Career

Insights Into Average Salesforce Salaries and Job Market 2025

By Ben McCarthy

Salesforce careers continue to be in high demand, offering both great opportunities and competitive pay. But with so many different roles and skill levels, it’s not always easy to know if you’re earning what you should be. Whether you’re just starting out or have years of experience, understanding salary trends can help you make informed decisions. 

Our latest Salesforce Salary Survey Results is here to help. With insights from over 3,500 respondents across 95 countries and more than 20 industries, it breaks down what people in different Salesforce roles are earning. So if you’re wondering how your salary compares – or if it’s time to ask for a raise – you’re in the right place.

The salary averages were determined based on the survey responses of 3,526 Salesforce professionals located across 95 countries and working in over 20 industries. 

If you would like full data for all roles across junior, intermediate, senior, and director-level positions, download the full report.

Average Salesforce Salaries by Role

Administrator

The Salesforce Admin role is one of the most common in the ecosystem and often the first step for those looking to get into Salesforce – whether it’s a deliberate career choice or the result of becoming an ‘Accidental Admin’. 

Becoming an administrator means playing a key role in maintaining a healthy Salesforce org. Admins handle everything from configuration-based tasks to more strategic work that requires business know-how. It’s a role that opens doors giving you the skills and experience to grow your career in the Salesforce world

Salesforce Administrator Average Salary 

JuniorSenior
US$75,000$116,000
UK£36,000£62,000
India₹450,000₹1,600,000

Developer

Salesforce Developers go beyond the point-and-click tools in Salesforce, building applications and solutions to meet specific business needs. They play a crucial role in extending the platform’s functionality, especially when declarative tools aren’t enough. 

While developers are familiar with declarative configuration, they typically use Apex and JavaScript to write code based on the specific requirements of the org. 

Salesforce Developer Average Salary

JuniorSenior
US$78,000$166,000
UK£36,000£79,000
India₹400,000₹3,500,000

Consultant

Salesforce Consultants implement and optimize Salesforce solutions in a scalable and effective way to meet clients’ specific needs, ensuring the platform adapts to unique business operations. Becoming a Salesforce Consultant is a great opportunity for those seeking a new challenge.

Consultants are a crucial part of the ecosystem, providing valuable strategic advice and hands-on support as part of the service side of a business. 

Salesforce Consultant Average Salary

JuniorSenior
US$74,000$143,000
UK£30,000£71,000
India₹2,300,000

Project Manager

Salesforce Project Managers oversee end-to-end Salesforce implementation projects across various Salesforce clouds, handling a range of complexities. Their primary focus is ensuring the project is successful, delivered on time, and within budget.

A skilled project manager is key to the success of any Salesforce implementation.

Salesforce Project Manager Average Salary

JuniorSenior
US$95,000$113,000
UK£44,000£78,000
India₹3,400,000

Business Analyst 

Salesforce Business Analysts help bridge the gap between business needs and technology. They ask key questions to understand why processes work the way they do and how they can be improved. 

Business analysts focus on improving business processes and driving project success to ensure everyone collaborates to achieve the best outcomes

Salesforce Business Analyst Average Salary

JuniorSenior
US$87,000$111,000
UK£45,000£74,000
India₹380,000₹2,500,000

Solution Architect

A Salesforce Solution Architect is a strategic thinker and problem solver who focuses on finding the best solutions for businesses. They help design and deliver healthy implementations, ensuring a cohesive and effective outcome. 

While a solution architect needs a strong foundation in technical knowledge, they must also have excellent listening, communication, and presentation skills to engage with stakeholders and ensure successful delivery. 

Salesforce Solution Architect Average Salary

IntermediateSenior
US$125,000$160,000
UK£101,000£113,000
India₹3,300,000

Technical Architect

A Salesforce Technical Architect is responsible for solving complex, large-scale challenges and ensuring successful outcomes for customers. For many Salesforce Developers, this position is a dream job, as technical architects are the ultimate technical authority on projects. They ensure that solutions are built according to the correct technical specifications.

Technical Architects must have a deep understanding of Salesforce and are also heavily involved with any data that enters or leaves the platform.

Salesforce Technical Architect Average Salary

IntermediateSenior
US$160,000$164,000
UK£131,000
India₹4,000,000

Global Salary Trends 

Average salaries depend on several factors, including age, the type of company you work for, and where you’re located. 

All these elements play a significant role in determining compensation levels across the globe, reflecting economic conditions, market demand, and career opportunities. Let’s take a look at how salaries differ by age, company type, and the top countries offering the highest salaries. 

Salary by Age

Your age and experience level have a big impact on your salary. Younger workers – particularly those in their early twenties – often earn lower salaries due to limited experience and entry-level positions. As people gain more experience and grow in their careers, their pay tends to increase. 

AgeAverage Annual Salary (USD)
18-24$48,079
25-34$82,470
35-44$102,512
45-54$113,205
55-64$127,053
65+$123,441

Salary by Company Type

The type of company you work for also affects your salary. According to our survey, freelance workers tend to earn the highest salary – this is perhaps due to the flexibility they have in setting their own rates and working with multiple clients. While freelancing can come with its challenges, it may be a great choice for those with in-demand skills and an established client base. 

When it comes to different types of companies, the salary trends start to change depending on the nature of the work. 

Company TypeAverage Annual Salary (USD)
Freelance$150,106
ISV/AppExchange Company$100,196
End User$99,104
Salesforce$95,092
SI/Consulting Company$92,334
Other$91,125

Global Bonuses

Bonuses are an important part of compensation for many professionals around the world. They serve as incentives for performance, rewards for meeting targets, or simply as end-of-year perks. According to our survey, 57% of respondents receive bonuses at their company, while the remaining 43% do not. 

Bonus distribution also varies by experience level, with junior employees being the least likely to receive one. In the past year, 9% of juniors received a bonus, compared to 30% of intermediate professionals, 47% of senior employees, and 14% of directors. While juniors may have fewer opportunities for bonuses, this remains a great perk to negotiate in employment contracts.

Industry also plays a role in bonus distribution, with the technology sector leading at 26.1%, followed by professional services 16.6%, banking and financial services 15%, healthcare 6.8%, and manufacturing 5.9%

Summary

The Salesforce ecosystem certainly offers competitive compensation to its trailblazers, though salaries can vary based on several factors. Do these findings align with your expectations? Let us know in the comments below!

For a comprehensive breakdown of salaries across these roles and many more, check out our full salary report

The Author

Ben McCarthy

Ben is the Founder of Salesforce Ben. He also works as a Non-Exec Director & Advisor for various companies within the Salesforce Ecosystem.

Comments:

    BRIAN D
    February 24, 2020 10:31 pm
    You need to start tracking Salesforce Product Owner/Manager pay
    Martin
    March 02, 2020 3:21 pm
    Why do you think the pay is so much higher in US than UK?
    Lynn Krause
    March 02, 2020 3:42 pm
    can you track salaries of these professionals who support the nonprofit economy?
    Chelsea
    March 02, 2020 3:49 pm
    These Mason Frank salaries always seem super high to me.
    PJ
    March 02, 2020 3:53 pm
    Question...To be a SF architect do you need to also be a Platform Dev?
    Penny
    March 02, 2020 5:22 pm
    Really interesting, thanks!
    Lucy Mazalon
    March 09, 2020 4:01 pm
    Interesting suggestion - we will find out for you!
    Lucy Mazalon
    March 10, 2020 12:12 pm
    Hi PJ, it depends which Architect path you are looking to go down. The 'System Architect' path requires PD 1, but not the 'Application Architect'. We will have a post coming out on this soon, so keep an eye out for that!
    Gkb
    March 17, 2020 2:30 am
    Why we can not find many Salesforce Administration or Salesforce architect jobs in India.There appears to be more Salesforce developers and with a salary of not more than USD 30-40k. Even when I was in the US, salaries for Admin role did not go beyond USD 60k with many vendors coming in between and rarely the salary reached the consultant
    M Frieden
    April 15, 2020 6:44 pm
    $1 US = £0.80 GBP
    Laura Naselli
    April 30, 2020 3:52 pm
    That's economical difference. If you look at them in either pounds or dollars, there's still a big difference. Perhaps the UK isn't as invested into SF as the US...
    nbsoloplayer
    May 14, 2020 2:25 pm
    We have other benefits via our social welfare system so we do not need to pay for healthcare, and better work life balance(common in western europe). However, we do pay for univeristy, the monthly costs are very low and it's taken pre-tax. Majority, of transportion is way cheaper across parts of Europe and costs of living is general cheaper in some parts too. Tons of factors are involved.
    Ignacio
    September 23, 2020 10:07 pm
    In Argentina I'm lucky to get 6k A YEAR as a Ssr Developer .... Anyone wants to hire me :D ??
    Taha Syed
    June 07, 2021 3:53 pm
    Will be interesting to know if being certified makes a difference.
    Eric
    June 07, 2021 9:33 pm
    some companies way certs heavy, others look more toward experience. i tend to see experience is more important than a cert. back up your experience with a cert.
    Jeevika
    September 24, 2021 2:38 pm
    I know basics of Salesforces Developer but I can't find the perfect job
    Chelsey
    March 13, 2022 7:20 pm
    Interested in this as well!
    Lukas
    September 14, 2022 3:05 pm
    The US pay (in other salary related articles) is much higher also in comparison with other countries, including Switzerland, where salaries are generally higher than the rest of the world. To me it looks that there were 3 Silicon Valley companies used in the statistics for US region.. Lucy, can you please explain where this data comes from? Are there any official statistics, or the data are based on a selection of random job offers?
    Lucy Mazalon
    September 15, 2022 12:41 pm
    Hi Lukas, The statistics come from the Mason Frank Careers and Hiring guide (2021). The 2022 edition is coming out soon. While there are huge variations across the US, this figure is an average across all respondents. The US has a higher purchasing power, and their Salesforce market is more mature. https://www.salesforceben.com/why-are-salesforce-salaries-in-the-usa-so-much-higher-than-the-rest-of-the-world/ Best, Lucy
    Lynn Grande
    September 16, 2022 4:58 pm
    I would love to see the breakdown of certified and non-certified in those roles and their pay scale.
    Josephine
    November 22, 2022 7:59 am
    LOL - there is no perfect job ;D However, I know what you mean - you can't find the right job for you. Are you seeking to build some experience? That may help.
    Josephine
    November 22, 2022 8:05 am
    As much as this was an interesting read, I find there are three things that frustrate me about all salary survey type reports: 1. The salary is not usually in my local currency, (Australian dollars) - at least this article referenced two countries (well done you!). 2. The data is not usually in my region (Australia / APAC). 3. It is difficult to compare apples with apples. I'd like to see information that reports on both income for 'salary' or 'permanent' staff, as well as for contract staff. Contract rates are a different story again. I find the last point is the hardest data to obtain.
    Rory
    November 22, 2022 9:30 am
    Is it not the other way around, I thought application architect had PD 1 as a pre requisite and system architect didn't?
    Tony Cox
    November 22, 2022 4:28 pm
    Infographic: 5 of the 7 roles show a set of figures in larger/bold font with smaller numbers below. There is no "legend" on the graphic to explain this difference, so what is the meaning of it. Also, why is it showing for only 5 of the 7? Could you guess I'm a BA :-) ?
    Janet
    November 23, 2022 6:19 am
    Application Architect does also require PD1 certification. As someone who is an architect I need to know PD1 concepts but I don't need to write code. Different roles and different companies may have different expectations but the majority of the Solution Architects I know don't write code. We do need to read it to some extent and be able to discuss PD1 concepts.
    Richard
    November 23, 2022 6:40 am
    Do your statistics include the African market? I am an experienced salesforce admin for a non for profit and holder of salesorce Admin Certificate and App builder certificate but I earn $750 net per month. How can I bargain for more pay based on the global trend?
    Suchit Nikam
    March 03, 2025 10:22 am
    Really interesting. Thanks!

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