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About Salesforce Ben

We are the largest independent media platform in the ecosystem, empowering every Salesforce professional – aspiring starters and seasoned specialists alike – to enjoy a more fulfilling and impactful career.

From interviews with industry experts to practical guides and hands-on tutorials, we produce trusted, accessible content to help our audience navigate the latest Salesforce news, releases, and certifications. 

 

Mission Statement

We aim to be the leading content producer of the Salesforce world. Curating relevant, thought-provoking, educational content for professionals of all levels and backgrounds to advance their careers.

2014

Founded

400+

Guest Posters

400K+

Readers each month

1M+

Page Views each month

Meet the Team

Salesforce Ben is run by a small but mighty team of technical writers, content editors, marketers, and videographers. We’re excited to share knowledge from the Salesforce community and uncover the ‘next big thing’ in the ecosystem – all without jargon, hard-sells, or fluff.

Interested in writing for Salesforce Ben? Join our vibrant community of thought leaders here. 

Ben McCarthy

Founder of Salesforce Ben

Lucy Mazalon

Director of Operations

Lottie McCarthy

Sales Director

Christine Marshall

Technical Content Director

Lauren Westwood

Content Director

Andreea Doroftei

Salesforce Technical Writer

Julia Solis

Marketing Director

Lauren Metcalf

Content Team Lead

Sasha Semjonova

Video Content Lead

Ryan Van

Video Editor

Abraham Ramirez

Video Editor

Wioletta Balicka

Content Editor

Fernanda Barbosu

Digital Marketing Specialist

Mariel Domingo

Courses Administrator

Aoife Spooner

Associate Account Manager

Anna McCarthy

Human Resources

Klaud Koronkiewicz

Graphic Designer

Anirudh Kumar

SEO Specialist

Thomas Morgan

Content Editor

Zayna Dar

Content Editor

Ariella Imhoff

Influencer Talent Manager

Maggie Turnbull

Graphic Design Intern

George Lessis

Junior Video Editor

Saima Ahmed

Marketing Webinar Specialist

Elizabeth Scott

Events Manager

History

Salesforce Ben began as a humble hobby blog. Having worked in the Salesforce ecosystem for several years, Ben McCarthy launched the brand back in 2014.

Since then, the Salesforce Ben has grown exponentially to include certification guides, live events, and an interactive courses platform, as well as a thriving social community and YouTube channel. 

Salesforce Marketers may be familiar with The DRIP, Salesforce Ben’s sister blog, which was created by Operations Director, Lucy Mazalon. 

Having built a core audience of marketing professionals over the years, The DRIP has now found its ‘forever home’ on the main Salesforce Ben site – explore the Marketer section to see the latest marketing content. 

You can also stay up to date with The DRIP on LinkedIn and email.