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20 Salesforce Influencers You Should Be Following in 2025
April 09, 2025
As well as being the number one CRM platform in the world, Salesforce has cultivated a booming community of inspiring and insightful influencers.
If you want to stay up to date with what’s happening in the ecosystem, the hottest new features, and unmissable events, you need to follow these incredible evangelists…
Alejandra is the Founder of Cloudha, which is dedicated to making Generative AI accessible through online courses. With 15+ years of experience as a Senior Salesforce Technical and Solution Architect (14x certified), Alejandra has led complex implementations for global clients across industries like financial services, telecom, and high-tech.
Passionate about technology and education, she is committed to equipping others with the skills needed for an AI-driven future.
Follow for: AI tips and tricks
Peter Chittum is the former Senior Director of Developer Advocacy at Salesforce. With over a decade at Salesforce, he has been instrumental in developer education and enablement.
Peter is also known for his contributions to the developer community through speaking engagements and blog posts.
Follow for: Developer and AI advocacy
Brian Shea is a go-to Salesforce expert and the force behind Shea Consulting, which he founded back in 2012. With nearly 20 years in the CRM game and over a decade deep in the Salesforce world (plus 17 shiny certs to prove it), Brian knows his way around complex architecture, integrations, and turning tech into real business wins.
When he’s not helping clients level up their Salesforce game, you’ll find him sharing his wisdom on stage at events like Dreamforce and TrailheaDX.
Follow for: Straight-talk architecture advice, AI, and consulting insights
Jodi has over two decades of experience in the Salesforce space, including working directly for Salesforce before launching an independent Salesforce consultancy. She has hired and managed dozens of Salesforce Admins, as well as coached many more.
Her actionable techniques and practical advice for creating value as a Salesforce Admin can be found in her book, Rock your Role as a Salesforce Admin: Create Value, Calm the Chaos, and Supercharge your Salesforce Career.
Follow for: Feelgood Salesforce Admin tips and tricks
With over a decade in the Salesforce universe, Fabien’s not just riding the wave – he’s making them. As a seven-time Salesforce MVP and Hall of Famer, he’s deeply embedded in the community, co-leading the Paris Developer Group and playing a pivotal role in French Touch Dreamin’.
Fabien’s passion lies in crafting innovative solutions that truly resonate with clients. Beyond the code, he’s a regular on the speaking circuit, sharing insights at events like Dreamforce and London’s Calling. When he’s not immersed in tech, you might find him exploring new culinary delights or planning his next travel adventure.
Follow for: A blend of cutting-edge Salesforce insights, community happenings, and perhaps a sprinkle of foodie adventures
Melissa is a 38x Certified Salesforce Certified Technical Architect! She is pivotal in the architect community, founding Architect Ohana Slack and ScaleUp Archs, a nonprofit organization dedicated to helping underrepresented groups become Salesforce Architects.
In addition, she is a MuleSoft Ambassador, Well-Architected Ambassador, Marketing Champion, and a Salesforce Mentor.
Follow for: Architect content
Angus Brown brings a thoughtful, people-first approach to Salesforce, combining technical know-how with a real passion for making systems that actually work for the humans using them. Whether he’s deep in solution design or guiding a team through a tricky implementation, Angus is all about clarity, collaboration, and keeping things moving forward.
He is co-leader of the Bristol Salesforce Admin Community Group and can often be found speaking at events, including Dream Ole and London’s Calling.
Follow for: Smart Salesforce insights and practical solutions that combine Flow, code, and declarative tools
Tiffany Spencer is a dynamic force in the tech world, blending over 15 years of Salesforce expertise with a heartfelt commitment to diversity and inclusion. As the Founder and CEO of Tech Forward Solutions, she’s on a mission to bridge the gap between marginalized communities and high-paying tech careers.
Beyond her role at Tech Forward Solutions, Tiffany wears multiple hats: she’s a 7x certified Salesforce professional, a recognized Salesforce MVP, and the visionary behind Dreamin’ in Color – the first community conference tailored for Black, Latinx, and Hispanic Salesforce professionals. When she’s not leading digital transformations or mentoring the next generation of tech talent, you’ll find her championing initiatives that make the tech industry more inclusive and accessible for all.
Follow for: Insights on tech inclusivity, Salesforce wisdom, and a genuine passion for empowering underrepresented communities in tech
Salesforce MVP Emma Keeling is an expert when it comes to supporting nonprofits. She is passionate about Salesforce and how it can be adopted in nonprofit and small and medium enterprises to help them make a great impact in their sector.
Emma is a Nonprofit Community Group Leader and a member of Salesforce.org’s Open Source Commons program.
Follow for: Nonprofit tips and tricks
Looking for someone who knows what’s what when it comes to project management and business analysis? Look no further. Pei is known for her expert knowledge – she’s even written a book!
She runs zenhaotraining.co.uk, a leadership academy for consulting and project delivery excellence, and is a frequent speaker at Salesforce events.
Follow for: Project management and business analysis guidance
Aaron is a 10x Certified Salesforce Architect. He leads the Lowell, MA Community Groups and is co-organizer of Northeast Dreamin’.
He is the co-founder of ReportForce, a learning hub focused on Salesforce Reports, Dashboards, and Analytics. Plus, you can catch Aaron speaking at Salesforce conferences around the world. His areas of expertise include reports and dashboards, as well as advanced admin concepts and analytics.
Follow for: Salesforce report and dashboard tutorials and advanced admin concepts
Caitlin Graaf is a Salesforce consultant with a passion for using tech to make organizations run smarter, not harder. With a background in nonprofit strategy and systems design, she brings a thoughtful, people-first approach to every project she touches.
Whether it’s building scalable solutions or untangling messy processes, Caitlin’s all about making Salesforce actually work for the people using it.
Follow for: Smart, human-centered Salesforce solutions and architecture
Evan, an 11x Certified Application Architect, is known as the ‘go-to’ thought leader in creating reports and dashboards. He is co-leader of the Baltimore Salesforce Admin group, a frequent speaker at Salesforce events, and is known for his session on Advanced Reporting Techniques.
Follow for: Salesforce report and dashboard tutorials and advanced reporting concepts
Matt Lacey is the tech brains behind Proximity Insight, where he’s shaking up the retail world one line of code at a time. With a background that spans everything from game consoles to enterprise cloud, Matt brings serious dev chops to the Salesforce ecosystem, and he’s been doing it for over a decade.
These days, he’s all about helping retailers bring that “wow” factor to the shop floor with slick mobile solutions. When he’s not building cool stuff, you’ll probably find him speaking at events or geeking out over the latest tech trends.
Follow for: Salesforce dev tips, and a good dose of innovation energy
If you haven’t met Adam yet, you are missing out – he is one of the nicest people in the Salesforce ecosystem!
Adam is extremely passionate about giving back to the community. He’s a 17x Certified Salesforce Hall of Fame MVP, a frequent speaker at events and user groups, plus a successful Pluralsight author.
Follow for: Architect and developer content
Houssam Saoudy is a Salesforce Technical Solutions Architect at Capgemini, renowned for his deep expertise and vibrant community involvement. With over 22 Salesforce certifications and recognition as a Salesforce MVP, Houssam has been shaping the Salesforce landscape since 2014. He leads the Casablanca Developer Community Group and founded North Africa Dreamin’, the first Salesforce conference in Africa, fostering collaboration and knowledge-sharing across the continent.
A frequent speaker at global events like Dreamforce, Houssam is passionate about sharing his insights on system integrations, platform optimization, and custom development. Whether mentoring aspiring Trailblazers or tackling complex technical challenges, Houssam brings innovation and enthusiasm to the Salesforce ecosystem.
Follow for: Expertise in Salesforce architecture, community leadership, and insights into the evolving tech landscape
Another incredible Salesforce Hall of Fame MVP, Gaurav, has an astonishing 45 Salesforce certifications!
He is a very well-known speaker in the community, runs the Jaipur Developer Group, and has two courses on Pluralsight: “Demystifying Salesforce eCommerce” and “How to Mobilize Your Salesforce App”.
Follow for: Salesforce Developer and mobile content
Leanne Botwright is a passionate Salesforce enthusiast who thrives on helping organizations achieve operational excellence. As the Global CRM Commercial Business Analyst at MSD Animal Health, she collaborates with stakeholders at all levels to implement global technical and customer-centric solutions.
Beyond her professional role, Leanne is deeply involved in the Salesforce community. She is an organiser of InspireEast and co-leads the Norwich Salesforce User Group. Whether she’s speaking at events, organizing community gatherings, or engaging in discussions, Leanne is always eager to collaborate and innovate within the Salesforce ecosystem.
Follow for: Good old-fashioned Salesforce enthusiasm, community spirit, and behind-the-scenes looks at events
Meet Todd Halfpenny, the go-to guy for all things mobile in the Salesforce universe. As Chief Mobile Technical Architect at Caddify, he’s on a mission to bring top-notch mobile experiences to the enterprise world. But Todd’s not just about the tech – he’s a community powerhouse. Co-leading the London Salesforce Developers Group and co-organizing London’s Calling, he’s all about bringing people together to share, learn, and innovate.
Beyond the code and conferences, Todd is the creative mind behind Shirtforce, merging his love for tech and philanthropy by selling quirky Salesforce-themed tees for charity. Whether he’s mentoring newcomers, speaking at events, or brainstorming the next big thing in mobile tech, Todd’s enthusiasm is contagious.
Follow for: Fresh takes on mobile tech, community happenings, and a dash of humor in the Salesforce ecosystem (including #beerinthebath)
Paul Battisson is the Founder and CEO of Groundwork Apps, bringing over 15 years of experience in the Salesforce ecosystem. As a 9-time Salesforce MVP and Hall of Fame member, Paul has a deep-rooted passion for technology and mathematics, which he channels into creating innovative solutions for clients.
Beyond his leadership at Groundwork Apps, Paul is an active contributor to the Salesforce community. He has authored books like “Mastering Apex Programming,” sharing his expertise to help others enhance their Salesforce development skills. Paul also runs CloudBites.TV, a platform dedicated to providing valuable content for tech enthusiasts.
Follow for: Expert insights into Salesforce development, practical programming tips, and a touch of tech humor
Summary
That’s it from me. It was hard to stop at 20 influencers because there is just so much amazing talent in the ecosystem!
Let me know in the comments who you consider to be the top Salesforce influencers to follow…
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