Guide to the Salesforce Optimizer App

By Ines Garcia

The Salesforce Optimizer Report is a secret weapon, giving Admins an insight into the performance and general health of their Org. Salesforce Optimizer evaluates your Salesforce instance to determine how your company uses Salesforce features, then generates concrete recommendations for how you can optimize feature usage, including ways to simplify customizations and drive user adoption.

Now is the perfect time to learn about Salesforce Optimizer. Coming in Summer ‘20, the report will go from being a PDF download to an interactive app. I was lucky enough to speak with the product team and sneak a peek before the release notes were published, so I can tell you why I’m so excited about this later on!

Before I do, I will take you through what the report includes, how to enable Salesforce Optimizer and the key features of the new Salesforce Optimizer App.

READ MORE: How to Perform a Salesforce Health Check

What is the Salesforce Optimizer Report?

Salesforce Optimizer scans your Salesforce org and analyzes 40+ metadata features. Additionally, it also gives you recommendations on the side component with estimated configuration effort and resources!

The report highlights:

  • Feature improvements,
  • Customisation cleanup,
  • Reducing complexity,
  • Driving feature adoption

Field Usage: guidance on removing fields users don’t complete.

Duplicate management: a feature this org hasn’t enabled. 

Customisation cleanup: a warning that this object has too many triggers.

Salesforce has included many features and customisations in this first release of the Optimizer, but it may not include all of your Org customisations.

You can find suggestions for:

  • Fields,
  • Apex Triggers,
  • Page Layouts,
  • Report Typers,
  • Validation Rules,
  • Workflow Rules,
  • Sharing Rules
  • Administrator Permissions.

Just to be clear, Optimizer only has access to your metadata, not your customer data, which is something that may concern organizations before they enable the app.

Salesforce Optimizer App – Key Features

As I mentioned, I was lucky enough to get sneak a peek ahead of the Summer ‘20 release.

Salesforce Optimizer will go from being a PDF download to an interactive app.

List View

A list view makes the following easily accessible:

(1) The full results

(2) Recommendations

(3) The Setup page to make any changes

It reminds me of the Salesforce Labs release notes app that generated tasks for Admins to take action on upcoming features (which was retired, unfortunately).

Optimizer Recommendations as Records

I mainly look forward to the app because the running the Optimizer report produces records! Records are actionable, they can be contextual, and I imagine measurable (reports, anyone?)

Prioritize Recommendations

Once Optimizer has run, you can go through the recommendations records and put together a priority list on how you can ‘optimize’ your Salesforce org! Can you imagine being able to add a priority field [1, 2, 3, 4 …] and even a boolean checkbox [Closed?]*

*these are assumptions, on my wishlist.


Another great advantage the app will have over the PDF report is being able to translate the recommendations. Being Salesforce records, these can be translated into end-user languages.

How to Enable Salesforce Optimizer

It’s really quick and easy to setup Salesforce Optimizer. There isn’t a package to install instead, it’s enabled from Setup.  You require the following permissions to be able to run it: Customize Application, Modify All Data, and Manage Users.

Navigate to the Setup menu and search ‘Optimizer’ using the quick search box.

First, select ‘Allow Access’, then you will be able to launch the app.

You then have the option to create a PDF immediately, or set the app to automatically run and update once a month.

Once the analysis has completed, you will receive an email letting you know when is finished, and if you choose so the generated PDF as a file saved in your Salesforce org.

I was asking the product team about the impact the switch from a PDF to an app could have in terms of performance. Apparently, it shouldn’t have any impact, but I’d be interested to see if there’s anything about data storage when the details are released.

Summary: The Future of Salesforce Optimizer

The Salesforce Optimizer Report is a secret weapon, giving Admins an insight into the performance and general health of their Org. With the Optimizer App coming up in the next release, you will have an interactive way to review and act on the recommendations for maintaining and improving your Salesforce org’s implementation.  It’s a fantastic tool every Salesforce org has at their disposal.

One could argue that running it should be part of your governance process. With the different enhancement projects your organization has in progress, plus the busy business-as-usual, maintaining a suite of features across your org can be (let’s say) intense at times. We have spoken before about The Agile Mindset, things change quickly, to stay competitive we need to inspect & adapt so we can become more efficient. We need to continuously improve, as only learning organizations will keep up with the future.

The Author

Ines Garcia

Ines Garcia founder of , is an Agile Coach, Certified Scrum Professional (CSP®-SM) and a Salesforce MVP, together helps organisations to become more agile.


    July 28, 2017 8:25 pm
    Hey Ben, Love the name of the site. How long does the Optimizer report take to run? I'm running it in a full copy sandbox, with 'all email' enabled, and the IP addresses are whitelisted. Thanks!
    Ben McCarthy
    July 29, 2017 5:09 pm
    Hi Adrielle, this does vary and in my experience can take anywhere from 10 minutes to an hour. Hopefully you've got it by now!
    May 29, 2018 3:52 pm
    HI, I am getting a great help from the optimizer report. It shows the first few list of, for example 'unused XYZ'. But how do I get the entire list of XYZ?
    June 13, 2019 6:12 am
    Can we configure optimizer report to some other mail boxes and users? Thanks Pushpesh
    Ian Gotts
    May 28, 2020 2:18 am
    If you want to dig deeper than Optimizer and get real insights into the state of your Org and if you can delete fields then take a look at which reviewed here
    December 09, 2022 1:32 pm
    My Optimizer results do not have this option of "go to data" to see the fields which are used less than 10% by our reps. I only see the list of all fields on an account or opportunity page layout. With no indication which ones are the ones most unused. Haven't see any additional setting I should to Optimizer to see such view.

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