As we move into 2025, Salesforce Admins have an exciting year ahead, full of new challenges and opportunities. To stay ahead of the curve and prepare for success, it’s crucial to focus on the right goals and adapt to the evolving Salesforce landscape.
In this article, I set out six goals for Salesforce Admins in 2025 to help you stay ahead of the curve and prepare for success!
1. Play With Agentforce (But Expect It to Change)
Agentforce is gaining momentum, with Salesforce surpassing 1,000+ paid deals and introducing Agentforce 2.0 in December 2024. The latest version brings new pre-built skills, seamless workflow integrations for rapid customization, Slack deployment capabilities, and advancements in agentic reasoning and Retrieval Augmented Generation (RAG).
In 2025, I believe it’s going to be important for Salesforce Admins to take the opportunity to learn about Agentforce and get hands-on to fully understand its importance and capabilities. That said, be prepared for Agentforce to keep changing! It has already evolved rapidly since Einstein Copilot, and I predict we’ll see even more changes over the course of this year.
2. Get AI Certified
In order to support the current and upcoming wave of AI tools and implementations, Salesforce announced that they’re investing $50M into initiatives designed to upskill workforces in a bid to address the AI skills gap.
This includes offering a mixture of virtual, hands-on workshops, instructor-led courses, and two free AI certification exams: AI Associate and AI Specialist.
There is certainly a lot of very vocal debate about whether or not Salesforce certifications are still relevant but why pass up the chance to acquire two more certifications free of charge?
If you haven’t pursued these certifications yet, consider waiting until later in 2025. Features and best practices for AI tools in Salesforce are likely to evolve, and updates to the certification exams might better align with these changes. Regardless of timing, having these certifications will not only sharpen your skills but also make you an invaluable asset in this era of AI-driven innovation.
Read more:
- Salesforce AI Associate Certification Guide & Tips
- Salesforce AI Specialist Certification Guide & Tips
3. Focus on Flow
With the phase-out of Workflow Rules and Process Builder nearing its end, the migration to Salesforce Flow has accelerated. According to Hubbl, adoption surged by 179% in 2024, and record-triggered automation in Flow jumped from 14% in 2022 to 39% in 2024. This trend underscores the growing importance of Flow as the centerpiece of Salesforce automation.
Beyond traditional uses, Flow is deeply integrated into Agentforce, enabling it to perform complex actions. As Tim Combridge noted, “Flows are the building blocks of Agentforce, and they will likely integrate even more closely in the future, enabling Agentforce to suggest actionable steps.”
For Salesforce Admins, mastering Flow isn’t just about keeping up with the latest tools – it’s about unlocking its potential for advanced automation and AI-driven workflows. Whether you’re migrating existing processes or building new ones, 2025 is the year to focus on Flow.
4. Avoid Creating Technical Debt
The concept of technical debt is evolving. Historically, it referred to poor Apex code or flawed architecture. Today, with the increasing reliance on Flow, AI tools like Agentforce, and the growing workload for Salesforce Admins, the risk of accumulating technical debt has expanded.
Some key causes of this shift include:
- Lack of skills or knowledge to properly implement new tools.
- Time pressures, leading to rushed solutions that may not align with best practices.
- Rapidly evolving standards, as tools like Flow and Agentforce introduce new functionalities.
To mitigate technical debt, stay mindful when building on the Salesforce platform. Don’t assume AI-generated solutions, such as formulas or flows, are correct without verifying them. Also, maintain your foundational skills. Relying entirely on AI tools without the expertise to assess their output can lead to poor or unsuitable implementations.
“If we turn to AI for solutions without having developed the technical skills to assess its suggestions, we risk unknowingly implementing poor or unsuitable solutions.” Alejandra Sivori, Founder of Cloudha
By balancing AI’s capabilities with your own technical expertise, you can build sustainable, high-quality solutions that align with organizational goals.
Read more:
- Will Generative AI Increase Salesforce Technical Debt?
- Navigating the Challenges of Salesforce Flow – Can We Turn the Ship Around?
5. Manage Your Workload More Effectively
Salesforce Administrators often face increasing demands in a constantly evolving ecosystem. We are currently in the process of writing up the results of our dedicated Salesforce Administrator survey, and the insights have been fascinating (keep your eyes peeled for the survey coming out soon)!
53% of respondents felt that “too much is being expected of Salesforce Administrators,” and almost 65% agreed that “Salesforce is becoming increasingly complex to work with.”
Balancing these pressures requires adopting strategies and tools to streamline workload management.
One standout tool is Salesforce Inspector Reloaded, a browser extension that enhances functionality beyond the original Salesforce Inspector. Built and continuously improved by Trailblazers, it’s a goldmine for admins seeking efficiency and advanced features.
In addition to leveraging tools, simplifying how requests are managed can significantly reduce stress. Jack McCurdy advises consolidating requests into a single channel for better visibility and control. He explains:
“Your to-do list will feel hectic if you’re taking requests from meetings, Slack channels, DMs, JIRA, and casual conversations. A kanban-style system, like JIRA, can help you prioritize work, track progress, and integrate with other tools where necessary.” Jack McCurdy, DevOps Advocate at Gearset
Implementing a unified system for tracking requests not only reduces friction but also ensures important tasks don’t slip through the cracks. While cultural shifts might be needed to enforce these practices, the benefits far outweigh the initial resistance.
By embracing effective tools and streamlining processes, you can maintain focus, reduce burnout, and meet expectations with greater confidence.
6. Attend Your Local User Group
As part of our admin survey, we asked some questions about Salesforce events to understand the most important deciding factors when it comes to attending events and what type of events are most beneficial to admins.
The top two factors when deciding what events to go to were location and cost, and the most beneficial type of event by far was community groups – voted for by 43.7% of our survey respondents.
Community groups are hosted by Salesforce professionals worldwide and provide a welcoming environment for networking, learning, and collaboration. These groups cater to different interests and roles – whether you’re an admin, developer, or part of Women in Tech. Events often include sessions, interactive discussions, and even fun activities like quizzes.
I’m admittedly biased as a community group leader, but there’s no better place for rich conversations, active engagement, and focused learning. Unlike large conferences, community groups offer a more intimate setting where everyone can contribute and learn together.
Whether you attend in-person or virtually, make 2025 the year you commit to participating in your nearest community group. The connections you’ll make and insights you’ll gain can be invaluable in navigating the ever-changing Salesforce ecosystem.
Summary
That’s a wrap on my six goals for every admin in 2025. What did you think? Are you excited for the year ahead? What are your goals for 2025? Let us know in the comments.
If you were wondering what else to expect in 2025, check out Ben’s predictions for the Salesforce ecosystem.
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