When you hear “Salesforce,” you associate it with innovation. The platform was the first software of its kind and the first cloud-based CRM system on the market. It gets upgraded 3 times a year and is considered one of the most popular CRM softwares worldwide that suits small, midsize and large companies in almost every.
The reason for such fame, except for constant improvements, may be the extensive list of integrations provided, including MailChimp, HubSpot, JIRA, Zendesk, Wrike, SAP, Zapier, and others (more than 600 in total).
Everyone’s excited about Salesforce predictions for 2018, because, according to Google Trends, it is the most searchable solution among CRM software:
So, everyone who is interested in the CRM industry is waiting to see what Salesforce developers are going to deliver for their customers in 2018.
What should we expect:
- New integrations and collaborations,
- Features added,
- Introducing new tools,
- Or all the above?
Check out the Salesforce predictions for 2018
#1 AI is Coming
Daniel Peter, Salesforce MVP has some thoughts on this:
“With the announcement of myEinstein, which includes Prediction Builder and Einstein Bots, customers will be able to implement and reap some of the most important benefits of AI. AI will become more table stakes than for the elite few in 2018.”
However, it’s not just about Einstein. Recently the company presented Salesforce Ventures, and some of the tools are using AI for solving specific business problems (such us, Squirro, Digital Genius, and others). These companies were invested in by Salesforce, so it’s clear that the platform wants to develop the tight relations between Artificial Intelligence and CRM.
#2 New Alliances
Due to the mentioned launch of Salesforce Ventures and establishing a partnership with IBM back in 2017, everyone is wondering which significant collaborations should we wait for in 2018…
Market giants such as Amazon and Dell are looking for new CRM solutions, and Salesforce could be the choice for them given its experience with large corporations. Also, clients from the insurance industry are stepping on the stage, so we’ll see what the next year is preparing for the software.
#3 New Industries
More and more industries are implementing the CRM platforms, and that is excellent news for vendors, including Salesforce. This fact means the total demand for its services will increase on a large-scale.
Alongside the insurance industry, the banking sector is expected to offer a lot of new clients for platforms because of the launch of the Financial Services Cloud for Retail Banking. Their main focuses these days include minimizing the isolation between company’s departments and increasing customer loyalty. Digital tools, such as CRM, can help banks with these problems, and Salesforce can meet these requirements.
#4 Lightning Experience Popularity
Salesforce creators believe that the extensive analyzing and visual features of platform’s new UI edition, as well as the competitive price (starting from $25/user/billing annually), will result in its massive implementation and increased demand.
They hope that the existing clients will move to the Lightning Experience from Salesforce Classic and the new ones will adopt it more willingly. Mainly due to to the fact that in 2018 Salesforce will add new functionality to the Lightning UI.
#5 Demand-Side of Salesforce
The Geneva User Group lead Cyril, (@Cyril Louis) believes that Salesforce predictions for 2018 should include the possibility that over the next twelve months the system will move into Demand-Side Platform:
“I can imagine that within Marketing Cloud, Einstein could recommend segments for targeting through DMP. It could recommend keywords and pricing for programmatic ads and real-time biddings with DSP. You could then automate the bidding process based on maximum daily spends.”
#6 SME Market Expansion
Today everything is about saving time. That is why mobile apps are on the rise. And Salesforce was the one of the first CRM vendors to create a mobile version of the platform.
Salesforce put themselves forward as a platform for businesses of all sizes. While large companies widely adopted the mobile app, the smaller organizations did not. So, it is logical to foresee that in 2018 the marketing campaign for the massive adoption of their services by small and mid-size companies, especially mobile apps of the software.
As you can see, from the provided above info, the Salesforce predictions for 2018 are optimistic. The experts and software leaders make big promises for their customers, and it seems like they will stick to them.