Marketing Cloud Data views are system-generated tables of events like email and SMS sends, or view behavioral information such as email opens, emails forwarded, the status of your subscribers,...
With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new...
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the challenges posed by consent, particularly in...
The most anticipated Salesforce event for marketers is fast approaching! Connections is Salesforce’s digital marketing and commerce event of the year, and this year promises to be as exciting...
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