Events

Must-See Sessions at Dreamforce 2024: Your Daily Guide

By Christine Marshall

Dreamforce is rapidly approaching and in exciting news, agenda builder has been released! But, with so much great content available, how do you ensure you build your ultimate agenda and make the most of Dreamforce 2024? I’ve compiled a list of must-see Dreamforce sessions – trust me, you don’t want to miss these.

Not able to go to Dreamforce in person? Fear not, as I’ve also compiled my top Dreamforce sessions for everyone, available on demand, on Salesforce+.

Day 1: Tuesday, September 17

Account Planning Now Built into Your CRM

“Make account-based selling easy with best-in-class, embedded account plans. Customized for your business, you can now improve sales execution and align your team with clear objectives to grow revenue.”

If you’ve not heard of Account Plans yet then be prepared to be amazed. Released in the Winter ‘25 release, Account Plans are set to accelerate selling and adoption in Sales Cloud. 

*Also available on Thursday

*Available on Salesforce+

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READ MORE: Get Strategic with Salesforce Account Plans: New Winter ‘25 Release Feature

Discover the Future of Salesforce Development: Roadmap & Q&A

“Explore new tools to enhance your developer experience. Salesforce product managers will share the roadmap for AI development agents, RAG, DevSecOps, and answer questions in this interactive session.”

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*Available on Salesforce+

Did You Know Sales Cloud Could Do That?

“Are you making the most of your Sales Cloud investment? Learn about the latest innovations and features you have access to, like forecasting, call coaching, cadences, sales programs, maps, and more.”

I’m a big fan of Sales Cloud and an even bigger fan of ensuring ROI (return on investment) on the Salesforce platform. Wow your bosses by deploying the latest and greatest Sales Cloud features.

*Also available on Wednesday

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Evaluate Solutions as a New Admin

“Since there are many ways to approach the same problem, this session advises three lenses that have been effective when evaluating potential solutions: user experience, maintenance, and scalability.”

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Data Audit 101: Admin Guide to Finding Data Gremlins

“Unlock your data audit skills and uncover hidden data chaos with tips and tricks gleaned from real-life (eye-opening) examples of data gone wrong. Learn first steps, take away an audit cheat sheet.”

Takeaway cheat sheet? Yes, please!

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11 to 2: How we Reduced Profiles and Adopted Permission Sets

“Join us to review our step-by-step process and learn how we succeeded in reducing our user profiles from 11 to two. We will highlight tips and tricks, lessons learned, and common gotchas.”

If you feel as confused as I do about the move from profiles to permissions sets and have no idea how to get started, this session could be for you!

*Also available on Thursday

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READ MORE: Moving from Profiles to Permission Sets: 5 Pitfalls to Avoid

Code Faster, Better with AI Tools for Salesforce Developers

“Join our product & AI research teams for a deep dive into AI for Salesforce Developers. See what’s new in Einstein for Developers, Code Analyzer, ApexGuru, & how you can code faster, better with AI.”

*Available on Salesforce+

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READ MORE: Can Einstein for Developers Teach You to Code?

Learn How to Troubleshoot User Access (UI, AI, and Roadmap)

“Level up your troubleshooting skills. Learn how to solve user access issues using Salesforce features, Einstein Copilot (AI), and SOQL. Plus, discover what’s coming next on the roadmap.”

I don’t understand what troubleshooting user access has to do with Einstein Copilot! Which is why I’ll definitely be watching this session. I’m also excited to see what’s on the roadmap…

*Also available on Thursday

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Day 2: Wednesday, September 18

10 Demo Tips to Make Your Salesforce Solutions Shine

“Why is there such a big difference between good and bad demos? Join us to find out. We’ll share our experience demoing Salesforce solutions and show tips of what to do and what NOT to do on the stage.”

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READ MORE: 5 Steps to Deliver an Awesome Salesforce Demo

5 AI Mistakes to Avoid for Salesforce Professionals

“Learn to navigate AI pitfalls in Salesforce. In this session, you’ll discover five common mistakes plus the strategies to avoid them, ensuring you can confidently use AI to deliver trusted solutions.”

*Also available on Thursday

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Agentforce Keynote: Build the Future with AI Agents

“Join us to see how Agentforce Agents are empowering employees and driving customer success. Hear the latest announcements and see how customers are building, testing, and supervising AI agents easily.”

*Available on Salesforce+

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Enhance App Performance with Scale Center and ApexGuru

“Learn how to boost your Salesforce org performance using Scale Center and ApexGuru. Identify and resolve row locks, concurrent Apex, and CPU issues with ApexGuru’s expert code recommendations.”

*Also available on Thursday

*Available on Salesforce+

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READ MORE: What Is Lightning ApexGuru? A Quick Breakdown

Access Granted: Secure and Simplify with User Policies!

“Boost security and streamline admin tasks with Salesforce user access policies. Learn practical strategies for enhanced protection and efficiency in this session.”

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READ MORE: Enhancing Salesforce User Permissions Management With New User Access Policies

Design for User Success: Build Better Lightning Record Pages

“No more default Lightning record pages. Admins can use design thinking to shape a user’s experiences and enable smarter and faster work. Learn to upgrade your pages and delight your colleagues.”

*Available on Salesforce+

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Dive Deep into Advanced LWC Best Practices

“Learn tips and best practices from passionate experts for coding, debugging, and optimizing performance of your Lightning Web Components to achieve faster, effective, and maintainable development.”

*Available on Salesforce+

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Explore Code Builder for Admins and Developers

“Elevate your skills with Code Builder. Learn essential concepts and practical techniques to fully harness this powerful integrated development environment, boosting your productivity and efficiency.”

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READ MORE: Salesforce AI Powered Code Builder Now Generally Available

Architect Keynote: The Future Is Well-Architected

“Join us to discover how to use Salesforce Well-Architected principles to revolutionize your AI, data, and CRM strategies. Preview the latest innovations directly from the people who built them.”

*Available on Salesforce+

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Day 3: Thursday, September 19

Admin and Developer Keynote: Build the Future Together

“Join us for the ultimate keynote for admins and developers to learn how to manage and build trusted solutions with data and AI with Agentforce.”

This year there won’t be a separate keynote for admins and developers. Instead, admins and devs will be sharing the stage in a combined keynote (gasp!). 

*Available on Salesforce+

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True to the Core at Dreamforce ’24

“Hear directly from Co-founder and CTO Parker Harris and product leaders as they share highlights from our product roadmap and answer your questions live.”

If you’re attending in person then it’s going to be pretty hard to see the admin/dev Keynote AND TTC as they’re back to back. You may need to choose one and then watch the other on catch-up!

*Available on Salesforce+

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Architect’s Guide to Asynchronous Processing

“Learn about key decision points and tradeoffs for asynchronous solutions. Walk through real-world scenarios, know when to use (or avoid) async tools, and find out what best supports your use case.”

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Improve LWC Developer Productivity with Local Preview

“See how LWC local preview improves the dev experience and productivity by allowing you to instantly see changes in Lightning Experience, the Salesforce mobile app, and LWR Experience Cloud sites.”

*Available on Salesforce+

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Debug and Fix Failed Flows

“Uncover the root of flow failures in our hands-on workshop. Learn to diagnose whether issues stem from the flow itself or its interactions, and gain techniques to identify and fix errors efficiently.”

I can barely build a Flow, let alone debug and fix one. This is the perfect session to improve your Flow skills and become more efficient when troubleshooting.

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READ MORE: 10 Salesforce Flow Best Practices

Discover What’s New in Formulas for Admins and Developers

“Tired of getting errors while writing formulas? Use Einstein for Formulas to fix syntax errors fast, and then make the most of them in Apex using dynamic evaluation.”

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AI, Data, and Well-Architected: An Inside Look

“The Well-Architected Framework now includes Data Cloud and AI. Learn what’s available and hear from the experts who contributed to our latest release.”

*Available on Salesforce+

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Apex: What’s New and What’s Coming

“Understanding Salesforce’s security fundamentals is critical for admins designing and building secure, compliant solutions. Attendees will learn about best practices and available features and tools.”

*Also available on Wednesday

*Available on Salesforce+

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How to Attend Dreamforce

Dreamforce will take place September 17-19, 2024. You can register here

Don’t forget that you can also tune in to select Dreamforce sessions on Salesforce+. So even if you can’t attend in person, you don’t need to miss out! Register for Dreamforce on Salesforce+ here.

Sessions for Everyone: Available On-Demand

Can’t attend in person? Here are five awesome sessions that will be available on demand on Salesforce+!

6 Hard Truths to AI Adoption

“Hear candid discussion from early adopter clients about the realities of enterprise AI adoption, ethics, impacts on people and culture, and the importance of executive leadership.”

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Clean Data Is Now Essential

“Prepare your Salesforce for AI. Discover strategies for clean data and AI readiness. Learn actionable tactics to address data cleanliness and engage stakeholders for successful AI integration.”

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A Look at What’s New for Decision Guides

“We’re expanding Well-Architected Decision Guides to include Customer Data Strategy and Asynchronous Processing. Learn what else is new with Decision Guides and what’s coming next.”

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Sales Cloud Roadmap: Innovations From Pipeline to Paycheck

“Get a first look at new features designed to make selling easier. Join product leaders to learn how Sales Cloud will help sellers be more productive, data-driven, and AI-empowered.”

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Build More Engaging Screen Flows with Reactive Screens

“Join Flow product management as we walk you through how to convert those old screen flows into more dynamic and efficient guided experiences using the latest Screen Flow features.

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Summary

What session are you most excited about at Dreamforce? Let us know in the comments! 

Don’t forget, now is also the time to start planning your extracurricular Dreamforce fun: parties! It’s not all parties though, Dreamforce is also packed full of breakfasts, walks, runs, and more. Be sure to check out our complete list of Dreamforce parties and events.

READ MORE: 10 Networking Tips for Dreamforce

The Author

Christine Marshall

Christine is the Courses Director at Salesforce Ben. She is an 11x certified Salesforce MVP and leads the Bristol Admin User Group.

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