The Complete Guide to Pardot Score
Pardot score represents how engaged a prospect is, how interested the prospect is in your brand. Each Pardot (Account Engagement) prospect is assigned a numerical score that is calculated...
Email Verification Tools for Pardot (Account Engagement)
Email addresses are the lifeblood of marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to poor deliverability (sender reputation) and...
Pardot Progressive Profiling Form Tutorial & Examples
Progressive Profiling is an out-of-the-box Pardot Form feature. When a prospect returns to a form, only form fields that the prospect has not previously completed will be shown. For...
Salesforce Marketing Cloud Implementations: What’s the Consultant’s Role?
Salesforce Marketing Cloud implementations involve setting up a new Marketing Cloud account, or making a specific enhancement to an existing account. There are specific requirements that are set out...
