right to:
- Request access to your personal information (commonly known as a “subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. When we respond to such a request, we are required to carry out a reasonable and proportionate search for the information you have asked for.
- Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal information in certain circumstances. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal information to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object. You also have the absolute right to object at any time to the processing of your personal information for direct marketing purposes.
- Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use, or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
- Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in one of the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it, as you need it to establish, exercise or defend legal claims; or (d) where you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Complain to us directly about how we handle your personal data. As explained in the section below, under the Data (Use and Access) Act 2025 you have the right to make a complaint to us directly if you consider that we have infringed data protection law in relation to your personal data, in addition to your right to complain to the Information Commissioner’s Office.
If you wish to exercise any of the rights set out above, please contact us at privacy@salesforceben.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
CONTACT US IF YOU HAVE A QUESTION OR A COMPLAINT
If you have any questions about this Privacy Notice or how we handle your personal data, or if you wish to make a complaint, please contact us at privacy@salesforceben.com or by post to the address below.
Your right to complain to us
Under the Data (Use and Access) Act 2025, you have the right to complain to us directly if you believe that we have infringed data protection law in relation to your personal data. You can make a complaint by emailing us at privacy@salesforceben.com or by writing to us by post at the address set out below. You do not need to use any particular form of words or format – simply let us know that you are making a data protection complaint and tell us what your concern is. When you make such a complaint, we will:
- acknowledge your complaint within 30 days of receiving it;
- take appropriate steps to investigate and resolve your complaint without undue delay; and
- keep you informed of the progress of your complaint and of the outcome.
Your right to complain to the regulator
You also have the right to make a complaint at any time to the relevant data protection regulator. In the UK this is the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach any regulator, so in the first instance please contact us at privacy@salesforceben.com or by post to:
SFB Ventures Ltd
Unit G.01
189–190 Shoreditch High Street
London
United Kingdom
E1 6HU
UPDATES TO THIS PRIVACY NOTICE
We may update this Privacy Notice from time to time and we keep it under regular review. This version was last updated on July 2026.
THIRD-PARTY LINKS
Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our websites, we encourage you to read the privacy policy of every website you visit.