Commerce / Admins

Benefits of Integrating Salesforce Order Management System With eCommerce

By Alok Khandelwal

To connect with the right retail customers with ease, more and more businesses have been entering the world of eCommerce. And with this boom over the years, it has become vital to adopt measures that ensure a seamless buying experience for your customers.

Salesforce Order Management System (OMS) assists businesses by handling tasks such as accepting online payments, processing orders, coordinating the schedules of shipments, tracking orders, and processing returns This helps to meet the rising customer demands and expectations of an eCommerce business. However, an OMS not only helps process orders efficiently, it also integrates customer-facing systems like sales, CRM, commerce, and service to ensure that customers have a positive post-purchase experience. 

In this article, we’ll understand what an Order Management System is and how your eCommerce business can benefit from the Salesforce Order Management System integration.

What is an Order Management System?

An Order Management System (OMS) is a platform or software tool that helps retailers in managing inventory and track orders and sales. It provides a centralized system that manages orders from distinct sales channels like web, retail, mobile, and contact center. Customers get access to a streamlined and consistent purchase experience across all channels. 

To ensure that the end customer receives their items as quickly as possible, an OMS checks stock or inventory levels across warehouses, collects order data from multiple channels, and collaborates with third-party logistics providers. It manages supply and inventory, streamlines data into one system, and makes way for easy return handling from anywhere, anytime.

It is necessary to integrate your eCommerce business with an OMS that is high quality, reliable, and user-friendly. Salesforce helps businesses by providing them with one of the best eCommerce Order Management Systems to match their business requirements and manage orders easily and effectively.

Salesforce Order Management System 

The Salesforce Order Management System has all the necessary features of an OMS and much more. It is a discrete OMS that is pre-connected to the Salesforce Commerce Cloud and can be effectively deployed with any of the cloud products of Salesforce. 

Here are some of the ways in which the Salesforce Order Management System helps ease the processes of a digital retail business: 

  • Automation of manual order processing.
  • Synchronization of inventory checks and placed orders across all channels.
  • Management of complex orders and shipping schedules.
  • Online order tracking for customers.
  • Streamlining the order fulfillment process.
  • Help with analytics and reports for effective decision-making.
  • Ability to prevent out-of-stock issues by forecasting stock level.
  • Ability to route orders to the nearest warehouse or fulfillment center.
READ MORE: 5 Great Salesforce OMS Feature Add-Ons

Advantages of Salesforce OMS for eCommerce 

Salesforce Order Management System helps leverage the power of omnichannel order management from anywhere. The advantages are endless, but these are some important ones to consider…

Optimization of Inventory

You can easily optimize the inventory of your store and know how many products you require at any given moment. This ensures there is no guesswork while placing orders. Your team can easily keep track of the orders coming in and the available products, eliminating any confusion when it comes to ordering management and delivery. The data around available products help in effectively moving the stock around, ensuring that the most important sales channels receive priority. 

Salesforce Order Management System allows you to effectively view inventory across all records and orders. You can optimize for cost and speed and allow customers to pick from the store or warehouse or buy online for doorstep delivery.

Management of Workflow and Sales Channels 

Salesforce Order Management System allows you to manage your workflows visually with the help of drag-and-drop tools. You can automate order fulfillment, payments, and invoices with the help of supply chain workflows.

Integrated Order Management Systems help you compare and sync data in real time, eliminating the chances of errors. Businesses receive insight into how each sales channel is performing and which marketing efforts are yielding results. This accumulated information in turn helps in creating better sales strategies.

Inventory Management

Salesforce OMS allows you to manage complex business processes with ease by fulfilling orders from anywhere using Distributed Order Management (DOM). You receive the information to plan your inventory and avoid any unnecessary costs. You can track your inventory levels automatically and save on inventory management costs by eliminating manual processes. 

Improved Customer Satisfaction 

Salesforce Order Management System helps you improve customer satisfaction levels by issuing hassle-free refunds, exchanges, and returns of orders even before their fulfillment. You empower customers by enabling them to take their order actions and view order updates. This in turn also allows your team to focus on orders more efficiently and ensure happier customers. Overall, it can empower your customers to take orders into their own hands.

360-Degree View of Your Business

Standard and manual processes make it challenging to stay updated with the multiple aspects of a business. Having an integrated order management system like that of Salesforce ensures that you get access to real-time information on your important business aspects ranging from sales to inventory. 

Automate Processes and Drive Insights 

Automation at each stage of the process saves time and reduces the possibility of errors. The OMS can link the full customer lifecycle to one system to collect data. This data can uncover discoveries in sales patterns, product demand cycles, seasonal trends, and inventory tracking. This information can be powerful in aligning company KPIs and business goals.


Salesforce Order Management System helps you provide a seamless shopping experience to your customers. By streamlining the process of order management, you eliminate manual bottlenecks and introduce fast shipping, easy order tracking, and ultimately better customer service. 

An OMS makes it easy for businesses to align orders across different sales channels and make order tracking easy. With the strength of the Salesforce platform, you get all the benefits including flexibility, trust, scalability, dashboards, and reports. If you are using other Salesforce clouds for your business, you will also get to save on the integration and maintenance costs of the OMS.

The Author

Alok Khandelwal

Alok heads the Salesforce Global Practice at Damco Solutions. He has over 18 years of experience as a CRM and Technology Consulting leader.

Leave a Reply