Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy org, support the needs of other...
One year has passed since Salesforce announced the accredited professional program. These credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform, and...
Account Engagement Business Units are separate databases within a single Account Engagement instance that allow you to partition prospects, campaigns, and assets. They’re typically used at enterprise organisations. Salesforce...
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
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