Salesforce Salary Survey – Key Findings 2020

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Based on over 263,000 data points, the Mason Frank Salary Survey is the largest independent Salesforce report in the world. For the past seven years, it’s given Salesforce professionals and employers an overview of the latest average salaries across Salesforce roles and regions. It also offers readers a snapshot view of the Salesforce community’s sentiments and opinions, revealing their thoughts on subjects such as certifications, diversity, and earning potential.

This year’s edition includes self-reported information from Salesforce professionals across the globe during the coronavirus pandemic, with respondents spanning several industries and a diverse range of personal and professional backgrounds.


To give you a snapshot of this year’s report, I’ve pulled together some key findings. The 2020/2021 edition of the survey comes amid a period of accelerated digital transformation, as more businesses look to move their operations online due to the global health crisis. Predictably, given this spike in adoption of cloud platforms, the survey’s results reveal an increase in workloads for Salesforce professionals—but also a surge in hours worked.

With the whole world under additional pressures at the moment, I hope the results of our report will help employers and professionals alike to make informed decisions and positive changes that will enable the community to continue to flourish.

Salesforce Partners eyeing an increase in workloads

More than half (60%) of Salesforce Partners expected their workloads to increase over the next year, as more businesses adopt cloud-first platforms to help them move forward in an economy that’s increasingly digitally led.

This is despite a slight bump in the road for Salesforce Partners this year, many of whom were temporarily affected by COVID’s economic impact, which saw businesses across the world cut spending as part of their self-preservation efforts. Pre-coronavirus, 36% of our Salesforce Partner respondents reported an uptick in demand for their services; this dropped to 29% after the pandemic hit.

Remote working on the rise

Unsurprisingly, remote working has spiked massively this year. Before the coronavirus pandemic, 21% of permanent professionals worked from home full-time with a further 62% working from home at least one day a week. Both of these numbers skyrocketed during the pandemic, with 84% working remotely from home full-time and a whopping 97% now working from home at least once a week.

The majority of respondents stated that going forward, they would like to work remotely on a part-time, hybrid basis, with 2-3 days in the office suggested as the ideal number.

Though, like Salesforce, many businesses are slowly looking to reopen their offices, it’s likely that remote working will continue on a large scale. Businesses looking to hire Salesforce employees will benefit from adapting to this shift in working norms and offering more flexible options to give them access to the best selection of talent.

Salesforce professionals are working longer hours

The percentage of permanent employees regularly working outside of their contracted hours has risen from 27% to 42% following the coronavirus outbreak. The increased workload is a likely reason for these additional hours, but the increase in remote working may also be playing a part.

As the physical barriers between our work lives and home lives disappear, many professionals are finding it difficult to disconnect from home, or are simply filling the hours they might’ve spent commuting at their desks.

The majority (70%) of our respondents also stated that the uber-connected world of technology meant they felt the need to be constantly available, even outside of working hours.


In line with the growing demand for Salesforce skills, the report shows increases across many key Salesforce roles.

The average salary for a junior Technical Consultant in the UK, for example, now ranges from £56,800 to £68,500—depending largely on experience and location—topping out at around £84,400 for senior professionals.

Salesforce Developers saw an increase too, with junior staff earning salaries up to £69,100—up from £67,500 last year. More experienced developers now report an average wage between £69,100 and £84,900.

Salesforce Technical Architect remains the position with the greatest earning potential, with those in the role citing average salaries between £95,100 and £158,100, depending on experience.

For the first time since Salesforce’s acquisition of the product, the report showcases salary averages across several MuleSoft positions, and it’s clear that experience with the integration platform can be extremely lucrative.

The survey found that a junior MuleSoft Integration Architect in the UK can expect to earn between £85,000-90,000, with salaries for senior positions rising to between £90,000 and £110,000. Starting salaries for a MuleSoft Developer, on the other hand, begin at around £45,000 and can go as high as £60,000 for a junior developer, and up to £75,000 for those in more senior positions.

Earning potential as a Salesforce professional

The survey asked respondents what factors they believed were most important when it comes to increasing your market value in the Salesforce space. Hands-on experience with Salesforce came top by a good margin, with exposure to large scale projects and Salesforce certifications ranking highly too. Respondents were split on whether having a university degree was beneficial to earning power, with 50% citing it as an important factor.

It’s clear that most Salesforce professionals consider practical experience as the most valuable tool in your toolbelt when it comes to boosting your earning power, but certifications play a key part too. According to respondents, there are some clear winners to aim for if you’re looking to increase your professional value. The Salesforce Certified Technical Architect certification came out top on the list of certifications that have the potential to increase your salary, followed by Salesforce Certified System Architect and Salesforce Certified Application Architect.

Get your copy

The report gives Salesforce professionals and employers an overview of the latest average salaries across various Salesforce roles and geographical regions. It also offers readers a snapshot view of the Salesforce community’s sentiments and opinions, revealing their thoughts on subjects such as certifications, diversity, and earning potential.

As well as enabling them to benchmark their teams’ salaries, the report gives Salesforce customers, partners, and ISVs an insight into what Salesforce professionals want from their careers. This data empowers employers to build effective hiring and retention strategies based on the Salesforce Ohana’s up-to-date attitudes on factors like workplace benefits, job satisfaction, and career development.

You can download the full report for free here.

One thought on “Salesforce Salary Survey – Key Findings 2020

  1. Xavier Poirier-Moisan


    Anyone knows what the salary categories (junior, mid, senior) refers to in terms of years of experiences? I dont see any legend…

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