About Salesforce Ben

SalesforceBen.com is one of the most popular Salesforce blogs in the world – standing proud as the independent voice of the Salesforce ecosystem.

Spreading our passion for Salesforce ideas, hacks and tricks, the blog has remained true to its core.

Our blog got its name from Ben McCarthy, who wanted to share his trials and tribulations as a newbie Salesforce Admin.

SalesforceBen.com grew into a platform for the community, supporting new authors to share their content across the Ecosystem. Ben & Lucy now run the blog together, including The DRIP, a specialised blog for the growing Salesforce Marketing Automation sector.

Salesforce Ben by the numbers

  • 2014


  • 180K+

    Readers each month

  • 250

    Guest Posters

  • 5,000+


Our Editors

Ben McCarthy

Ben McCarthy

Founder & Co-Editor | Managing Director @ EMPAUA.

I’ve been working in the Salesforce ecosystem ever since I graduated from University in 2012, and now I’m hooked! I’ve held various roles over the years working for end users, ISV’s, and founded a UK based Salesforce consultancy. Currently I am Co-Founder & Chief Revenue Officer at Nymble, an ISV specialising in integrating Google Ads & Salesforce to provide marketers with full visibility of their Campaign ROI.

In my spare time, I enjoy travelling, technology, eating out and listening to tecno.

Lucy Mazalon

Lucy Mazalon

Co-Editor | Pardot & Salesforce Consultant.

Marketing Automation Consultant by day, writer by night. I have been working in the Salesforce Ecosystem since Autumn 2014 – what a whirlwind it has been!

Writing content has been a hobby of mine for some time, zealously documenting the use cases and challenges I encountered day-to-day. I started The DRIP in 2016, which later merged with Salesforceben.com.

Coffee-lover, travel addict, aspiring novelist.



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