10+ Retro Salesforce Infographics (That Will Make You Smile)

By Lucy Mazalon

Salesforce has come on in huge leaps since SalesforceBen.com was first launched. Part of my role is to revise the content on the site. With Salesforce technology constantly evolving and expanding into new ventures, we have our work cut out, for sure. Then, one day, I came across these Salesforce infographics.

Who doesn’t love an infographic, condensing key information into a visual, friendly format. The infographics you will tour in this post were published “Everyone Loves a Salesforce Infographic” in June 2015. While the statistics and technology appear antiquated, one thing has proven timeless…everyone does love a Salesforce infographic.

Enjoy these retro Salesforce infographics that would otherwise have been lost to the dark depths of the digital world.

1. Salesforce AppExchange Installs

The Salesforce AppExchange is the marketplace to help extend Salesforce. I would be surprised if you haven’t downloaded at least one package from this digital store – with so many innovative partners, components, and free solutions to enjoy.

Salesforce celebrated three million AppExchange installs. That number has reached 9.5 mil+ installs (9,547,257 to be exact, I checked just now). “Who’s using the AppExchange? Oh, just everybody”…

Source: Salesforce

And the landscape in all app categories would have changed too. Here’s a snapshot of “Salesforce Project Management” apps in 2015:

2. Salesforce Acquisitions

Do you remember how Salesforce went on an ‘acquisition spree’ in 2016, acquiring around 10 companies in a single year? Well, you would be remiss to overlook all of the historic acquisitions that have made Salesforce what it is today.

This timeline shows us all the Salesforce acquisitions (2006-2011), most of which went on to become Salesforce products and features we use today (some will surprise you). Salesforce has now made 66 acquisitions in total.

And monetary value? “Over $831mil in acquisitions over 5 years” this infographic states – in 2021, the figure based on where the price was disclosed (27 transactions) is over $63 bil.

3. What it Takes to Become a Salesforce MVP

Salesforce MVPs demonstrate exceptional leadership qualities, and are lifetime learners, who go above and beyond to share their expertise and help the Trailblazer Community. At the start of 2021, there were 200+ MVPs.

My favorite statistic from this infographic? 98% have taken a selfie with SaaSy, who got all the attention in the days before Astro, Codey & co.

Source: Apttus

4. Admin vs. Developer

“In this fast-paced tech world the lines between developer and administrator can become blurred as an individual may take on two roles” – it was true in 2015, and even more so now. For one, Salesforce has continued on its mission to empower Admins with low-code tools that achieve what was only possible with code in the past. Take Salesforce Flow – with clicks-not-code, Admins can create automation that would have required Apex previously.

Secondly, the expectations placed on Admins have grown, to often include understanding code (Apex, VSCode) and managing integrations. The DevOps hype, spurred by the increasing complexity of Salesforce orgs and the desire to avoid the risk of bad deployments, is another way Admins are expected to step up to the plate. Safe to say, the “Admin-eloper” persona is becoming more common.

Check out our updated infographic here.

5. The ‘Modern Marketer’, According to Pardot

Pardot has grown on a crazy trajectory since being acquired by Salesforce, and especially over the past few years as Pardot’s product architecture has become increasingly aligned with the core Salesforce platform.

If you’re familiar with the responsibilities Pardot admins have nowadays, what’s outlined in this infographic pales by comparison. These will only grow in number and scope as Pardot becomes more embedded in Sales Cloud, and more valuable to a business, as a result.

Source: Pardot

6. Dreamforce

Dreamforce is Salesforce’s main conference that has earned a reputation as an atypical conference, unlike traditional corporate IT events. Attendees enjoy networking, learning at thousands of sessions, and the famous entertainment – it’s a spectacle that never fails to disappoint.

These infographics have captured the run-up to Dreamforce ’15 and ’14. The timeline features the big keynote announcements by year, and the ‘Dreamboat’ that was parked in the bay to alleviate the soaring demand for accommodation.

Notice the huge spike in attendees between 2011 and 2012! We know that Dreamforce grew to 170,000 attendees by 2019 (before happening virtually in 2020, and scaled down in 2021).

7. Salesforce Events

Aside from Dreamforce, there are plenty of other events in the Salesforce calendar. This is what was going on in 2019:

8. The Salesforce Economy (The Global Footprint)

This infographic gives dense information that takes some time to unpack! The latest IDC report, published in 2019, forecast exciting Salesforce ecosystem growth over a 5-year period until 2024 – $1.2 trillion of new business revenues, 4.2 million new jobs, and many times more ‘indirect jobs’.

Salesforce forecasts annual revenues that will exceed $50 billion in 2026 – a far cry from the $4.1 billion earned in 2014. I even remember when Salesforce anticipated its $10 billion milestone, which seemed astronomical at the time!

Source: Simplus

And here is the snapshot from 2016…


8. Average Salesforce Salaries

And on that note, how were the salaries back in 2016?

And then, in 2017?

You can check out our salary guides, per role, for the latest salary figures:

9. The Salesforce Job Market DID Get Better

The most recent IDC report (published in 2021) predicts there will be 9.3 million new jobs by 2026, thanks to the Salesforce economy – that’s a far cry from the 3.3 million, predicted from 2018-2022!

10. Salesforce Summer ’17 Release Schedule

11. Lightning Experience Readiness Check

With Lightning Experience, we estimate that you could…

12. Guide To Becoming A Better Salesforce User

There is something persistent that still bugs Salesforce Admins to this day: users who don’t use Salesforce properly. Misuse could include not inputting data, failing to updating records, or generally abusing Salesforce objects.

Many of these tips are timeless, however users have it easier in 2021 and beyond. Salesforce Lightning gave the UI a much-needed facelift and optimization – plus, we know that Slack innovations are likely to supercede Salesforce Chatter.

Source: Galvin Tech


13. Salesforce Einstein: One Year On

Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s a technology layer that’s woven into the Salesforce Lightning platform and various Salesforce cloud products.

Fast forward to the present day, there are now 50+ Salesforce Einstein AI products and tools (don’t believe us?) What we predicted in 2016/2017 is a drop in the ocean!

14. Salesforce Telehealth

In 2016, Salesforce introduced Telehealth, two-way video chat for Health Cloud (a patient relationship management solution). It seems that Telehealth is no longer around… but these findings from the first ever “The State of the Connected Patient” report remain:

15. New Pardot Features (2017-2018)

Now known as “Marketing Cloud Account Engagement”, if the name “Pardot” isn’t nostalgic enough, then looking back at these releases will make you appreciate how far this marketing automation platform has come.

16. Salesforce Celebrates 15 Years of Innovation

Saving the best until last! What strikes me is how long Salesforce was (what we now know as) Sales Cloud; Service Cloud didn’t come on to the scene until 2009! Now, I will leave you to enjoy this bumper infographic at your own pace…

Source: Salesforce

17. Key Dates for Summer ’19

“It may not feel like it, but Summer ’18 is just around the corner, and what feels more like summer than Codey the Bear in a snorkel? Over the next two months, expect to see a large amount of content being delivered to your social media channels surrounding the latest Salesforce release”.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

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