Salesforce Project Manager Salary Guide 2021

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Salesforce Project Managers find themselves in a favorable position due to their high in-demand skill set. What is a Salesforce Project Manager salary, and how do you find out?

At SalesforceBen.com, we have been enabling Admins, Developers, Consultants and Marketers with these statistics for a number of years – and this is the first time we focus on Project Managers.

“Prodly”

This guide will bring context to what your salary should be (or could be) with information to back up that figure, so that you can be armed with ammo when asking for a raise, or applying for a new role. Personally, I have worked as a Salesforce project manager for a number of years in a variety of environments and consultancies and will include commentary from my own experience and the experiences of other consultants. Let’s first look at who Salesforce Project Managers are before diving into the salary figures.

Who are Salesforce Project Managers? – Roles and Responsibilities

There’s no doubt that Salesforce Project Managers are deserving of their compensation – they oversee Salesforce implementation projects end-to-end on a variety of Salesforce ‘Clouds’ and levels of complexity. Their priority is to ensure the project is delivered on time and within budget.

To ensure project success, they work closely with different client-side stakeholders and coordinate the consultancy-side implementation team (management, subject matter experts, consultants and developers) accordingly. This involves driving all the project stages, including planning and execution.

Becoming a Project Manager is often a natural career progression for seasoned Salesforce Consultants. It’s common for Salesforce Project managers to be well versed in the Salesforce platform. However, it is possible to join the ecosystem as a Project Manager with no Salesforce experience.

A Project Manager in the Salesforce world wears many hats, especially if they are familiar with the Salesforce platform.

Entry-level vs. Mid-level vs. Senior Salesforce Project Managers

For the purposes of this guide, we will use the following definitions:

Entry-level project manager: 0 – 2 years experience (possibly up to 5 years)

  • Manage projects that have a budget/cost under 10k
  • Can expect to be handling up to 7-10 small projects simultaneously
  • Around 4-6 hrs a week per project (*for pure PM tasks)

Mid-level: 5 – 7 years experience (possibly up to 10 years)

The definition for a “Mid-level” project can greatly vary depending on your firm, but here are some general indicators:

  • Manage projects that have a budget/cost 50K – 100k
  • Can expect to be handling 4-6 Projects simultaneously
  • Around 10-20 hrs a week per project, depending on your project load and the size of the project roster.

Senior project manager: 10+ years experience.

  • Manage projects that have a budget/cost 100k – 1M£+
  • Can expect to be handling 1-2 projects simultaneously
  • Around 20-40 hours (full time) depending on the size of the project

Salesforce Project Manager Salaries

The data in this section is from the Mason Frank Salary Survey, based on self-reported information from 2,500+ Salesforce professionals, spanning a range of job titles, industries, and geographic locations.

 US ($)Canada (C$)UK (£)Ireland (€)
JuniorU$120,450C$99,700£69,900€58,500
SeniorU$141,400C$117,050£87,000€74,000
ContractU$118 p/hC$117.5 p/h£743.5 p/d€609.5 p/d
  • $120,450 is the average salary for junior Salesforce Project Management in the United States
  • $141,400 is the average salary for senior Salesforce Project Management in the United States
  • $118 p/h is the average salary for freelance Salesforce Project Management in the United States
 France (€)Germany (€)Spain (€)Belguim (€ - Monthly)
Junior€54,500-€48,000€4,330
Senior€65,400€88,500€55,250+€4,940+
Contract€725 p/h-€677 p/d-
 The Netherlands

(€ - Monthly)
Italy (€)Australia (AU$)*Japan (¥)
Junior€4,235€41,500AU$142,700¥8,366,300
Senior€5,270+€53,500AU$167,700¥12,950,000
Contract--AU$1,350 p/d-
 Singapore (S$)Switzerland (Fr)
JuniorS$85,050Fr105,000
SeniorS$122,600Fr130,000
Contract--

Salesforce Project Manager Salary Factors

One single figure without context can be misleading: there will be a significant difference in the salaries based on certain factors. We will dive into the following factors in this guide:

  • Experience (Seniority)
  • Certifications & credentials
  • Location
  • The Consultancy

Experience (Seniority)

Project management is an art. It’s a profession that is part technical knowledge, and part emotional intelligence. Experience on projects will trump any other factors, and it’s the only way to properly earn your seniority.

If your project management experience has been gained through ‘multi-cloud’ projects involving more than one cloud product at a time (Sales Cloud, Service Cloud, Pardot, Communities etc.), then that’s even better!

You will be asked questions about your project experience in any interview for a Salesforce Project Manager role, which will demonstrate your tenacity and expertise more than your resume. Check out these interview questions; while they are written for Salesforce Consultants, there will be some overlap as hiring managers will expect you to understand the project lifecycle and what a Salesforce Consultant’s role entails high-level.

Recommended reading: 30 Salesforce Consultant Interview Questions & Answers

We defined an entry/mid-level/senior project manager based on years of experience and the types of activities they are carrying out in their role. However, the definition of seniority varies greatly depending on the size of the firm. For example, a Salesforce implementation partner that is smaller and services the SMB market may define a senior project manager as someone who has 3-5 years of experience.

Certifications & Credentials

Certifications have the potential to increase any Salesforce professional’s salary.

In my experience, there are no “mandatory” certifications a project manager needs in order to fulfil the role. However, as mentioned the more technical the project manager the more in demand they will be when pursuing a role in the Salesforce ecosystem.

I would recommend that anyone looking to strengthen their resume, to pursue these 5 baseline Salesforce certifications: Admin, Advanced Admin, App Builder, Sales Cloud Consultant and Service Cloud Consultant. These certifications demonstrate the person has a deep understanding of the core Salesforce products and will help them stand out from the rest of the applicants.

Salesforce professionals love getting Certifications – they are a milestone in your career, that give you credibility that you do know what you are talking about! In the Salary Survey, respondents were asked if they experienced an increase in their salary after earning a certification:

  • 44% did, reporting an average salary increase of 24%,
  • 56% did not, their salaries remained the same.

A 50/50 chance that your salary could increase the more certifications you earn can’t be ignored.

In addition, most firms these days are pursuing a process of development that is either pure Agile or “Agile Like”, as such it is helpful to complete your Scrum Master certification as often the project manager will energize this role in a typical implementation.

It is not unheard of that a project manager with no experience in Salesforce applies to a Salesforce Project Manager role; at its core, project management is a skill set that transfers easily between industries. However, without a core understanding of the product it will be a difficult transition. Therefore, time to sign up for Trailhead and study for some certs!

Location

Salary figures are influenced by location, due to the differences in the cost of living between countries – and within countries!

Converting all the salaries into US$ makes the geographic comparison easier. Senior project managers in the US reported an average salary of $141k. The UK project managers on average earn $118k, in Spain $67k, and in Japan the figure is $125k.

Not only does the country’s economic climate influence salaries (by determining the cost of living), but also the Salesforce economy in these countries has an impact. The balance between supply and demand will determine an individual’s market value.

As a Londoner, I can vouch for how high the cost of living is, with a difference between the city and other regions of the UK. While we don’t have a breakdown by city for Project Manager, we see trends reflected in the US data for other job roles; for example, senior Salesforce Admins in San Francisco reported an average salary of around $134k, whereas equivalent professionals in Austin reported averages just under $118k, and at entry-level it’s $105k and $93k, respectively.

The Consultancy

What type of consultancy you work for and salary expectations is not a strict correlation – but certainly can be an influence. The size of the consultancy, the day rate they charge their clients, and their target market* all contribute to how they set salary benchmarks within the organisation.

*For example, a consultancy targeting Financial Services clients in London is likely to set their rates higher than other industries in other regions.

Most Salesforce consulting partners will have project managers on their teams to oversee each project. As we have seen, having a project manager involved is necessary the more complex the project becomes.

Adding a project manager to a project counts as an additional resource, increasing the cost of the implementation (usually added to the statement of work as a % on top of the cost to implement the technical requirements); therefore, what we typically see is consultancies that can add a higher PM cost to the statement of work, can afford to pay higher salaries.

Can you become a Project Manager with only certifications? (Experience vs. Certifications)

We found a common theme with all our other Salary Guides: the experience vs. certifications debate.

In my opinion nothing beats experience, especially when it comes to such a subjective role. It will take time and experience in a variety of project types and sizes to be able to predict potential issues and know how to best support the implementation team. While having an understanding of the product will give you a leg up, as you will know more or less the steps that are required in order to set up the system, project issues will vary per client and each phase of the project will come with unique challenges.

However, don’t be discouraged, if you are new to the Salesforce ecosystem and the role of Project management. Start out with smaller projects to get acquainted with the different phased and challenges that are unique to Salesforce. In my experience issues that are present with the smaller projects are still present with large multi phase implementations. As an example, the data migration phase from a legacy CRM to Salesforce will always come with challenges no matter the size of the project. Get ahead of this issue by addressing it from the getgo and come up with a data migration plan that is agreed by all parties involved.

5 Ways to Increase Your Project Manager Salary

Now for the part you’ve been waiting for: how you can increase your earning potential. Let’s see what practical steps you can take to climb the ladder.

Here are the tips I would share with budding project managers looking to accelerate through the junior-mid-senior career path. You will have heard some of these already in the guide, and we expanded on these in our guide “5 Ways to Increase Your Salesforce Project Manager Salary” to give you some practical actions to take away. Here is what you will find covered:

  1. Know Your Team Roles
  2. Proactive Risk Management
  3. Hold Project Debriefs
  4. Observe Complex Salesforce Projects
  5. Get Salesforce Certified

Summary

There’s no doubt that Salesforce project managers are deserving of their compensation – they carry out a core function that allows organisations to extend Salesforce based on bespoke requirements while ensuring best practice is followed.

The Salesforce ecosystem is an incredibly diverse and exciting career path. A strong project manager is one of the key factors for a successful Salesforce implementation regardless of the size of the project. This is a skill set that is in high demand across all Salesforce partners and is often challenging and well compensated. It is impossible to cover all the complexities of the role in a simple blog post, but if you are someone looking to make the leap to Salesforce project management I highly encourage you to take on board the advice shared in this post and reach out to the Salesforce partners in your region to better understand the firms implementation method and how to best tailor your experience for the role.

I hope this guide has given some background into how the Salesforce Project Manager career path could be structured, and what your salary should be in relation to where you are personally. You would have also heard some ideas and tips on how to increase your salary. With the salary data collected from the largest salary survey, you will be armed with ammo when asking for a raise, or applying for a new role.

3 thoughts on “Salesforce Project Manager Salary Guide 2021

  1. Avatar

    I wonder where Mason Frank got this numbers of Spain…really!! Senior Project Manager more than 55K / year, really Mason Frank!

  2. Avatar

    Thomas Lyttleton

    Reply

    As an 8X Salesforce certified PM and BA I wonder if Employers/Contract firms see value in also carrying the PMP, PBA and ACP certifications from the Project Management Institute? I have found more recently that they help separate me a little bit from other PM’s.

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