Career

20 Salesforce Influencers You Should Be Following in 2025

By Christine Marshall

As well as being the number one CRM platform in the world, Salesforce has cultivated a booming community of inspiring and insightful influencers.

If you want to stay up to date with what’s happening in the ecosystem, the hottest new features, and unmissable events, you need to follow these incredible evangelists…

1. Alejandra Sivori

Founder of Cloudha

LinkedIn

Alejandra is the Founder of Cloudha, which is dedicated to making Generative AI accessible through online courses. With 15+ years of experience as a Senior Salesforce Technical and Solution Architect (14x certified), Alejandra has led complex implementations for global clients across industries like financial services, telecom, and high-tech.

Passionate about technology and education, she is committed to equipping others with the skills needed for an AI-driven future.

Follow for: AI tips and tricks

READ MORE: Will Generative AI Increase Salesforce Technical Debt?

2. Peter Chittum

Developer Relations Advisor

LinkedIn

Peter Chittum is the former Senior Director of Developer Advocacy at Salesforce. With over a decade at Salesforce, he has been instrumental in developer education and enablement.

Peter is also known for his contributions to the developer community through speaking engagements and blog posts.

Follow for: Developer and AI advocacy 

READ MORE: 12 Generative AI Concepts Explained

3. Brian Shea

Salesforce Architect, Independent Consultant at Shea Consulting

LinkedIn

Brian Shea is a go-to Salesforce expert and the force behind Shea Consulting, which he founded back in 2012. With nearly 20 years in the CRM game and over a decade deep in the Salesforce world (plus 17 shiny certs to prove it), Brian knows his way around complex architecture, integrations, and turning tech into real business wins.

When he’s not helping clients level up their Salesforce game, you’ll find him sharing his wisdom on stage at events like Dreamforce and TrailheaDX.

Follow for: Straight-talk architecture advice, AI, and consulting insights

READ MORE: Here’s What Salesforce Professionals Really Think About Agentforce

4. Jodi Hrbek

Salesforce Consultant at Invitation Homes

Twitter I LinkedIn 

Jodi has over two decades of experience in the Salesforce space, including working directly for Salesforce before launching an independent Salesforce consultancy. She has hired and managed dozens of Salesforce Admins, as well as coached many more. 

Her actionable techniques and practical advice for creating value as a Salesforce Admin can be found in her book, Rock your Role as a Salesforce Admin: Create Value, Calm the Chaos, and Supercharge your Salesforce Career.   

Follow for: Feelgood Salesforce Admin tips and tricks

5. Fabien Taillon

Chief Technical Offcer at Texei

LinkedIn 

With over a decade in the Salesforce universe, Fabien’s not just riding the wave – he’s making them. As a seven-time Salesforce MVP and Hall of Famer, he’s deeply embedded in the community, co-leading the Paris Developer Group and playing a pivotal role in French Touch Dreamin’.

Fabien’s passion lies in crafting innovative solutions that truly resonate with clients. Beyond the code, he’s a regular on the speaking circuit, sharing insights at events like Dreamforce and London’s Calling. When he’s not immersed in tech, you might find him exploring new culinary delights or planning his next travel adventure.

Follow for: A blend of cutting-edge Salesforce insights, community happenings, and perhaps a sprinkle of foodie adventures

6. Melissa Shepard

Salesforce CTA and Founder at ScaleUp Archs

LinkedIn 

Melissa is a 38x Certified Salesforce Certified Technical Architect! She is pivotal in the architect community, founding Architect Ohana Slack and ScaleUp Archs, a nonprofit organization dedicated to helping underrepresented groups become Salesforce Architects.

In addition, she is a MuleSoft Ambassador, Well-Architected Ambassador, Marketing Champion, and a Salesforce Mentor.

Follow for: Architect content

READ MORE: An Architect’s Perspective on the Importance of User Experience

7. Angus Brown

Salesforce Developer at Desynit

LinkedIn

Angus Brown brings a thoughtful, people-first approach to Salesforce, combining technical know-how with a real passion for making systems that actually work for the humans using them. Whether he’s deep in solution design or guiding a team through a tricky implementation, Angus is all about clarity, collaboration, and keeping things moving forward.

He is co-leader of the Bristol Salesforce Admin Community Group and can often be found speaking at events, including Dream Ole and London’s Calling. 

Follow for: Smart Salesforce insights and practical solutions that combine Flow, code, and declarative tools

READ MORE: Salesforce Nonprofit Cloud Consultant Certification Guide & Tips

8. Tiffany Spencer

Founder and Chief Executive Officer at Tech Forward Solutions

LinkedIn

Tiffany Spencer is a dynamic force in the tech world, blending over 15 years of Salesforce expertise with a heartfelt commitment to diversity and inclusion. As the Founder and CEO of Tech Forward Solutions, she’s on a mission to bridge the gap between marginalized communities and high-paying tech careers.

Beyond her role at Tech Forward Solutions, Tiffany wears multiple hats: she’s a 7x certified Salesforce professional, a recognized Salesforce MVP, and the visionary behind Dreamin’ in Color – the first community conference tailored for Black, Latinx, and Hispanic Salesforce professionals. When she’s not leading digital transformations or mentoring the next generation of tech talent, you’ll find her championing initiatives that make the tech industry more inclusive and accessible for all.

Follow for: Insights on tech inclusivity, Salesforce wisdom, and a genuine passion for empowering underrepresented communities in tech

9. Emma Keeling

Founder at Hazledene Solutions

LinkedIn 

Salesforce MVP Emma Keeling is an expert when it comes to supporting nonprofits. She is passionate about Salesforce and how it can be adopted in nonprofit and small and medium enterprises to help them make a great impact in their sector. 

Emma is a Nonprofit Community Group Leader and a member of Salesforce.org’s Open Source Commons program.

Follow for: Nonprofit tips and tricks

READ MORE: Salesforce Nonprofit Cloud Consultant Certification Guide & Tips

10. Pei Mun Lim

Founder at Zenhao

LinkedIn 

Looking for someone who knows what’s what when it comes to project management and business analysis? Look no further. Pei is known for her expert knowledge – she’s even written a book!

She runs zenhaotraining.co.uk, a leadership academy for consulting and project delivery excellence, and is a frequent speaker at Salesforce events.

Follow for: Project management and business analysis guidance

11. Aaron Crear

Salesforce Architect & Founder at Hat-Trick Consulting

LinkedIn

Aaron is a 10x Certified Salesforce Architect. He leads the Lowell, MA Community Groups and is co-organizer of Northeast Dreamin’. 

He is the co-founder of ReportForce, a learning hub focused on Salesforce Reports, Dashboards, and Analytics. Plus, you can catch Aaron speaking at Salesforce conferences around the world. His areas of expertise include reports and dashboards, as well as advanced admin concepts and analytics. 

Follow for: Salesforce report and dashboard tutorials and advanced admin concepts

12. Caitlin Graaf

Salesforce Consultant & Founder at Graaf Consulting

LinkedIn

Caitlin Graaf is a Salesforce consultant with a passion for using tech to make organizations run smarter, not harder. With a background in nonprofit strategy and systems design, she brings a thoughtful, people-first approach to every project she touches. 

Whether it’s building scalable solutions or untangling messy processes, Caitlin’s all about making Salesforce actually work for the people using it.

Follow for: Smart, human-centered Salesforce solutions and architecture

READ MORE: Designing on Salesforce: An Architect’s Guide to Making Good Decisions

13. Evan Ponter

Founder & Principal Consultant at Ponter Solutions

LinkedIn

Evan, an 11x Certified Application Architect, is known as the ‘go-to’ thought leader in creating reports and dashboards. He is co-leader of the Baltimore Salesforce Admin group, a frequent speaker at Salesforce events, and is known for his session on Advanced Reporting Techniques

Follow for: Salesforce report and dashboard tutorials and advanced reporting concepts

14. Matt Lacey

Co-Founder, Head of Technical Innovation at Proximity

LinkedIn

Matt Lacey is the tech brains behind Proximity Insight, where he’s shaking up the retail world one line of code at a time. With a background that spans everything from game consoles to enterprise cloud, Matt brings serious dev chops to the Salesforce ecosystem, and he’s been doing it for over a decade.

These days, he’s all about helping retailers bring that “wow” factor to the shop floor with slick mobile solutions. When he’s not building cool stuff, you’ll probably find him speaking at events or geeking out over the latest tech trends.

Follow for: Salesforce dev tips, and a good dose of innovation energy

15. Adam Olshansky

Salesforce Technical Architect at Google

LinkedIn

If you haven’t met Adam yet, you are missing out – he is one of the nicest people in the Salesforce ecosystem! 

Adam is extremely passionate about giving back to the community. He’s a 17x Certified Salesforce Hall of Fame MVP, a frequent speaker at events and user groups, plus a successful Pluralsight author

Follow for: Architect and developer content

16. Houssam Saoudy

Salesforce Technical Solutions Architect at Capgemini

LinkedIn

​Houssam Saoudy is a Salesforce Technical Solutions Architect at Capgemini, renowned for his deep expertise and vibrant community involvement. With over 22 Salesforce certifications and recognition as a Salesforce MVP, Houssam has been shaping the Salesforce landscape since 2014. He leads the Casablanca Developer Community Group and founded North Africa Dreamin’, the first Salesforce conference in Africa, fostering collaboration and knowledge-sharing across the continent. ​

A frequent speaker at global events like Dreamforce, Houssam is passionate about sharing his insights on system integrations, platform optimization, and custom development. Whether mentoring aspiring Trailblazers or tackling complex technical challenges, Houssam brings innovation and enthusiasm to the Salesforce ecosystem.

Follow for: Expertise in Salesforce architecture, community leadership, and insights into the evolving tech landscape

17. Gaurav Kheterpal

Founder & Chief Executive Officer at Vanshiv Technologies

LinkedIn

Another incredible Salesforce Hall of Fame MVP, Gaurav, has an astonishing 45 Salesforce certifications! 

He is a very well-known speaker in the community, runs the Jaipur Developer Group, and has two courses on Pluralsight: “Demystifying Salesforce eCommerce” and “How to Mobilize Your Salesforce App”.

Follow for: Salesforce Developer and mobile content

18. Leanne Botwright

Global CRM Commercial Business Analyst at MSD Animal Health

LinkedIn

​Leanne Botwright is a passionate Salesforce enthusiast who thrives on helping organizations achieve operational excellence. As the Global CRM Commercial Business Analyst at MSD Animal Health, she collaborates with stakeholders at all levels to implement global technical and customer-centric solutions. ​

Beyond her professional role, Leanne is deeply involved in the Salesforce community. She is an organiser of InspireEast and co-leads the Norwich Salesforce User Group. Whether she’s speaking at events, organizing community gatherings, or engaging in discussions, Leanne is always eager to collaborate and innovate within the Salesforce ecosystem.

Follow for: Good old-fashioned Salesforce enthusiasm, community spirit, and behind-the-scenes looks at events

19. Todd Halfpenny

Chief Mobile Technical Architect

LinkedIn

​Meet Todd Halfpenny, the go-to guy for all things mobile in the Salesforce universe. As Chief Mobile Technical Architect at Caddify, he’s on a mission to bring top-notch mobile experiences to the enterprise world. But Todd’s not just about the tech – he’s a community powerhouse. Co-leading the London Salesforce Developers Group and co-organizing London’s Calling, he’s all about bringing people together to share, learn, and innovate.

Beyond the code and conferences, Todd is the creative mind behind Shirtforce, merging his love for tech and philanthropy by selling quirky Salesforce-themed tees for charity. Whether he’s mentoring newcomers, speaking at events, or brainstorming the next big thing in mobile tech, Todd’s enthusiasm is contagious.

Follow for: Fresh takes on mobile tech, community happenings, and a dash of humor in the Salesforce ecosystem (including #beerinthebath)

20. Paul Battisson

Founder & CEO Groundwork Apps

LinkedIn

​Paul Battisson is the Founder and CEO of Groundwork Apps, bringing over 15 years of experience in the Salesforce ecosystem. As a 9-time Salesforce MVP and Hall of Fame member, Paul has a deep-rooted passion for technology and mathematics, which he channels into creating innovative solutions for clients. ​

Beyond his leadership at Groundwork Apps, Paul is an active contributor to the Salesforce community. He has authored books like “Mastering Apex Programming,” sharing his expertise to help others enhance their Salesforce development skills. Paul also runs CloudBites.TV, a platform dedicated to providing valuable content for tech enthusiasts.

Follow for: Expert insights into Salesforce development, practical programming tips, and a touch of tech humor

Summary

That’s it from me. It was hard to stop at 20 influencers because there is just so much amazing talent in the ecosystem!

Let me know in the comments who you consider to be the top Salesforce influencers to follow…

The Author

Christine Marshall

Christine is an 11x certified Salesforce MVP and leads the Bristol Admin User Group.

Comments:

    Sandeep
    January 04, 2022 5:16 pm
    There is one more name I would love to add here Debasis Jena - https://www.linkedin.com/in/debasis-jena-04851b43/
    Allyson
    February 18, 2022 6:42 pm
    Melissa Hill Dees is a great add as a nonprofit resource. I would also add Sarah Epting ( https://www.linkedin.com/in/sarahepting/ ) as a resource for learning about how nonprofits work and NPSP. She has so many amazing video resources!
    Anant Singh
    April 12, 2024 1:55 pm
    Khyati Mehta would also be a great add to this, she is an all-rounder - https://www.linkedin.com/in/khyati-mehta-25505b130/
    Sarah
    April 12, 2025 9:38 pm
    I would add influencers from other parts of Africa too

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