Speakers
Manual deduplication is taking up more Salesforce Admin time than any other data task. With duplicates continuing to enter through integrations, form fills, and disconnected systems, cleaning them up manually can quickly become a never-ending task.
Join us to explore how Salesforce teams can tackle the root of the problem and give admins back valuable capacity.
What We’ll Cover:
- The State of Salesforce Data in 2026: Explore the latest Salesforce data quality trends and why duplicate data and technical debt continue to consume valuable admin time.
- Why Duplicates Keep Coming Back: Discover where duplicate records originate, from integrations and form fills to disconnected systems, and why manual cleanup alone can’t keep pace with the problem.
- What Good Deduplication Looks Like: Explore best practices for matching rules, merge logic, and ownership, including how end users can play a role in maintaining better data quality.
- From Data Problem to Real Results: Hear a real customer story showcasing the impact of tackling duplicate data, including the time and resources that can be saved with a more effective approach.
- Clean Data Before You Turn on AI: Discover why reliable, accurate data should come before layering AI and Agentforce into your Salesforce org, and how better data quality can help build trust in AI.
- Live Deduplication in Action: See how Salesforce deduplication can work in practice with a live demonstration.
Don’t miss this opportunity to discover how to move beyond manual Salesforce data cleanup, reduce the time tax of deduplication, and give your admins more capacity to focus on higher-value work.
