Complete Guide to Dreamforce 2020

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For a lot of professionals in the Salesforce Ecosystem, Dreamforce is the highlight for their professional calendar. Over 170,000 attendees descend into San Francisco for 4 days of learning, networking, and having fun. For the first time in the events 17 year history, due to COVID-19, Dreamforce will be held virtually.

This is unfortunate for some, but also opens up an opportunity for the millions around the globe who find it hard to attend. Salesforce put on some of the most amazing events the tech scene has to offer, let’s see how they pull off, what must be, the largest virtual tech conference ever. If you are new to the Salesforce world and want to learn more about Dreamforce, be sure to check out two fantastic blog posts, 5 Things that Make Dreamforce AmazingDreamforce – Why Should You Go?


COVID-19 Update

As of Friday 1st May, Salesforce announced that Dreamforce will now be held virtually due to COVID-19. This doesn’t come as a surprise to many, where the future of mass gatherings have an unknown future for most of the world. Salesforce has created an FAQ to answer some of the most important questions Dreamforce attendees might have at the moment, mostly surrounding sponsorship for partners, and refunds.

Latest Update: Will Dreamforce 2020 & 2021 be cancelled? 

Dreamforce 2020 Date & Location

Dreamforce is scheduled to take place between November 9th – 12th 2020. Usually hosted in the Moscone Centre in downtown San Francisco, this year it will take place in your living room!

Registration & Ticket Prices

Usual Registration for Dreamforce opens around 3 months before the event, and tickets can cost between £2-3,000k. We would imagine that with this year moving to a virtual event, that it would be free of charge. We will update as we have more information.


One aspect of Dreamforce that I think Salesforce will find it hard to replicate virtually, are the many parties that happen around the Dreamforce campus. Although I am still holding out for “Dreamfest” to be held virtually!

If you were supposed to be attending Dreamforce for the first time, check out our Dreamforce Parties 2019 post to see what you have to look forward to in 2021! In addition, Dreamfest is every year, which has hosted previous headlines such as Fleetwood Mac, Metallica, Lenny Kravitz, Aleshia Keys, The Foo Fighters, The Killers & Greenday to name just a few!

One thought on “Complete Guide to Dreamforce 2020

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    I suspect Dreamforce 2020 will be a scaled back virtual only event. It will be too early to gather 170K in downtown San Francisco.

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