About Salesforce Ben

We are the largest independent media platform in the ecosystem, empowering every Salesforce professional – aspiring starters and seasoned specialists alike – to enjoy a more fulfilling and impactful career.

From interviews with industry experts to practical guides and hands-on tutorials, we produce trusted, accessible content to help our audience navigate the latest Salesforce news, releases, and certifications. 


Mission Statement

We aim to be the leading content producer of the Salesforce world. Curating relevant, thought-provoking, educational content for professionals of all levels and backgrounds to advance their careers.




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Meet the Team

Salesforce Ben is run by a small but mighty team of technical writers, content editors, marketers, and videographers. We’re excited to share knowledge from the Salesforce community and uncover the ‘next big thing’ in the ecosystem – all without jargon, hard-sells, or fluff.

Interested in writing for Salesforce Ben? Join our vibrant community of thought leaders here


Salesforce Ben began as a humble hobby blog. Having worked in the Salesforce ecosystem for several years, Ben McCarthy launched the brand back in 2014.

Since then, the Salesforce Ben has grown exponentially to include certification guides, live events, and an interactive courses platform, as well as a thriving social community and YouTube channel. 

Salesforce Marketers may be familiar with The DRIP, Salesforce Ben’s sister blog, which was created by Operations Director, Lucy Mazalon

Having built a core audience of marketing professionals over the years, The DRIP has now found its ‘forever home’ on the main Salesforce Ben site – explore the Marketer section to see the latest marketing content. 

You can also stay up to date with The DRIP on LinkedIn and email.