Salesforce Admin Average Salaries are a hot topic and for good reason. In an Ecosystem such as ours, growing at an insane rate, salaries can be a bit all over the place. There’s no doubt that Salesforce professionals are paid well: they carry out a core function within Salesforce implementations that allow businesses to cut costs and accelerate growth – but what is the correct figure, and how do you find this out?
At SalesforceBen.com, we have been enabling Admins with these statistics for a number of years. Our latest Salary Infographic gives insight into the salaries for US & UK professionals across the core Salesforce job titles. But one single figure without context can be a bit misleading, a Salesforce Admin with one certification and one year’s experience vs. a Salesforce Admin with 1 certification and 5 year’s experience, will have very different salaries.
With this post, I hope to bring context to what your salary should be, with information to back it up – so that you can be armed with all the ammo you need when asking for a raise, going for a promotion, or applying for a new job.
Salesforce Admin Average Salaries
So let’s dive into the average salaries for a few locations based on the largest Salesforce survey, the Mason Frank Salary Survey. The largest factors that will affect your average salary will be your seniority and location. There are other factors, such as the type of company you work for, and certifications (which I will come onto later on).
|United States||United Kingdom||Germany||Australia|
It’s hard to truly measure an average based on a single figure, because there are so many factors that can affect it. The biggest considerations you should take into account, is your seniority, your location, and certifications you may have acquired (Salesforce or other tech/PM related). Let’s take a closer look…
When I was a young Admin, I thought I knew everything there was to know about Salesforce. Although I had a pretty good grasp of Sales Cloud, Force.com, and could pretty much configure anything declaratively, there was one thing missing: experience. I believe there are three traits you need to become a successful Salesforce professional, you need the technical skills, communication skills, and experience. You may know Salesforce inside out, be the most charismatic communicator out there, but unfortunately, experience is linear, and if you have 1 years experience, you have 1 years experience.
Experience is vital, as it’s not just knowing how to configure that really complicated process builder because a stakeholder asked you to, it’s advising a business, based on their specific industry (E.g. Financial Services, Real Estate, Manufacturing…), the best way to achieve a certain outcome. Remember, we don’t build Salesforce solutions because they are cool, we build Salesforce solutions to solve complex business issues. How can we do this well unless we have done it before? Or possibly failed before and know the pitfalls of doing it a certain way over another? Luckily, if you are an eager beaver, you can speed up your experience in a few ways.
So how do you know where in the Junior, Mid, Senior, groups you fall? Let’s take a quick look.
At a Junior level, most people would have around 0-2 years of experience. They might have worked in a team, or possibly been a solo admin or “Accidental Admin” at an end-user. They would have been involved in maintaining the Salesforce Org on a day to day basis, making basic changes to Sales Cloud and Force.com configuration, as well as ensuring all users have access and the Salesforce security model is understood and maintained. Generally, they won’t have detailed knowledge of requirements gathering or project management.
As a Mid-level Admin, most people will have 2-4 years of experience. They will proficiently be able to administer a fairly complex Org on their own, using best practices. This will involve using more advanced configuration items like Process Builder and/or Flow. Mid-level Admins will have had exposure to requirements gathering, understanding business processes, as well as some level of project management.
As a Senior level Admin, most people will have 4+ years of experience. You will find most senior-level administrators at larger Enterprise companies. It’s hard to develop into a Senior Administrator unless you have an Org or a few hundred users, using multiple products on the Salesforce platform. Generally, a Senior Salesforce Administrator will be in charge of a team or work with external parties, overseeing the development of the Salesforce Org, maybe carrying out a number of releases a year. A Senior Administrator will have full knowledge of Salesforce best practices, will understand the architecture of Salesforce and how it integrates with other systems, as well as have stakeholder management skills.
As you can see from the above averages, your location plays a huge part in the salary you can achieve. This is both based on a country and city level. The location factor is an important one to understand, as it is often a topic of controversy, with a lot of people saying they can never achieve the average salary stated where they live.
United States Vs Europe
The first thing I’m sure a lot of you noticed, is the discrepancy between salaries in the United Stages, and Salaries in the UK & Germany. Using current currency conversion, Junior Admins salaries are 2.5x higher in the US than in the UK. This isn’t only exclusive to Salesforce, doing a quick search on Glassdoor for companies like Facebook reveal a 2x discrepancy between Software Engineers working in London Vs San Fransisco.
As I’m no economist, I’m not going to dive into the specific details of why this is, but there are a majority of factors embedded in our economies and the way we live our lives. If you would like a more educated answer there is a great Quora thread here.
The City Factor
I’m sure it comes to no surprise to you that comparing the salaries in the likes of London, New York or San Fransisco to other smaller cities is just not worth it! The cost of buying a flat in London can be 5x or even 10x another smaller town or city. This is another factor to take into consideration when looking at the averages. It’s also worth noting that the majority of Salesforce users and therefore professionals are most likely based in a major city like those listed above, which will affect the averages. So if you live in a small city where house, food and transport prices are a lot lower, the salary you may command, may not be as high as those listed.
As there are too many factors here to list, it’s always best to do your research, seek advice from a friend, or speak to a recruiter to understand the market further.
Salesforce Certifications are another factor that can influence your potential salary, although they are less of a factor than seniority and location. Salesforce professionals love getting Certifications, they are a great milestone in your career and a fantastic way to prove to the world that you know what you are talking about. This is both good internally if you are looking for a more senior position, or looking for another job.
However, certifications in most cases won’t directly affect the salary you will achieve, your experience will. Take an example where Bob, an Admin of 2 years experience and has achieved 5 certifications is interviewing against Claire, an Admin of 5 years experience with 1 certification. Assuming they are both good candidates, I would expect the hiring manager to hire Claire every day of the week. I would also expect Claire to demand a higher salary based on her 5 years of experience.
Saying this, Certifications are vital in order to progress your career. Hiring managers can safely assume a certain degree of knowledge if you have achieved Salesforce certs, and they aren’t exactly a walk in the park! They also show that you are motivated, driven, and committed to progress your career.
There is one exception to the above. If you are an Admin looking to apply to an SI (Solution Integrator/Salesforce Consultancy), then they will value your certifications in monetary value, more than an end-user would. The reason for this is that Certifications help them achieve new tiers and recognition with Salesforce. Read this post to learn more.
Increasing your Salary
There are two main avenues you can take to increase your salary. You can ask your boss for a raise or promotion, or you can look for an opportunity elsewhere. Both are very valid options, and will completely depend on your individual circumstance, as well as the type of company you work for. To get a more detailed overview of how you can increase your salary through learning new skills, check out this post.
Asking for a Raise/Promotion
The thought of asking your boss for a raise can make a lot of people feel uncomfortable, but it shouldn’t! If you’ve done your research, and you know that you are bringing a lot of value to the organisation you work for, you should be happy with your level of compensation. There are two main aspects you need to take into account, and you need information on both sides to justify a raise.
- Performance – You need to be able to demonstrate to your employer that you are excelling in your job. Start documenting reasons why you deserve a raise, projects you have recently successfully completed, or generally the value you bring to the organisation. This sort of information is vital when asking for a raise.
- Market value – Determine your market value by using information like this post, or asking around your network. As Salesforce is a relatively new technology, you could be paid under market value, especially if you are an accidental Admin!
There is one other factor you need to take into consideration before going in all guns blazing. How much value does the Admin role bring to the organisation? Let’s take an example of a 50 user Salesforce Org that uses Sales Cloud on a very basic level, but through training, certifications, and 4 years experience, you are a complete superstar Admin. You are probably looking at a Senior level salary. But in all honesty, does that company need an Admin of your skillset? Probably not. In that case, it may be wise to look for another opportunity.
Moving Jobs in the Salesforce ecosystem is almost inevitable. Unless you are working for a large organisation that may have unlimited opportunities in your field, it will be hard to continually progress your career in the same job/role. A rule of thumb I usually use when evaluating whether to move jobs (aside from wanting a salary increase), is if I feel like my progression has slowed down since joining. By moving jobs, you can increase your salary, move into a more senior position and expose yourself to a wider range of technologies.
There are many options when looking for a new job, do you want to continue as a Salesforce Admin? Move into a Salesforce Consulting role? (That in my opinion is a very logical career move), or maybe move into a different tangent such as an ISV or possibly a developer? The world is your oyster! But the same rules apply as the above, determine your market value, and understand the value you can bring to a new organisation. And always remember that famous Richard Brandon quote…”If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later”
I hope this post has given you an insight into how these figures that you see are calculated, and how you can determine what your market worth is yourself. A lot of the information in this post is through my own experiences as a Salesforce Administrator, as well as a hiring manager in the Salesforce space for the last 4 years. If you have any further thoughts or questions, please let me know in the comments below, and look out for further posts on other Salesforce roles!