SF Ben Webinar
09
Jun

Scaling Social Media Customer Service Using Agentforce and Service Cloud

June 9, 2026
4:00 PM

Speakers

David Brown

SVP and CCO, Service Cloud, Salesforce

Lisa Brown

Staff Product Manager, Sprout Social

Brandon Stauber

Director, Partner Innovation Engineering, Salesforce

Customer expectations are moving faster than ever, and social media is becoming a critical front door for service, support, and brand trust.

Join this webinar with Salesforce Ben and Sprout Social for a panel discussion on how AI agents, unified customer data, and human service teams can work together to scale social customer care without losing the personal touch.

What to expect:

  • How leading teams are using Agentforce and Service Cloud to modernize digital and social support.
  • Why social data shouldn’t sit separately from your customer service workflows.
  • Where AI agents, human handoffs, multilingual support, and automation are headed next.

Whether you’re looking to reduce service volume, improve customer experience, or turn social media customer care into a growth engine, this session gives you the blueprint to get there.

Register now to save your spot.