Salesforce Connections is the official event for all things marketing and commerce (Digital 360) in the Salesforce space. The event attracts Salesforce Marketers – whether they specialize in Marketing Cloud Engagement (ExactTarget), Account Engagement (Pardot), or Growth/Advanced Editions – and Commerce Cloud specialists, with attendees experiencing new innovations in these spaces.
Salesforce Connections (abbreviated to CNX) is an annual event that usually takes place in May/June. Connections will be back on June 11 – 12, 2025, both live in Chicago and on-demand via the Salesforce+ streaming service.
Digital 360 is not a product itself but instead is an umbrella term that Salesforce uses to neatly package up three products: Marketing Cloud, Commerce Cloud, and Experience Cloud.
What Is Salesforce Connections?
While Dreamforce is Salesforce’s flagship event aimed at everyone, Connections is aimed at anyone who is actively marketing or merchandising with the Salesforce platform. This means the content is focused on Salesforce from a marketing/commerce point of view – getting deep into Salesforce’s feature demos, the product development roadmap, and exciting announcements.
Types of sessions include:
- Main Keynote: Showcases the highlights in Salesforce innovations. Demos will string together multiple products to show why the Salesforce platform products are more powerful when working as a cohesive solution. This is the session that will get you pumped up!
- Solution Keynote: While the main keynote will showcase the biggest innovations using demos, the solution keynotes explore these in a more product-focused way. i.e. showing off the product interface and sharing roadmap details.
- Breakout Session: Sessions with a relatively large audience that focus on a specific product area (duration: 40 minutes).
- Theater Session: Sessions with a smaller audience that focus on a specific product area, delivering bite-size information (duration: 20 minutes). These sessions are more casual, where you’re able to hop in and out while walking around the expo hall.
- Circles of Success: Small peer-to-peer group discussions where everyone at the table has a chance to discuss how they use Salesforce product/s, and hear from other Salesforce customers to get ideas or solve challenges.
- Hands-On Workshop: Bring your laptop! These guided sessions help you learn how to set up specific solutions, e.g. create an entry event, set a goal, and define customer interactions – all within Journey Builder.
After hours, there are plenty of parties and happy hours (see the events that happened in 2024 here) to continue networking.
When and Where Is Salesforce Connections 2024?
Connections will be back on June 11 – 12, 2025, both live in Chicago and on-demand via the Salesforce+ streaming service. Registration is not yet open – but you can ‘save the date‘ to ensure you are one of the first to hear when it is live.
If you want to recap some of the main highlights from Connection ’24, take a look at the post below: