Salesforce Connections is the official event for all things marketing and commerce (Digital 360) in the Salesforce space. The event attracts Salesforce Marketers and Commerce Cloud specialists, with attendees at the forefront of innovation in these spaces.
Connections (sometimes abbreviated to CNX) will be back on June 3 – 4, 2026, both live in Chicago and on-demand via the Salesforce+ streaming service.
What Is Salesforce Connections 2026?
While Dreamforce is Salesforce’s flagship event aimed at everyone, Connections is aimed at anyone who is actively marketing or merchandising with the Salesforce platform. This means the content is focused on Salesforce from a marketing/commerce point of view – getting deep into Salesforce’s feature demos, the product development roadmap, and exciting announcements.
When Is Salesforce Connections 2026?
Salesforce Connections is an annual event that usually takes place in May/June. This year, it will take place on June 3 – 4.
Key Information
- Thousands of trailblazers head to Chicago to attend the event at McCormick Place West.
- Some sessions will have reserved seating, but others are first-come, first-served. You can check this in the Agenda Builder to ensure you don’t miss out.
- Lunch, snacks, and refreshments are served throughout the day as part of your ticket.
- Be sure to wear comfortable clothing and footwear as you will spend a lot of time on your feet.
Right now, you can register to get your Salesforce Connections ticket for $699 until May 20.
What’s on the Agenda?
The Salesforce Connections ’26 agenda is full of insights, including 280+ sessions across the two-day event. This includes:
- Main Keynote: Showcases the highlights in Salesforce innovations. Demos will string together multiple products to show why the Salesforce platform products are more powerful when working as a cohesive solution. This is the session that will get you pumped up!
- Solution Keynote: While the main keynote will showcase the biggest innovations using demos, the solution keynotes explore these in a more product-focused way, i.e. showing off the product interface and sharing roadmap details.
- Breakout Session: Sessions with a relatively large audience that focus on a specific product area (duration: 40 minutes).
- Theater Session: Sessions with a smaller audience that focus on a specific product area, delivering bite-sized information (duration: 20 minutes). These sessions are more casual, where you’re able to hop in and out while walking around the expo hall.
- Circles of Success: Small peer-to-peer group discussions where everyone at the table has a chance to discuss how they use Salesforce product/s, and hear from other Salesforce customers to get ideas or solve challenges.
- Hands-On Workshop: Bring your laptop! These guided sessions help you learn how to set up specific solutions, e.g. create an entry event, set a goal, and define customer interactions – all within Journey Builder.
After hours, there are plenty of parties and happy hours (see the events that happened in 2025 here) to continue networking.
Salesforce Connections On-Demand
Content from previous Connections events is available on demand; all you need to do is register for your free streaming access.
You can also catch some sessions from the event live from wherever you are on Salesforce+.
Final Thoughts
Salesforce Connections always promises to be an action-packed event and a great way to connect with fellow marketing and commerce specialists in the global ecosystem.
If you don’t want to miss out, make sure to register here!
