If you’re looking for advice on how to use Salesforce Marketing Cloud or Pardot (Account Engagement), the best course of action is often to search the web and read independent blogs. The Salesforce marketing community is thriving, and so many are willing to share their expertise to help others.
There were no strict criteria to qualify for this list, other than having an active and informative blog. Here’s our top Salesforce marketing blogs…
Pardot (Account Engagement) Influencer Blogs
The Spot
The Spot has been a Pardot community staple for several years. Andrea Tarell, Pardot Consultant & Salesforce MVP, shares how-tos and ideas with a humorous and punchy spin – plus the occasional war story from her 10+ years working with the Pardot platform.
The Spot has contributions from some of the brightest stars in the Pardot community. To make it even better, Jenna Molby, long-time blogger and household name for Pardot (Account Engagement) users, joined The Spot this year, taking her catalog of content with her.
Pardot Geeks
Pardot Geeks is a Pardot power-house collaboration between Ben LaMothe, Katie Clubb, Nathalie Starr, Lori Trzcinski, and Marah Studniski. There’s a good mix of written and video content in the form of Ben LaMothe’s Community Group recordings – helping you to get to the bottom of all your Pardot issues.
Unfettered Marketing
Unfettered Marketing is the witty name concocted by Bill Fetter, a Digital Marketing and Pardot Consultant with heaps of character. Bill shares easy-to-understand blog posts from his extensive B2B marketing experience.
Pardot School
Pardot School collects all of the articles written by Pardot experts, created by Chris Taylor as a dedicated page to teach you everything about Salesforce Pardot. From Lead management to training, it’s a one-stop-shop for Pardot content!
Marketing Cloud Influencer Blogs
mateuszdabrowski.pl
Mateusz Dabrowski is a Marketing Cloud Architect who wants to help the community with the motto: “let code = do(‘our job’);”. He has committed to writing regularly and shares valuable Marketing Cloud insights.
sfmarketing.cloud
The blog of Salesforce MVP, Marketing Champion, and Marketing Cloud Solution Architect Zuzanna Jarczynska, sfmarketing.cloud is loved by the community. The technical blog is dedicated to Salesforce Marketing Cloud development.
Sprignaturemoves
One of the kings of AMPScript, Adam Spriggs, has built up an AMPScript goldmine on Sprignaturemoves, his personal blog. Find tips on other aspects of Marketing Cloud, such as known issues, Journey Builder, and SQL.
Find more on The AMPScript Guide by Adam (in collaboration with Elliot Harper).
AMPScript.xyz
We’re not short on AMPScript blog recommendations: AMPScript.xyz is another great resource by Ivan Razine, with a clean, no-fuss layout. He also has another resource page – ssjsdocs.xyz -“for mastering server-side JavaScript in Salesforce Marketing Cloud”.
The Smart SFMC Marketer
The Smart SFMC Marketer is the personal blog of Mounir Nejjai. He provides easy to follow guides alongside opinion pieces, sharing his 15+ years experience in the Salesforce ecosystem with other “Smart Marketers”.
{sfmc}.curated
{sfmc}.curated is your one-stop-shop for Marketing Cloud content – and I don’t say this lightly. The brainchild of Zakaria El Jazouli, it’s a site that brings together new content from many blogs (several of the ones featured in this list) via RSS feeds.
More Marketing Cloud Blogs!
There are other Marketing Cloud blogs definitely worth checking out:
- Gortonington.com (by Greg Gifford, MVP, community contributor, co-founder of HowToSFMC, and Marketing Cloud expert)
- Lesley Higgins (Marketing Cloud and Web3 Developer)
- Tidbits For You (by Shibu Abraham, Marketing Champion, MVP, Golden Hoodie recipient, creator of MC2, and Application Architect)
- Oscar McCall (Salesforce Marketing Cloud & Google Cloud Platform Architect)
- Charlie Fay (Marketing Cloud Consultant)
- SFMCify (by Rachid Mamai, Marketing Cloud Technical Consultant)
- Minute Admin (by Kaelan Moss, Marketing Cloud Program Director)
- AMPscript.com (by Jackson Chen, Senior Marketing Automation Manager)
Video Blogs
MCchat
No Salesforce blog round-up would be complete without the King of AMPScript, Elliot Harper. Elliot has an encyclopedic knowledge of Marketing Cloud, which he shares in video format on his blog MCchat.
Find more on The AMPScript Guide by Elliot (in collaboration with Adam Spriggs).
Cameron Robert
Cameron Robert is a Marketing Cloud Architect who helps the marketing community upskill through his YouTube Channel. If you’re like me and love the Australian accent, or just enjoy learning in video form, then his tutorial videos will be perfect for you.
SFMCTrailblazers
Although they haven’t posted in a while, SFMCTrailblazers has an impressive catalog of video content. They provide longform videos on all things SFMC captured during Trailblazer community events, as well as shorter tutorials.
Salesforce Jaipur Marketers
Salesforce Jaipur Marketers is another YouTube channel with a large catalog. With videos on communications, campaigns, marketing technology, automation, and more, they cover a plethora of topics in a clear and visual way.
Pardot Champs
A relatively new addition to the scene, Anurag Pareek, a Marketing Champion, shares his knowledge through his YouTube channel Pardot Champs. Currently, there are only 5 videos on his channel but they are all clear and helpful – subscribe to hear more of his insights.
Arthur Backouche
Arthur Backouche is a Salesforce Marketing Cloud Consultant with extensive experiences in Marketing Automation, Data Analytics and Online Advertising softwares. He shares his knowledge through his YouTube channel, with videos on topics such as viewing email link clicks in SFMC, ingesting data, and more!
Consultancy Blogs
Nebula Consulting
Pardot (Account Engagement)
Nebula is a UK-based consultancy with a strong team of consultants and an equally solid blog! I promise that soon after landing on their site, you will quickly find out something that you didn’t know before.
Idealist Consulting
Pardot (Account Engagement)
Idealist Consulting is based in Portland with a blog that really ‘pops’! Contributors include Pardot Solution Architect/Marketing Champion Kirsten Kippen.
DESelect
Marketing Cloud
DESelect is a Belgium-based Salesforce AppExchange ISV that developed an easy, drag-and-drop interface for data segmentation in Marketing Cloud. Naturally, their content revolves around segmentation and data models, but you will also find plenty of tutorials and use cases by industry.
MarCloud Consulting
Pardot (Account Engagement)
UK-based MarCloud Consulting has grown from strength to strength, including producing some quality content and now branching into developing apps for Pardot (see a gap, solve it). Take this chance to self-audit your Pardot org, and test drive some extreme dynamic content!
Cloud Kettle
Marketing Cloud
Cloud Kettle’s blog lets you get a glimpse into the minds of Marketing Cloud consultants, with plenty of resources to keep your SFMC account on track.
Greenkey Digital
Pardot (Account Engagement)
Greenkey Digital is a boutique consultancy headed up by Salesforce Marketing Champion Jen Kazin. You may find some trade secrets shared on their blog – take a read!
Optimal Business Consulting
Pardot (Account Engagement)
Optimal Business Consulting may be relatively new to the scene, but they are already providing great content for the ecosystem. Maybe they’ll be your new go-to, especially if you want to learn more about marketing automation.
CloudAnalysts
CloudAnalysts are specialists in marketing with Salesforce. On their blog you’ll get insights into the art and tech of MarTech, with articles written by experts in email marketing, digital marketing, Salesforce Marketing Cloud, Account Engagement (Pardot), and Data Cloud (Salesforce CDP).
More Consultancy Blogs!
Other consultancy blogs definitely worth checking out:
- Sercante (Pardot)
- Invado Solutions (Pardot)
- FeedOtter (Pardot)
- LearningCurv (Pardot & Marketing Cloud)
- Horizontal (Marketing Cloud)
Summary
If you’re looking to expand your Salesforce Marketing knowledge, this list of blogs is a great place to start! Have I missed anyone? Please let me know in the comments!
And if you want to learn more, why not subscribe to The DRIP to receive marketing content straight to your inbox?
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