Salesforce has closed more than 1,000 paid deals for Agentforce, Marc Benioff has revealed.
The CEO gave the keynote address at the unveiling of “Agentforce 2.0” – a ramped version of the company’s flagship AI product – in San Francisco on December 17.
How Does Dogfood Taste?
During his speech, Marc said that 200 paid Agentforce deals had been closed in the third quarter, and the fourth quarter was “off to a great start”, referencing the 1,000 deals now finalized in total.
He also took the opportunity to take yet another swipe at tech rival Microsoft, reminding the audience of the time he compared the Windows company’s Copilot AI to “Clippy 2.0“.
Marc said: “Everybody liked the Clippy 2.0 comment. But the most interesting thing is that when you go to Microsoft’s website, and you look for Copilot, or you look how they’re automating their support, or you look at how they’ve taken the technology over the last two years and used it for themselves, you can’t find it. It’s exactly the same as it was two years ago.”
By comparison, he said Agentforce was currently live on help.salesforce.com, driving home the idea that Salesforce are very much “eating their own dogfood”, as the cliché goes. Not only are they eating it, but they very much like the taste; to stretch the metaphor even further.
Marc also revealed that agents were resolving customer service and support tickets on help.salesforce.com at an impressive rate. He said: “83% of all the questions now on help.salesforce.com are being resolved by the agentic layer. Incredible. Totally unique and completely different.”
Marc also revealed that there are around 32,000 conversations a week on the site, and the number going to humans is now 5,000 – down from 10,000.
The Salesforce founder also discussed how agentic AI was a step along the pathway to a new world of “digital labor”, with robotics conceivably next on the cards.
He spoke of how he used a Waymo self-driving car to attend the event, adding: “That idea that then robots are physical manifestations of agents, that these agentic platforms are the fundamental enabling technology for the robotic layer… You can see how avatars are becoming an incredible new user interface, and you can see how robots will be an incredible new user interface.
“There’s no way that Dreamforce 2025 will look like Dreamforce 2024. We’ve already crossed this bridge. What the bridge is, is this bridge to this new world of digital labor.”
Final Thoughts
We first heard hints of “Agentforce 2.0” – which you can read all about here – during Salesforce’s Q3 earnings call in early December.
During that call, Salesforce’s AI product was praised for having “incredible” momentum in Q3 with more than 200 deals closed in just one week. The company has been keen to push out a constant stream of success stories from Agentforce customers, with the likes of Accenture, The Adecco Group, Finnair, Heathrow Airport, IBM, Indeed, Saks Global, and SharkNinja being mentioned during the “2.0” reveal.
Agentforce “1.0” had only been revealed in September at Dreamforce ‘24, being made generally available the following month. Now, after just two months of availability, Marc Benioff says the number of Agentforce deals has surpassed the four-figure benchmark.
The keen-eared among you may also have noticed Marc’s mention of Dreamforce 2025 – which he says will look very different to this year’s event – in the same breath (or, at least, the same speech) as he discusses the future of “digital labor”, and how robotics are the next wave of artificial intelligence.
But that speculation may be best held for next year. There’s still plenty to talk about in the present, after all.