Breaking News: Salesforce Native Backup is Generally Available

By Ben McCarthy

After nearly two years since Salesforce’s Backup product was announced at Dreamforce ‘21, today, it becomes generally available.

With companies relying on their cloud systems more than ever, a comprehensive, specialist Salesforce backup tool is becoming a necessity for all customers in the ecosystem. This is why Salesforce has finally brought a native backup product to the market. 

Salesforce Backup in 2023

Although it can be argued that Salesforce backup products have always been important, as time goes by, they become even more vital to an implementation. The reliance on Salesforce not just as a CRM but as a central hub to any business, means that any down time could be detrimental to the business. 

IBM estimate that the average cost of a data breach in 2022 was $9.44 million, more than double the cost of a breach the previous year. This coupled with the fact that cyberattacks are on the rise means that we need to be more vigilant than ever.

But backup isn’t just about hackers and cyberattacks; data loss can come from a number of different sources including user error, rogue automation, and dodgy data loads into your Salesforce org.

READ MORE: Ultimate Guide to Salesforce Backup Solutions

Backup is also a core part of any well-developed DevOps process. If development teams are using continuous integration/deployment, releasing new features, and fixing bugs multiple times a day, it’s important to have both data and metadata backup to revert to previous system states if necessary. However, it’s important to note that currently Salesforce Backup only deals with data, not metadata.

READ MORE: Complete Guide to Salesforce DevOps

Salesforce Backup

Salesforce’s new backup solution becomes generally available today, and has a set of powerful features on a user-friendly interface, all built natively on the Salesforce platform. This is designed to help customers recover from data loss caused by system failures, human error, and cyber attacks in just a few clicks.

Generally available Salesforce Backup features include:

  • Data Backup: Customer controlled backup policies run consistently and automatically with no limits, reducing the risk of data loss.
  • Effortless Restore: Salesforce Backup’s user-friendly restore process allows seamless data retrieval to its most recent state, minimizing downtime and maximizing productivity.
  • Simple and Easy UI: A point-and-click UI makes it simple to select data to be included in backup, expediting the restoration process.
  • Salesforce Security: Backup data is always encrypted at rest and in transit, providing additional layers of protection for sensitive business data.
  • Fine-Grained Logging: Logs of access, backup, and restore functionality streamline the validation and auditing of user behavior and policy execution.
  • Native Controls: All data stays on and in Salesforce infrastructure, keeping sensitive data within the Salesforce trust boundary.
  • Data Export: If users want to move or otherwise access their data for any reason, they can download all of their backed up data at the object level.


With Salesforce’s current native backup solutions being fairly rudimentary, this new product offers Salesforce’s customers an easy-to-use product to protect themselves from a variety of threats. This is especially important in the age of AI where productivity will inevitably increase, but any downtime will hurt businesses even more.

It’s important to note that a wide variety of Salesforce backup solutions are available on the AppExchange, including OwnBackup, Gearset, Odaseva & Veeam. Although these solutions have been around for many years and are very comprehensive, Salesforce has developed their own solution in response to customers who are looking for a native solution. 

The Author

Ben McCarthy

Founder of, Salesforce MVP & Author of Secrets to Building a Salesforce Consultancy

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