Dreamforce is the highlight of the year for many Salesforce professionals (including us at SF Ben). This year, the announcements coming out of the conference reflect a cohesive strategy from Salesforce: delivering enhanced CRM capabilities powered by AI, seamlessly integrated into whichever workspace you use.
But Dreamforce is more than the news. Live vicariously through the SF Ben Team on the ground at Dreamforce ’26 with these images…
Day 1
Inside Dreamforce
The SF Ben team got their badges and started exploring all Dreamforce has to offer. From relaxing in the park to walking around the campground, there was so much to see.
The Main Keynote
Dreamforce began in classic fashion with Salesforce CEO Marc Benioff taking the stage for the keynote, highlighting major innovations, such as Claudeforce, Slackforce Surfaces, and AIforce.
While this year’s address stood out for unique moments – like Benioff’s dynamic exchange with Jensen Huang and an interesting note about how many former Salesforce staff have moved to Anthropic – it also focused on core product debuts without a single feature overshadowing the rest.
SF Ben Bites & Insights
Dreamforce attendees enjoyed lunch with SF Ben and Vonage to explore the OpenCTI Retirement and the Path to Agentic AI. The conversation was flowing (as well as the coffee), and everyone left pumped up for the rest of day one.
Party Time
There’s plenty of opportunity to “let your hair down” alongside all the learning at Dreamforce.
This year’s go-to party (in our completely unbiased opinion) happened last night. But with DJ SF Ben on the decks, there was no doubt it was going to be a smash hit.
Day 2
Breakfast and Lunch With SF Ben
We started the day with a breakfast session, then continued the insights at lunch. The sessions included panels full of professionals as well as lots of food and coffee.
Sessions, Sessions, and More Sessions
The team divided and conquered, attending a whole host of sessions around Dreamforce. Sasha sat in on a Q&A with Marc Benioff, and we saw how to get real value from Agentforce.
Dreamfest Vibes
What better way to wrap up day two of Dreamforce than with Usher and Gwen Stefani tearing up the stage? Two artists, one unforgettable night.
DJ SF Ben
Ben couldn’t stay away from the party after Dreamfest, hitting the decks for the second night in a row and bringing the vibes to Dreamforce attendees.
Day 3
Final Day
One last walk into Dreamforce park for the team. We had another great year in San Francisco – if you were there also, let us know your favorite part in the comments!

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