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Email Verification Tools for Pardot (Account Engagement)
7 hours ago by Lucy MazalonThe Drip

Email Verification Tools for Pardot (Account Engagement)

Email addresses are the lifeblood of marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to poor deliverability (sender reputation) and...

Pardot Progressive Profiling Form Tutorial & Examples
7 hours ago by Jennifer ContinoThe Drip

Pardot Progressive Profiling Form Tutorial & Examples

Progressive Profiling is an out-of-the-box Pardot Form feature. When a prospect returns to a form, only form fields that the prospect has not previously completed will be shown. For...

Salesforce Marketing Cloud Implementations: What’s the Consultant’s Role?
2 days ago by Pankaj NamdeoThe Drip

Salesforce Marketing Cloud Implementations: What’s the Consultant’s Role?

Salesforce Marketing Cloud implementations involve setting up a new Marketing Cloud account, or making a specific enhancement to an existing account. There are specific requirements that are set out...

Salesforce Leads With/Without Campaign Reports – Build the Right Report
2 days ago by Lucy MazalonThe Drip

Salesforce Leads With/Without Campaign Reports – Build the Right Report

Creating a report to see Campaigns and the Leads or Contacts that are members of Campaigns is pretty straightforward. To see Campaigns without Leads requires that you leverage a...

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