Using Salesforce Integration with the New Google Analytics 4 (GA4)
With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new...
Alternative Ways to Engage Prospects: Gaining Consent With Account Engagement (Pardot)
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the challenges posed by consent, particularly in...
Complete List of Connections Parties & Events 2023
The most anticipated Salesforce event for marketers is fast approaching! Connections is Salesforce’s digital marketing and commerce event of the year, and this year promises to be as exciting...
7 Use Cases for Pardot Custom Redirects (Marketing Links)
Custom redirects enable you to track link clicks on your marketing content (your website), on third-party websites, and other locations. Also known as Marketing Links in Account Engagement (Pardot),...
