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Marketing Cloud Data Views: 10 Data Views You Should Know
3 days ago by Dhavan SinghalThe Drip

Marketing Cloud Data Views: 10 Data Views You Should Know

Marketing Cloud Data views are system-generated tables of events like email and SMS sends, or view behavioral information such as email opens, emails forwarded, the status of your subscribers,...

Using Salesforce Integration with the New Google Analytics 4 (GA4)
6 days ago by Robert GeloThe Drip

Using Salesforce Integration with the New Google Analytics 4 (GA4)

With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new...

Alternative Ways to Engage Prospects: Gaining Consent With Account Engagement (Pardot)
6 days ago by Annalisa DuinaThe Drip

Alternative Ways to Engage Prospects: Gaining Consent With Account Engagement (Pardot)

Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the challenges posed by consent, particularly in...

Complete List of Connections Parties & Events 2023
2 weeks ago by Lauren MetcalfThe Drip

Complete List of Connections Parties & Events 2023

The most anticipated Salesforce event for marketers is fast approaching! Connections is Salesforce’s digital marketing and commerce event of the year, and this year promises to be as exciting...

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