Pardot Archive and the Recycle Bin – What to Delete When
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion and stress as the action appears...
Do You Want to Become a Salesforce Marketing Champion?
The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for their expertise and innovation. The Marketing...
Monitoring Transactional Emails in Salesforce Marketing Cloud
Transactional emails in Marketing Cloud are “immediate, automated, non-promotional messages”, and are critical to business operations and customer satisfaction (for example, an order confirmation email following a purchase). The...
10 Ways to Secure Salesforce Marketing Cloud
Welcome to the era of data breaches. If it were measured as a country, then cybercrime – which inflicted damages totaling $6 trillion USD globally in 2022 – has...
