Salesforce Developer Salary Guide 2021

Share this article...

Salesforce Developer salaries are a hot topic. The increasing demand for Salesforce Developers and the growing Salesforce economy means that these professionals find themselves in a good position. 

How much do Salesforce Developers earn? Read on to find out entry level Salesforce Developer salaries and senior Salesforce Developer salaries, how to improve your salary, and which factors influence your earning potential. 

“Sonar”

Jump to: How to improve your Salesforce Developer salary

Jump to: Which factors influence Salesforce Developer Salaries?

Read more about roles and responsibilities: What does a Salesforce Developer do?

Salesforce Developer Salary Averages

North America

 Entry levelSenior level
Average Salesforce Developer salary in the US*U$109,200U$144,000
Average Salesforce Developer salary in Canada**C$114,300C$132,450

*Contract Salesforce Developers in the US earn $118.50 p/h, on average. 

**Contract Salesforce Developers in Canada earn $118 p/h, on average.

Europe

 Entry levelSenior level
Average Salesforce Developer salary in the UK*£52,050£77,000
Average Salesforce Developer salary in Ireland**€43,500€70,000
Average Salesforce Developer salary in Germany€65,150€78,450
Average Salesforce Developer salary in France***€50,500€65,000
Average Salesforce Developer salary in the Netherlands€46,800€60,000
Average Salesforce Developer salary in Belgium€49,320€58,920+
Average Salesforce Developer salary in Spain****€34,500€43,500
Average Salesforce Developer salary in Italy€29,000
€42,500
Average Salesforce Developer salary in SwitzerlandFr 90,000Fr 115,000

*Contract Salesforce Developers in the UK earn £626.50 p/d, on average. 

**Contract Salesforce Developers in Ireland earn €584 p/d, on average. 

***Contract Salesforce Developers in France earn €550 p/d, on average. 

****Contract Salesforce Developers in Spain earn €601 p/d, on average. 

Asia-Pacific (APAC)

 Entry levelSenior level
Average Salesforce Developer salary in Japan¥5,641,200¥7,925,000
Average Salesforce Developer salary in Australia*AU$135,150AU$155,150
Average Salesforce Developer salary in SingaporeS$65,350S$98,500
Average Salesforce Developer salary in Indian/a₹9,00,835

*Contract Salesforce Developers in Australia earn AU$1,250 p/d, on average.

Data source: the data is from the Mason Frank Career Survey, based on self-reported information from 2,500+ Salesforce professionals, spanning a range of job titles, industries, and geographic locations.

How to Improve your Salesforce Developer Salary

If you want to increase your salary, this section is for you. First, let’s define what we mean by ‘entry-level’, ‘mid-level’ and ‘senior’:

  • Entry-level developer: 0 – 2 years experience (possibly up to 3 years). Writing code based on specific requirements, (eg. basic Apex triggers), testing.
  • Mid-level: 2 – 4 years experience. Integrations, advanced triggers with multiple functions, and front end development.
  • Senior developer: 5+ years experience. Ownership of all programmatic requests, including solution design, plus stakeholder management. 

Entry-level Salesforce Developers earn $109,200 in the US, on average. 

To succeed as an entry-level Salesforce Developer, you should:

  • Have experience in web development/Java, or you are a Computer Science graduate
  • Learn Apex. This is the best development language to learn because it is fundamental to Salesforce (plus, it’s a lighter version of Java).

Read more: Salesforce Developer Job Description

To become a Mid-level Salesforce Developer, you should:

  • Get experience building integrations: you can work your way up to more complex ones. Good examples of integrations to have experience with can be found in the ‘Get integration experience’ section below.

Senior Salesforce Developers earn $144,000 in the US, on average. 

To become a Senior Salesforce Developer, you should:

  • Understand solution design and its considerations (security, scalability, limits)
  • Gain experience in as many projects and Salesforce implementations as you can!

Read more: Salesforce Developer Job Description

Tip 1: Lean on previous coding experience

If you have a background in development, transferring from one technology that uses Java to Salesforce, you will be able to pick up Salesforce development faster (as Java has similarities with Apex, Salesforce’s proprietary language).

Don’t underestimate previous experience, for example:

JavaScript:Salesforce continues to build and support more open source technologies (eg. Lightning Web Components), and are aligning with industry coding standards (after all, Salesforce released the JavaScript Developer Certification, the first credential centred on platform agnostic technology)
CSS/HTML:experience in web development is especially useful for Salesforce Experience Cloud (formerly Community Cloud).
HTTP:knowing best practices that help optimize a website (eg. using SVGs instead of Images, etc), will raise your value to the organization further.
SQL:plus interfacing with databases.

Tip 2: Choose a mentor, or a team

Finding a mentor could potentially accelerate your career. You are likely to find a mentor in a large team, or in a Salesforce consultancy (where it’s in their best interest to develop your skills, and place you on more complex projects).

You should surround yourself with a team if you want to learn quickly.

If you choose to go down the consultancy route, being a good ‘cultural fit’ is important. This means having good communication skills with both clients and internal colleagues.

Working at a Salesforce consultancy opens up an opportunity to gain experience as a ‘technical consultant’, who pairs technical knowledge with business analysis skills (a winning combination).

Tip 3: Know what’s suited to self-learning

Trailhead has made upskilling as a Salesforce Developer accessible and easy. Self-learning enables you to take your progression into your own hands, and therefore, progress up the career path faster.

Developers have noted, however, that certain topics are better suited for self-learning than other topics that are best learned with the guidance of a mentor.

So, look to Trailhead for topics that don’t have multiple ways to get it done, eg. creating a component to show a related list, using Lightning Web Components (LWC). One example where you would need to proactively seek advice is to develop an integration with an ERP solution.

Tip 4: Know which technical skills are in-demand

Focus on the technical skills that will help you go further, faster – some examples are:

  • Integrations (see tip 5),
  • Building beyond the standard Salesforce UI, eg. building a custom stock checker application,
  • Advanced triggers with multiple functions (and interlinked), across multiple objects, multiple applications, eg. creating payment schedules for invoices.

Let’s take a look at the Salesforce skills that are the most in demand, and the hardest to retain skilled professionals for. These give you an indication of skills and product expertise that employers would be willing to pay more for, so they can attract your talent, and then not lose you!

Source: Salesforce Talent Ecosystem Report, research by 10K Advisors.

Tip 5: Get integration experience

The study mentioned above found that ‘Integrations’ were the highest ‘technical’ Salesforce skill in demand, with 59% of respondents in agreement.

Why is that the case? Not only are integrations the key factor that separates mid-level developers from entry-level, every organization has to get their data from somewhere. That ‘somewhere’ is likely to require an integration to fetch it. Integrations are critical where an organization can’t afford middleware.

One Salesforce Developer I interviewed estimated that integrations make up 75% of the workload, approx.

Knowledge around integrations, especially more complex ones, will boost your seniority and salary range. There are many more factors to consider when making two systems interact with each other, for example, security, and working with large sets of data. Common integrations that are good to have ‘under your belt’: GoToWebinar, Xero, any web application, ERPs.

Note: you may think that applications with pre-built integrations on the market are not as valuable or in demand as more obscure integrations. Regardless if there’s a plug-in-and-play option, sometimes organizations need to expand on that connector, and why your skills, as a developer would be valuable.

Tip 6: Understand Technical Specs

Technical specifications outline the work that needs to be completed. These briefing documents can range from being explicit (eg. ‘we need an Apex Trigger to do XYZ’), or they can be vague, sharing only the desired outcome, without directing you on how it should be achieved.

As you become more senior, the instructions are likely to get more brief, and you will be expected to work in line with Salesforce development best practices (without it being explicitly written into the spec).

Factors that Influence Salesforce Developer Salary

One single salary figure can be misleading, without context. Certain factors at play can result in differences between one professional’s salary, to the next. We will dive into the following factors in this guide:

  • Experience (Seniority)
  • Certifications
  • Generalists vs. Specialists
  • Location

Experience (Seniority)

As with any profession, the more experience and responsibility you take on, the higher your salary expectations should be.

We defined a junior/mid-level/senior developer based on years of experience and the types of activities they are carrying out in our guide: “What Does a Salesforce Developer Do?

Certifications

Salesforce professionals love getting certifications – they are a milestone in your career that prove that you know what you are talking about. Certifications can potentially be used as leverage if you are looking for a more senior position internally, or looking for a job in another company.

In the annual Salary Survey, respondents were asked which certifications are likely to increase your worth as a Salesforce professional.

  • Over a third (32%) believe that holding the Platform Developer I is likely to increase your worth (ranked 4th),
  • This is closely followed by Platform Developer II, where 29% of respondents agreed (5th ranked).

Speaking more generally, the Salary Survey also asked if they experienced an increase in their salary after earning (any) certification:

  • 43% did, reporting an average salary increase of 24%,
  • 57% did not, their salaries remained the same.

A near 50/50 chance that your salary could increase the more certifications you earn can’t be ignored, but should be taken with a ‘pinch of salt’ alongside the other factors.

Generalists vs. Specialists

There aren’t obvious specializations when it comes to Salesforce Developers – ‘Apex is Apex’, as one developer put it plainly – the staple skill to have, applied in increasingly complex ways/use cases through your developer career.

Lightning Web Components could be considered a specialization (based on Javascript), however, a developer will not branch off to LWC only (eg. an Apex developer and Lightning Web Component specialist).

Finding a niche could position you well. If an organization needs your specific skill set, they could be prepared to pay you more. Ways to find a niche include Salesforce product specialisations (eg. Commerce Cloud), Salesforce Platform Specialisations (eg. Mulesoft), and skills outside of the Salesforce Platform (eg. AWS).

Location

Salary figures are influenced by location, due to the differences in the cost of living between countries – and within countries (the US is a good example of this economic influence).

Converting all the salaries into US$ makes the geographic comparison easier. Senior developers in the US reported an average salary of around $154k. The UK developers on average earn $91k, in Spain $49k (!), and in Japan the figure is $68k.

To illustrate this, we created the “Average Salesforce Developer Salaries Around the World” infographic:

Summary

There’s no doubt that Salesforce Developers are deserving of their compensation – they carry out a core function that allows organizations to extend Salesforce beyond declarative (point-and-click) configuration, build apps, and in turn, optimize business operations.

This guide has brought context to what your salary should be (or could be) with information to back up that figure, so that you can be armed with ammo when asking for a raise, or applying for a new role.

At SalesforceBen.com, we have been enabling Admins, Consultants, and Marketers with these statistics for a number of years – so share these with your colleagues or friends around the Salesforce community.

3 thoughts on “Salesforce Developer Salary Guide 2021

Add Comment