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Pardot Archive and the Recycle Bin – What to Delete When
3 days ago by Lucy MazalonThe Drip

Pardot Archive and the Recycle Bin – What to Delete When

Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion and stress as the action appears...

Do You Want to Become a Salesforce Marketing Champion?
1 week ago by Lauren MetcalfThe Drip

Do You Want to Become a Salesforce Marketing Champion?

The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for their expertise and innovation. The Marketing...

Monitoring Transactional Emails in Salesforce Marketing Cloud
1 week ago by Pato SapirThe Drip

Monitoring Transactional Emails in Salesforce Marketing Cloud

Transactional emails in Marketing Cloud are “immediate, automated, non-promotional messages”, and are critical to business operations and customer satisfaction (for example, an order confirmation email following a purchase). The...

10 Ways to Secure Salesforce Marketing Cloud
1 week ago by Eliot HarperThe Drip

10 Ways to Secure Salesforce Marketing Cloud

Welcome to the era of data breaches. If it were measured as a country, then cybercrime – which inflicted damages totaling $6 trillion USD globally in 2022 – has...

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