The Ultimate Guide to Every Salesforce Product in 2022 [Infographic]

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When I started my Salesforce career back in 2012, there were only two products available: Sales Cloud and Service Cloud. Life was simple back then. Fast forward to today, and the number of Salesforce products has increased tenfold – each is targeted at improving your business and helping you connect with your customers.

This post has been designed to serve as your guide to all Salesforce products. We will break down each product’s purpose and benefits, as well as any add-on features available. Enjoy!

Salesforce Products Infographic

The infographic below shows the vast landscape of Salesforce products and how they interact with one another, including the core platform products and their various connectors.

Sales Cloud

Sales Cloud is Salesforce’s flagship product – it was released when the company was founded back in 1999, and has the largest share of any CRM available today.

Sales Cloud’s primary focus is to help companies accelerate their sales cycle by providing tools to manage leads, opportunities, businesses, and individuals they are working with. Primarily aimed at B2B businesses, Sales Cloud has features such as quoting, product management, and forecasting for sales managers.

Add-On Products: Sales Cloud Einstein, High Velocity Sales, Inbox, Salesforce Anywhere, Salesforce Maps, Lightning Dialer, Lightning Scheduler.

CPQ & Billing

Salesforce CPQ was obtained through the Steelbrick acquisition back in 2015, and stands for “Configure, Price, Quote.” It enables customers to go beyond the rudimentary functionality of Opportunities Products & Quotes and allows them to sell complex sets of Salesforce products.

CPQ has features such as product and price rules that help sales users build accurate quotes with complex sets of products and a quote generation engine.

On the other hand, Billing is an add-on to Salesforce CPQ. When the quote has been finalized, Billing takes over the process and handles invoicing, payments, and revenue recognition.

READ MORE: Salesforce Products and Pricebooks vs. Salesforce CPQ

Service Cloud

Salesforce Service Cloud is a CRM that assists a business’s customer support team. It helps customers get in touch with a company via email support, live chat or phone, and then helps the customer agent find and process a resolution to the customer’s issue.

Think of the last time you got in touch with a business using live chat or creating a support ticket – it’s very likely that the company was using a system such as Service Cloud.

Add-On Products: Digital Engagement, Service Cloud Einstein, Service Cloud Voice, Salesforce Anywhere, Customer Lifecycle Analytics, Salesforce Surveys Response Pack.

Field Service

As an extension of Service Cloud, Salesforce Field Service provides a comprehensive view of workforce management.

Simply put, when a customer orders a new cable service, the cable installer will show up. Where they are now, where they’re going, and how many meters of cable are in their van, is all managed with Field Service Lightning.

Features include: appointment scheduling, dispatching technology, territory management, as well as mobile app to help field service technicians.

READ MORE: Complete Guide to Salesforce Field Service (FSL)

Marketing Cloud

Salesforce Marketing Cloud is a digital platform that automates marketing across email, social media, mobile apps, SMS, websites, and more.

Marketing Cloud can seamlessly connect to other Salesforce products, such as Sales or Service Cloud, allowing CRM data to flow freely.

READ MORE: What is Salesforce Marketing Cloud? [Builders and Studios Overview]

Note that in April 2022, Salesforce updated six Marketing Cloud product names (the functionality remained the same). Reviewing these changes can help avoid confusion before you continue reading.

As the Salesforce Marketing Cloud is split into quite a few products, let’s take a look at each one individually:

Journey Builder

If you’re working in the B2C Marketing space, Journey Builder is what you need to be looking at. This tool allows you to build powerful marketing journeys and provide customers with a personalized experience.

The product sends customers on a journey – where you can interact with them via a multitude of platforms such as email, mobile, advertising, and your website.

Journey Builder acts as the central hub of the B2C Marketing Cloud.

Email Studio

If Journey Builder sets out the path you want to put your customers on, Email Studio gives you the capabilities to create the email content you wish to send them.

Email Studio has powerful features that help you craft the perfect email with customizable elements, scripting languages, or tailored real-time content.

Mobile Studio

As you might have guessed by the name, Mobile Studio is similar to Email Studio, but focused on the content creation for mobile. Using the Salesforce product, you can craft messages that may be delivered via SMS, MMS, and Push messages.

Marketing Cloud Customer Data Platform (formerly Salesforce CDP)

Marketing Cloud Customer Data Platform (formerly Salesforce CDP/Customer 360 Audiences) provides one platform to unify all of your customer data. You can create segmented lists of your customers, and easily slice and dice the data further – even if your audiences range in the millions.

Customer 360 Audiences allows you to import data from any source to ensure that you build up the exact audience segment you wish to target. Ensuring you reach the right person at the right time.

READ MORE: What is Salesforce CDP?

Marketing Cloud Advertising (formerly Advertising Studio)

To help you reach customers beyond email and mobile messages, Advertising Studio provides a bridge to digital advertising platforms such as Google, Instagram, LinkedIn, Twitter, and YouTube.

The Salesforce product lets you use Journey Builder to include these platforms into your marketing campaigns. 

Marketing Cloud Personalization (formerly Interaction Studio)

Marketing Cloud Personalization provides a whole new level of personalization for you and your clients. By registering your customers’ behavior within your website, the program can modify messaging on your web pages and tailor the experience with the kind of products and services the customer is interested in.

READ MORE: What is Salesforce Interaction Studio? (Marketing Cloud Personalization)

Marketing Cloud Intelligence (formerly Datorama)

All of your marketing platforms are constantly generating a huge amount of data. Marketing Cloud Intelligence unifies all of your marketing tools so you have one source of truth. This provides holistic reporting, measurement, and optimization.

You can connect platforms such as Google, YouTube, Instagram, etc. with clicks, not code, using out-of-the-box connections. Once connected, Datorama can show you trends, progress against goals, and the ROI of your marketing efforts.

READ MORE: Get Started with Datorama Reports for Marketing Cloud

Loyalty Management

In January 2021, Salesforce announced the launch of Loyalty Management with the intent to help businesses engage and reward their customers.

Using clicks not code, the platform allows businesses to build loyalty programs at scale. You can create a variety of programs – including tiered memberships or points-per-purchase.

Loyalty Management can be configured to work with Experience Cloud for customer sign up and Marketing Cloud for sending content.

Marketing Cloud Account Engagement (formerly Pardot)

One of the more commonly used Salesforce products, Marketing Cloud Account Engagement is Salesforce’s B2B marketing solution. The platform focuses on email marketing, with additional features for landing page creation, form generation, as well as lead scoring and reporting.

READ MORE: What is Pardot Used For?

Add-On Products: Salesforce Engage, B2B Marketing Analytics Plus, Engagement History Dashboards

Slack

Slack was acquired by Salesforce for $27.7B in December 2020 and is the largest purchase they’ve ever made.

Slack is a messaging app for businesses; it allows you to message your colleagues directly or communicate with them via dedicated channels set up for a specific purpose. For example, you could use a channel for a project, or for your regional office.

Salesforce purchased Slack to revolutionize how businesses communicate in this new remote world we find ourselves in. Check out some of the initial integrations that Salesforce have released to bring the two platforms close together.

READ MORE: Breaking News: Salesforce Announces First Slack Integrations

Experience Cloud (formerly Community Cloud)

Formerly Community Cloud, Experience Cloud is the product you need to help you create various platforms for your customers, partners (or even employees!), to interact with your business.

With Experience Cloud, you can create portals, forums, websites, and help centers, built directly on the Salesforce platform, and seamlessly integrates with all your CRM data.

The tool is on a low-code platform, which means you can create beautiful platforms using mostly drag and drop functionality.

Analytics Cloud

With the amount of information all businesses collect, data must be at the heart of any business’s strategy. Salesforce offers a couple of solutions that go beyond standard lightning reports and dashboards to provide deeper insights into your data.

CRM Analytics (formerly Tableau CRM)

Once named Tableau CRM, CRM Analytics is native to the Salesforce platform. It allows you to use Salesforce data, as well as any data from external sources, to embed analytics within Salesforce. Users have to have Salesforce licenses in order to access this data.

READ MORE: Salesforce Reports vs. Tableau CRM – Which Should You Use?

Tableau

Tableau was acquired by Salesforce back in 2019 to tap into the larger business intelligence space. Tableau still remains an off-platform solution and is more suited for data analysis across the business. Users do not need Salesforce licenses, and there is an option to have Tableau run on-premise.

READ MORE: Tableau vs. Tableau CRM – Which Should You Use?

Salesforce Platform (formerly Force.com)

Formerly known as Force.com, the Salesforce platform is the backbone that sits across the Sales and Service Cloud, allowing you to create powerful customizations to standard Salesforce products.

You can build your own tables of data with custom objects, trigger automation with Flow, and build custom user interfaces using the Lightning App Builder.

If you are looking for a totally custom experience, you may purchase Salesforce Platform licenses (which are a lot cheaper than say Sales Cloud) and build completely customized Apps on the Salesforce platform.

READ MORE: Guide to Salesforce Platform Licenses – Tips, Tricks & Best Practices

Hyperforce

Classically, Salesforce has hosted all instances of its products using their own servers, in a multi-tenanted environment. With the release of Hyperforce, Salesforce allows you to store your data in public clouds such as AWS, Google Cloud, and Azure.

Hyperforce is designed for enterprise companies who might have security, compliance, or scaling issues and are more flexible with public clouds.

Heroku

Heroku is a cloud platform-as-a-service (PaaS) tool. It allows you to deploy, manage, and scale modern Apps. Whilst you can create Apps for your users within Salesforce using the Platform, Heroku is used to create customer-facing Apps.

Heroku’s container-based cloud platform allows you to build Apps that connect seamlessly with Salesforce data using out-of-the-box connectors.

Surveys

Salesforce Surveys & Feedback management does what it says on the tin – it allows creation of surveys that can be directly sent from Salesforce (depending on the trigger). The data is then captured back into Salesforce to be analyzed using reports and dashboards, or even Tableau.

Shield

Salesforce Shield is a product designed for companies that have extra security and compliance concerns. Shield is made up of four products that overlay on top of existing Salesforce products to protect them even further. These include:

  1. Platform Encryption: Further encrypt your Salesforce data with AES 256-bit encryption, and manage your own encryption keys.
  2. Event Monitoring: Detailed reports and dashboards to monitor user behavior and see who is accessing sensitive data.
  3. Field Audit Trail: Take field history tracking one step further by enabling more fields to track ten years of history, and dashboards to monitor.
  4. Einstein Data Detect: Use AI to find sensitive data in your Salesforce Org, then protect it.

Commerce Cloud

Commerce Cloud lets retailers start selling online as quickly as possible. Powered by Salesforce CMS, Commerce Cloud has hundreds of-out-of-the box features that allow B2C and B2B retailers to create amazing online experiences for their shoppers.

Commerce Cloud has all the features you’d expect from Salesforce. It’s mobile-ready, integrates seamlessly with Service Cloud and other Salesforce products, and has Einstein AI-enabled features. If you’re interested in seeing some real-life examples of Commerce Cloud, check out two of Salesforce’s most prominent customers: Puma and Adidas.

Integration (MuleSoft)

MuleSoft was a key acquisition for Salesforce in 2018 – their platform gives you the chance to easily connect to any system using a myriad of out-of-the-box connectors.

MuleSoft gives way to the Anypoint platform, which allows you to manage your API connections, run integrations, and monitor and report – all from one cloud based system. One of the biggest selling points of MuleSoft is the hundreds of existing connectors they have, meaning you can integrate to Mainframes, ERP systems, and SaaS applications using tried and tested templated solutions.

Salesforce also recently announced Salesforce MuleSoft Composer: A lightweight Admin-friendly version of MuleSoft that sits within Salesforce.

Industry Cloud (Vlocity)

Salesforce has been building industry-specific solutions for a few years now, including Financial Services Cloud, Health Cloud, and their Public Sector Cloud. These solutions take Salesforce’s core CRM offering and create a specialized product more suited to specific industries. For Health Cloud, think less about Accounts and Contacts and more about Families and Patients. For Financial Service Cloud, think less about Opportunities and Products, and more about Financial Holdings and Assets.

Salesforce bolstered up its Industries offering with the acquisition of Vlocity in 2020, which focused on many more Industry-specific clouds like communications, media, and insurance.

READ MORE: What is Vlocity (Salesforce Industries)?

Einstein

Einstein is Salesforce’s AI layer. While it isn’t really a standalone product, Einstein is baked into almost every Salesforce Cloud. An increasing number of features are becoming free, such as Opportunity scoring in Salesforce. But for the most part, Einstein features are paid add-ons for core Salesforce products such as Sales, Service, Commerce, and Marketing Cloud.

myTrailhead

If you’re involved in the world of Salesforce, you will have no doubt heard of Trailhead, Salesforce’s free learning platform. Here, you can upskill with hands-on technical Salesforce challenges, as well as softer business skills.

Salesforce has taken the concept of Trailhead, and created myTrailhead, a product that enables you to deploy a version of Trailhead inside your own organization. This means you can build learning modules from scratch, providing your employees with a place to train, learn, and upskill in new areas.

Quip

Quip was bought out in 2016, and brought current co-CEO Bret Taylor to the company through the acquisition. Quip is like Slack and Google Docs rolled into one. It provides powerful word processing and spreadsheet tools with collaboration in mind.

The platform includes features such as Quip Chat, Quip Slides, and Integration with Salesforce to bring through live data to the doc.

Work.com

Work.com was created off the back of the Coronavirus Pandemic to help companies and communities open back up safely.

Work.com centers itself around a command center so its users can make data-driven decisions – whether it’s safe to perform certain tasks, such as reopening offices. Work.com also integrates seamlessly with Tableau to visualize far-reaching data sets.

In addition to the command centre, Work.com has features such as employee health and wellness monitoring, shift management for capacity planning, and contact tracing.

Net Zero Cloud

One of Salesforce’s most recent products, Net Zero Cloud is a carbon-accounting tool that allows you to take accountability for your companies carbon footprint.

It helps you upload data from business travel, fuel, electricity and gas bills, as well as supply chain contributions. With out-of-the-box dashboards, you can easily identify the major areas of contrition, trends, and where you might need to take action.

Safety Cloud

With the world slowly opening back up after two years of the Covid-19 pandemic, the Salesforce Safety Cloud helps companies put together safe in-person events.

Salesforce debuted the Safety Cloud at their own Dreamforce and World Tour NYC conferences. It allows attendees to upload proof of Covid vaccinations, or recent test results. These can be uploaded manually, or by connecting to third-party health passes.

All data is uploaded to your CRM, where you can send alerts to attendees and connect to the Marketing Cloud.

NFT Cloud

The NFT Cloud is Salesforce’s official move into Web 3.0 technology. NFT Cloud was announced at Salesforce’s own event, Connections ’22, which provided us with a sneak preview of the new platform.

With NFT Cloud, you can create, sell, and manage your NFTs through the Salesforce platform, creating digital assets to help better engage your customer base.

36 thoughts on “The Ultimate Guide to Every Salesforce Product in 2022 [Infographic]

  1. Thanks Ben for putting this together. A simple yet very helpful overview of what is at times an overwhelming and confusing mishmash of products and acquisitions.

  2. Ben, this is brilliant – do you know if there is a Graphic Visual of the relationships between all these products already in existence somewhere?

    1. Hey Daniel, this is a great idea and I’ve considered putting something together myself. I just want to be able to ensure its 100% correct before putting it out into the world. Stay tuned though 🙂

  3. Ben really great update on Salesforce Products and will help me train my internal team and Sales guys. Thanks so much. Boy a graph visual would be great of how they all interconnect. Especially for someone who is working as a partner with them. Ben would love to have an offline conversation with you about usage data and the value customers get with Revenue Cloud and Salesforce Ecosystem if you are interested. Might be great article for readers.

  4. Awesome work! Also please consider making a version that is non-profit focused. In particular NPSP configuration, Nonprofit Cloud, Outbound Funds (which Salesforce is essentially in the midst of transitioning to their own proprietary tool: Grants Management). I might not be characterizing it all perfectly but this is the gist. Searching for a visual of this for my team right now and happened on your great post!

  5. Would love to see Salesforce Essentials added–it’s not under any specific cloud, but combines Sales Cloud, Service Cloud, Experience Cloud with Lightning Dialer and a few other goodies. Definitely worth a mention as its own product! This is a great resource!

  6. Just wondering if you have missed Sustainability, Truth, and Success that Salesforce has listed in their Product category list.

  7. Salesforce has rebranded ‘myTrailhead’ to ‘Sales Enablement’. Myself and others have asked but have not received any response to what about learning scenarios that do not involve Sales? Has Salesforce abandon this use case? Was ‘myTrailhead’ not selling and that is the reason behind the rebrand and focus to sales? Perhaps you could research this and let the community know. Thanks!

    1. Hey Mark. thanks for your comments. I heard rumours floating around but didn’t see any official news. As per a lot of the changes for Marketing Cloud, I believe they changed the name to Sales Enablement to start competing with others in this category and yes probably position themselves more to sales.

  8. This is helpful. Please note a that Salesforce Anywhere has been rebranded as Salesforce Quip and High Velocity Sales just got renamed as ‘Sales Engagement’.

  9. It’s very concise and super useful !

    I think Heroku is not part of CORE. This is another cloud that we can use without the functionality of the Salesforce platform.
    I see it in the same case as Mulsoft in your diagram with the Heroku Connect connector which allows two-way synchronization between the Heroku database and Salesforce objects.

    What do you think ?

  10. Great overview of many products, a real help to get an overview!

    But unfortunately, the Commerce Cloud entry is incorrect. Puma is built on Salesforce B2C Commerce Cloud (Demandware), an acquired product with a completely different stack (not the CRM).

    There are also multiple Commerce Cloud offerings:

    – Salesforce B2C Commerce Cloud (Demandware)
    – Salesforce B2B Commerce Cloud Classic (Cloudcraze on CRM)
    – Salesforce B2C Commerce Cloud Lightning (Built by Salesforce on CRM)
    – Salesforce B2B2C (Built by Salesforce on CRM)

    Two other offerings within Commerce Cloud are built on the CRM:
    – OCI (Omnichannel Inventory)
    – OMS (Order Management)

  11. Thank you for this, Ben. I was wondering what are the key differentiators of Consumer Goods Cloud (Vlocity) vs Commerce Cloud. It’s hard to keep track. Seems like there is a lot of overlap there. What are your thoughts? Thank you!

  12. Great stuff. I’m trying to build an enterprise architecture capability model that aligns to each of these products. Any idea where I could find a verb-noun list of all the various capabilities for each product? Example for Marketing Cloud: send emails, build journeys, etc.

  13. Hi, I’m currently studying for the Salesforce Admin certification but I’m also looking at getting Mulesoft Developer cert. Do you think this is cert is worth pursuing? My ultimate goal is somewhere in the realm of becoming a Solutions Architect.

    Thanks,
    Terrell

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