About Salesforce Ben

About Salesforce Ben

How Trailblazers
Advance Their Salesforce Careers.

Salesforce Ben exists for Salesforce professionals to read, learn, and grow. We are a community of 400+ Authors sharing our ideas and advice for 310k+ monthly readers.

The Salesforce Ben Team

Who's Behind
Salesforce Ben?

Salesforce Ben is run by a small but mighty team, excited about distributing knowledge from the Salesforce community and uncovering the next big thing in the ecosystem – without jargon, hard-sells, or fluff.

Salesforce Ben by the numbers

  • 2014


  • 310K+

    Readers each month

  • 400+

    Guest Posters

  • 700k+

    Page Views each month

Our Editors

Ben McCarthy

Ben McCarthy

Founder & Co-Editor

I’ve been working in the Salesforce ecosystem ever since I graduated from University in 2012, and now I’m hooked! I’ve held various roles over the years working for end-users, ISV’s, and founded a UK-based Salesforce consultancy. As well as my role at SalesforceBen.com, I am also a Non-Executive Director at Cloud Orca, a London based Consultancy.

In my spare time, I enjoy traveling, technology, eating out, and listening to techno.

Lucy Mazalon

Lucy Mazalon

Operations Director & Co-Editor | Pardot & Salesforce Consultant

The Salesforceben.com blog and I go back a few years, editing and writing content as a side hustle. I have been working in the Salesforce ecosystem since Autumn 2014, most of that time as a Salesforce/Pardot Consultant.

I founded The DRIP which covers all things Salesforce marketing automation (Pardot, Marketing Cloud, and more), born from documenting the use cases and challenges I encountered day-to-day. The DRIP later merged with Salesforceben.com to bolster our knowledge for marketers.

I was named a Salesforce Marketing Champion in 2020, and I am a co-leader of the London B2B Marketers User Group.

I live to travel, so I’m always looking for opportunities to connect with the global Trailblazer Community!

Christine Marshall

Christine Marshall

Salesforce Evangelist

I became an “accidental admin” in 2014 and fell in love with the Salesforce platform. Fast forward several years and I’m still passionate about all things Salesforce and sharing my knowledge with the ecosystem.

In my spare time I enjoy speaking at Salesforce events, writing for my blog The Everyday Admin and leading the Bristol Salesforce Admin user group.

I was awarded Salesforce MVP in 2020 – the highlight of my career so far!

Lottie McCarthy

Lottie McCarthy

Marketing Executive

I have recently graduated from University of Southampton, studying Business Management and doing a placement year in Marketing. I am especially interested in Social Media Marketing and want to explore this a bit more.

I joined Salesforce Ben in Summer 2020, and am enjoying getting to know the Salesforce Community.

Lauren Westwood

Lauren Westwood

Content Operations Manager

I joined the Salesforce Ben team in September 2021. Although I am brand new to the Salesforce community, I am already learning to love this fun and collaborative ecosystem.

With past roles in copywriting, website management, and social media, as well as degrees in English and Creative Writing, I feel very much at home in the world of content.

In my spare time I can be found – you guessed it – reading, writing, streaming, hiking, and/or snacking!