Average Salesforce Salaries 2023 [Infographic]

By Lauren Metcalf

Salesforce is known to be one of the best places to work (ranking in the Fortune “100 Best Companies to Work For” for the last 13 years), and many roles in the ecosystem are highly desirable – meaning they come with good compensation. However, because the Salesforce ecosystem is so vast, it can be difficult to know if you are being paid fairly.

The Careers and Hiring Guide 2022-23 has recently been released, with 1000+ respondents giving insights into how much they are paid across many different roles and in many different locations around the globe. If you are interested in how your Salesforce salary stacks up compared to others in similar roles, then you are in the right place.

The salaries are true averages, but most respondents tend to work in larger cities where salaries are higher, which explains why some may appear inflated. The figures shown in the larger font are ‘senior’ role salary expectations, whereas the smaller font represents ‘junior’/entry level.

READ MORE: Why Are Salesforce Salaries in the USA so Much Higher Than the Rest of the World?

Salesforce Admin Salary

Salesforce Admin can often be the starting point for those working in Salesforce, and there are many ways in which people find themselves in this role. But for the first time there seems to be a decrease in the supply of Admins – possibly because experienced Admins are upskilling to new roles such as Consultant, Business Analyst, and Solution Architect.

Admins are crucial to maintaining a healthy Salesforce org, and are responsible for jobs ranging from typical configuration-based tasks, to work that requires a level of business acumen.

READ MORE: Salesforce Admin Salary Guide

Salesforce Developer Salary

Salesforce Developers are constantly in demand – especially as Salesforce evolves its technologies. They carry out a core function that enables organizations to get more out of their Salesforce investment, and are vital if an org needs to be extended using programming.

Developers are familiar with declarative configuration, but will typically use Apex and JavaScript as their programming languages, and write code based on specific requirements for the org.

READ MORE: Salesforce Developer Salary Guide

Salesforce Consultant Salary

Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements.

It’s an Admin-adjacent role, and is becoming more prevalent in the ecosystem. It requires a level of emotional intelligence when gathering requirements or keeping a project on track.

These figures were taken from the role “Functional Consultant” in the Careers and Hiring Guide.
READ MORE: Salesforce Consultant Salary Guide

Salesforce Project Manager Salary

A Salesforce Project Manager oversees end-to-end Salesforce implementation projects on a variety of Salesforce clouds and levels of complexity. Their priority is to ensure the project is successful – delivered on time, and within budget.

Project Managers wear many hats and have a wide breadth of Salesforce knowledge.

READ MORE: Salesforce Project Manager Salary Guide

Salesforce Business Analyst Salary

This role has increased in popularity, and with the release of the Business Analyst Certification, it will inevitably continue to grow.

The Business Analyst is another Admin-adjacent role – an admin that is empowered to ask “why” on a deeper level. They have to understand and effectively communicate both the “why” and the “how” to stakeholders so that everyone’s goals are achieved.

READ MORE: How to Become a Salesforce Business Analyst

Salesforce Solution Architect Salary

A Solution Architect is a big-picture thinker, an in-depth problem solver, and – you guessed it – they are tasked with finding solutions for businesses.

Architects are some of the most sought after people in the ecosystem at the moment. Though some consider Solution Architect as a way to get to Technical Architect, it is also a fruitful career path in its own right.

There are no figures available for ‘junior’ Solution Architect.
READ MORE: What is a Salesforce Solution Architect – Is It the Right Role for Me?

Salesforce Technical Architect Salary

Technical Architects solve complex and large-scale customer challenges. They are needed to get the most out of the Salesforce platform.

As mentioned above, Architects are highly sought after, and are reimbursed accordingly. However, Technical Architects are a lot more rare than Solution Architects, owing to the difficulty of the certification. This year, they comprised 15% of global demand while making up only 1% of the ecosystem.

There are no figures available for ‘junior’ Solution Architect.
READ MORE: Becoming a Salesforce Certified Technical Architect – Thoughts From 9 CTAs


The Salesforce ecosystem is known to compensate its trailblazers well, however, salaries are subject to location. What do you think of this year’s findings – in alignment with your expectations, or full of surprises?

A full breakdown of the salaries for these roles, and many others, can be found in the Careers and Hiring Guide: 2022-2023. For an overview of the “Talent” in the ecosystem this year, make sure you check out the Salesforce Talent Ecosystem Report ’22.

READ MORE: Salesforce Architects: What We Found Out in 2022

The Author

Lauren Metcalf

Lauren is Content & Services Delivery Lead at Salesforce Ben.


    February 24, 2020 10:31 pm
    You need to start tracking Salesforce Product Owner/Manager pay
    March 02, 2020 3:21 pm
    Why do you think the pay is so much higher in US than UK?
    Lynn Krause
    March 02, 2020 3:42 pm
    can you track salaries of these professionals who support the nonprofit economy?
    March 02, 2020 3:49 pm
    These Mason Frank salaries always seem super high to me.
    March 02, 2020 3:53 pm
    Question...To be a SF architect do you need to also be a Platform Dev?
    March 02, 2020 5:22 pm
    Really interesting, thanks!
    Lucy Mazalon
    March 09, 2020 4:01 pm
    Interesting suggestion - we will find out for you!
    Lucy Mazalon
    March 10, 2020 12:12 pm
    Hi PJ, it depends which Architect path you are looking to go down. The 'System Architect' path requires PD 1, but not the 'Application Architect'. We will have a post coming out on this soon, so keep an eye out for that!
    March 17, 2020 2:30 am
    Why we can not find many Salesforce Administration or Salesforce architect jobs in India.There appears to be more Salesforce developers and with a salary of not more than USD 30-40k. Even when I was in the US, salaries for Admin role did not go beyond USD 60k with many vendors coming in between and rarely the salary reached the consultant
    M Frieden
    April 15, 2020 6:44 pm
    $1 US = £0.80 GBP
    Laura Naselli
    April 30, 2020 3:52 pm
    That's economical difference. If you look at them in either pounds or dollars, there's still a big difference. Perhaps the UK isn't as invested into SF as the US...
    May 14, 2020 2:25 pm
    We have other benefits via our social welfare system so we do not need to pay for healthcare, and better work life balance(common in western europe). However, we do pay for univeristy, the monthly costs are very low and it's taken pre-tax. Majority, of transportion is way cheaper across parts of Europe and costs of living is general cheaper in some parts too. Tons of factors are involved.
    September 23, 2020 10:07 pm
    In Argentina I'm lucky to get 6k A YEAR as a Ssr Developer .... Anyone wants to hire me :D ??
    Taha Syed
    June 07, 2021 3:53 pm
    Will be interesting to know if being certified makes a difference.
    June 07, 2021 9:33 pm
    some companies way certs heavy, others look more toward experience. i tend to see experience is more important than a cert. back up your experience with a cert.
    September 24, 2021 2:38 pm
    I know basics of Salesforces Developer but I can't find the perfect job
    March 13, 2022 7:20 pm
    Interested in this as well!
    September 14, 2022 3:05 pm
    The US pay (in other salary related articles) is much higher also in comparison with other countries, including Switzerland, where salaries are generally higher than the rest of the world. To me it looks that there were 3 Silicon Valley companies used in the statistics for US region.. Lucy, can you please explain where this data comes from? Are there any official statistics, or the data are based on a selection of random job offers?
    Lucy Mazalon
    September 15, 2022 12:41 pm
    Hi Lukas, The statistics come from the Mason Frank Careers and Hiring guide (2021). The 2022 edition is coming out soon. While there are huge variations across the US, this figure is an average across all respondents. The US has a higher purchasing power, and their Salesforce market is more mature. Best, Lucy
    Lynn Grande
    September 16, 2022 4:58 pm
    I would love to see the breakdown of certified and non-certified in those roles and their pay scale.
    November 22, 2022 7:59 am
    LOL - there is no perfect job ;D However, I know what you mean - you can't find the right job for you. Are you seeking to build some experience? That may help.
    November 22, 2022 8:05 am
    As much as this was an interesting read, I find there are three things that frustrate me about all salary survey type reports: 1. The salary is not usually in my local currency, (Australian dollars) - at least this article referenced two countries (well done you!). 2. The data is not usually in my region (Australia / APAC). 3. It is difficult to compare apples with apples. I'd like to see information that reports on both income for 'salary' or 'permanent' staff, as well as for contract staff. Contract rates are a different story again. I find the last point is the hardest data to obtain.
    November 22, 2022 9:30 am
    Is it not the other way around, I thought application architect had PD 1 as a pre requisite and system architect didn't?
    Tony Cox
    November 22, 2022 4:28 pm
    Infographic: 5 of the 7 roles show a set of figures in larger/bold font with smaller numbers below. There is no "legend" on the graphic to explain this difference, so what is the meaning of it. Also, why is it showing for only 5 of the 7? Could you guess I'm a BA :-) ?
    November 23, 2022 6:19 am
    Application Architect does also require PD1 certification. As someone who is an architect I need to know PD1 concepts but I don't need to write code. Different roles and different companies may have different expectations but the majority of the Solution Architects I know don't write code. We do need to read it to some extent and be able to discuss PD1 concepts.
    November 23, 2022 6:40 am
    Do your statistics include the African market? I am an experienced salesforce admin for a non for profit and holder of salesorce Admin Certificate and App builder certificate but I earn $750 net per month. How can I bargain for more pay based on the global trend?

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