Top 25 Salesforce Marketing Blogs 2020

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It seemed the right time to put together this list of top Salesforce marketing blogs, for one, the Salesforce Marketing Champions program launched in April, plus there’s a number of newcomer blogs springing up from Pardot and Marketing Cloud influencers with worthwhile solutions, knowledge and ideas to share. 

The ongoing success of our Admin and Developer blogs rundown, let’s highlight 25 blogs from influencers and consultancies on the marketing side. There was no strict criteria to qualify for this list, other than having an active and informative blog. Have I missed anyone? Please let me know in the comments! 

Pardot Influencer Blogs

The Spot for Pardot (by Andrea Tarell) 

The Spot for Pardot has been a Pardot community staple for several years. Andrea Tarell, Pardot consultant & Salesforce MVP, shares how-tos and ideas with a humorous and punchy spin – plus the occasional war story from her 8+ years working with the Pardot platform.

Jenna Molby

An absolutely indispensable blog for the Pardot community, Jenna Mobly is a long-time blogger that became a household name for Pardot users with her clear-cut best practice advice and tutorials on how to get more sophisticated with Pardot marketing assets. 

Popular topics include Pardot form customisation, using UTMs with Pardot, and email template magic. Time you gave your marketing assets a makeover? 

Paul B. Fischer 

Paul has a great knack for saying it how it is…no sugarcoating here! Find posts on hidden tricks in Salesforce/Pardot, and has a few ‘what I wish I knew’ posts (including a great piece on AMPSEA).

Pardot Geeks (by Ben LaMothe, Katie Clubb, Nathalie Starr)

Pardot Geeks is a new Pardot power-house collaboration between Ben LaMothe, Katie Clubb, Nathalie Starr. It seems they’re just warming up, but I reckon this blog will heat up quickly – watch this space! 

Morgan Wiedmann

Morgan updates us on community events, putting her background in journalism to work! She’s covered events such as Boston World Tour, Northeast Dreamin’, and I’m sure many more to come. Read about her career story on finding her Pardot passion

Marketing Finds (by Lori Trzcinski)

Newcomer alert! Lori is a Marketing manager turned marketing automation/CRM consultant (best of both worlds), and has just started out with Marketing Finds – check it out here

Marketing Cloud Influencer Blogs

SFDCFanBoy (by Manish Thaduri)

Manish aka. sfdcFanBoy, is a new MVP on the block – but not new to Salesforce, with 11+ years of Salesforce experience, 7x certified, currently a Salesforce Technical Architect by profession. 

Manish blogs mostly about Marketing Cloud, also find lots on Flows, Visualforce and Apex.

SFMC Geeks (by Nathalie Starr)

Nathalie is back again on the list, showcasing her marketing automation dexterity this time with ‘SFMCgeeks’ (sister blog to PardotGeeks). With the tagline “Help from one SFMC Admin to Another”, Nathalie has been consistently helping fellow Admins by publishing pretty much everyday in 2020 – very impressive!

Tidbits For You (by Shibu Abraham)

Shibu has a great collection of ‘tidbits’ on his blog, designed to be shorter digestible posts on specific subjects. He also has a great video series on SFMC Automation Studio that is worth watching to prepare for certifications. 

MCchat (by Elliot Harper)

No Salesforce blog round-up would be complete without the King of AMPScript, Elliot Harper. Elliot has an encyclopedic knowledge of Marketing Cloud, which he shares in video format on his blog MCchat.   

Find more on The AMPScript Guide by Elliot (in collaboration with Adam Spriggs).

Sprignaturemoves (by Adam Spriggs)

Another King of AMPScript, Adam Spriggs, has built up an AMPScript goldmine on Sprignaturemoves, his personal blog. Find tips on other aspects of Marketing Cloud, such as known issues, Journey Builder, and SQL.  

Find more on The AMPScript Guide by Adam (in collaboration with Elliot Harper).

Jyothsna Bitra

Jyothsna certainly knows Marketing Cloud well! She’s a Marketing Cloud Consultant, oh… and 15x Certified Salesforce Application Architect! Look to her blog for curated resources that pool together highlights from meetups and other events eg. Technical Marketers Meetings.

HowToSFMC

HowToSFMC is run by a group of SFMC users and consultants who have built new functionality with the goal of “expanding where the documentation ends”. In addition to articles, they run competition-style ‘Tasks’ where readers can submit solutions every month.

AMPScript.xyz

AMPScript.xyz is another great AMPScript resource by Ivan Razine, with a clean, no-fuss layout. 

Sfmarketing.cloud (By Zuzanna Jarczynska)

Zuzanna’s blog is suitable for all levels, including a Marketing Cloud 101 series.

Consultancy Blogs

Nebula Consulting

Pardot

Nebula are a UK-based consultancy with a strong team of consultants, and an equally solid blog! I promise that soon after landing on their site, you will quickly find out something that you didn’t know before.

Cheshire Impact

Pardot

Founded by Pardot evangelist, Casey Cheshire, the Cheshire Impact blog, powered by their incredibly talented team, attracts a whole lot of Pardot buzz, covering a range of topics, both in Pardot and thought leadership.

Idealist Consulting 

Pardot

Idealist Consulting are based in Portland with a blog that really ‘pops’! Contributors include Pardot Solution Architect/Marketing Champion Kirsten Kippen. 

DESelect

Marketing Cloud

DESelect are a Belgium-based Salesforce AppExchange ISV that developed an easy, drag-and-drop interface for data segmentation in Marketing Cloud. Naturally, their content revolves around segmentation and data models, but you will find plenty of tutorials and use cases by industry.

MarCloud Consulting 

Pardot

UK-based Marcloud Consulting has grown from strength to strength over the past couple of years, including producing some quality content. Take this chance to self-audit your Pardot org!  

Greenkey Digital 

Pardot 

Greenkey Digital is a boutique consultancy headed up by Salesforce Marketing Champion Jen Kazin. You may find some trade secrets shared on their blog – take a read!

Other consultancy blogs definitely worth checking out:

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