Free Account Engagement (Pardot) Training Resources

If you want to learn Account Engagement (Pardot), you’re in the right place. There are many Account Engagement training resources, available for free! Salesforce’s mission is to make technology skills more accessible by removing the traditional barriers to technology careers such as cost and complicated concepts.

I wanted to shed light on all the great ways you can learn Account Engagement – without spending a fortune. This is all thanks to the great work of Salesforce and the experts in the Trailblazer community that were once in your shoes.

I hope you find some resources here that will help you in your day-to-day role, towards a promotion, or on your certification journey. If I’ve missed any that deserve a place on the list, please let me know in the comments.

1. Trailhead

No prizes for guessing Trailhead would appear at the top of this list! Trailhead is Salesforce’s free training site that has over 1,100+ modules, quizzes, and hands-on activities by linking a Salesforce Org (“Trailhead Playground”).

The whole platform is gamified, making learning engaging, and the content approachable. It really is mind-blowing…

When it comes to Account Engagement, you’ll find a number of trails available. There is content that demystifies the Account Engagement API, Sandboxes, Business Units, and more. Even if you are certified, I recommend going through any new Trailhead modules to keep up to date with what’s out there.

Beginner Trails:

• Marketing Cloud Account Engagement Basics
• Pardot Salesforce Integration for Lightning App

Intermediate Trails:  

• B2B Marketing Analytics Plus: Quick Look
• Pardot Business Units
• Marketing Cloud Account Engagement Pardot API: Quick Look and Pardot API Requests

2. Account Engagement Bootcamps

Bootcamps are community-organized events where Account Engagement experts share what they know about a specific section of the certification exam guide. Every Marketing Champions who presents on the bootcamps offer snippets from their own experiences that are immensely valuable to your long-term career.

• Pardot Specialist Bootcamp
• Pardot Consultant Bootcamp

In 2021, I presented on the “Evaluation” section of the Pardot Consultant certification guide. I found it challenging as it’s the hardest section to study for (ie. it’s very broad) but that meant I could explore different angles to approach it from:

3. Account Engagement (Pardot) Blogs

As you can see from the bootcamps, the marketing community is passionate about sharing their knowledge. That’s why you will find countless blogs curated by individuals or Salesforce partners (such as consultancies). In my opinion, these are the treasure troves of the Account Engagement world. Not only could you find concepts re-explained, more in-depth tutorials, or organizational pain points, but you may also find information on uncommon use cases you need for your business.

You can read our full list of marketing blogs, including Account Engagement here:

4. Success Events

The Success Events page can be filtered by most of the Salesforce products. With all of the upcoming events listed in order, for Account Engagement there are many events catering to various needs. 

These Salesforce led events dive into different features with ‘how to’ and ‘get started with’ sessions. There are also opportunities to ‘ask a Pardot expert’ your questions and get real-time answers.

To register for these events, you will need to log in a Trailblazer.me account.

5. The Trailblazer Community

The Account Engagement (Pardot) Trailblazer community group is a great way to connect with other members of the community. You can use it to ask any questions you may have and get responses from experts – and with nearly 20,000 members, you will be sure to find the answers you need.

You can also share useful resources and stay up to date with everything that is going on in the community.

Miscellaneous Resources

These are great resources for any Salesforce professional, however, there’s no Account Engagement  presence (as of yet). I thought I would be amiss to not mention these to you.

• Salesforce Certification Days: While they only include the Marketing Cloud Email Specialist certification (at the time of writing), it’s worth mentioning as a resource if you are planning to get certified beyond Account Engagement which is highly recommended.
• Salesforce Pathfinder: Another official program started by Salesforce to increase the number of new Salesforce professionals coming into the industry. As well as 200+ hours of free, immersive training, Salesforce connects you with mentors and also has a network of employers who are looking to hire entry-level professionals.

Summary

If you are looking to learn Account Engagement (Pardot), there are countless resources available at your fingertips. Let us know your favorite training tools in the comments!

And if you’re looking to learn in record time, check out this article: