How to Change the ”Not You?” Link Text on Pardot Forms

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Have you ever been forwarded a link to a form and it displays another person’s information? This can happen when an email with a link to a form is forwarded, or you share devices.

That’s where the ‘Not You’ link comes in. When the “Include “Not you?” link” Pardot form setting is enabled, a small link will appear under the email field. When a prospect clicks this, Pardot clears the data on the form so that the prospect can enter their own information.

Enabling this setting is best practice, otherwise, we will see the wrong data stored on the wrong records in Pardot.
This guide will cover how to add the ‘Not You?’ link to Pardot forms and show you how to translate it, too.

READ MORE: Pardot Forms: 12 Things You Should Know

Add the ‘Not You?’ Link to Pardot Forms

  1. Go to the “Look and feel” step, and go to the Advanced tab.
  2. Check the “Include “Not you?” link to allow visitors to reset the form” setting.

Now, prospects will have the opportunity to change who is being tracked on their IP address. When a prospect submits a form their visitor records (i.e. browsing activity) are associated with their prospect record. This means you can relate their past and future browsing data on one record as they transfer from being unknown, to known. It’s important that the tracked activity for that IP is related to the correct prospect record.

Edit the ‘Not You?’ Link on Pardot Forms

Editing this small piece of text isn’t as straightforward as the rest of the form.

I first came across this requirement when an organization wanted forms in different languages. It’s a jarring user experience if the form is translated into one language, while this text remains in English.

READ MORE: 4 Tips for Managing Multiple Languages in Pardot

All text can be modified on Pardot forms, at the form level, via the Form Wizard. You’ll be familiar with the ability to edit:

  • Form field labels.
  • Field description.
  • Error message.
  • Submit button text
  • Above and below form content.

Except “[prospect email] “Not you?” Click Here”

You need to take a different route and make the change at the form template level.

  1. Open the form layout template your form is using. This is linked on the form summary page. Make a copy of the layout text so you don’t mess with any live forms.
  2. Take the Javascript code (found at the bottom of this guide) and paste it into a word doc.
  3. Replace two parts of the code with your translations, as shown below in yellow highlight.

4. On the form layout template edit screen, paste the Javascript in between‘’ and ‘’ and save.

While this is a tedious exercise, create a layout template for each language. If you have some knowledge of CSS/HTML, you can seize the opportunity to resize your submit buttons (because they vary from language to language).

Finally, here’s the code:

<script type="text/javascript" src="/js/jquery/jquery.min.js"></script>

<script type="text/javascript">


    var span = $('.email span.description').first();

    span.html(span.html().replace("Not","Vous n’êtes pas"));

    span.html(span.html().replace("Click Here","Cliquez-ici"));



8 thoughts on “How to Change the ”Not You?” Link Text on Pardot Forms

  1. Thank you for the tip Lucy!

    Unfortunately something seems to go wrong on my side when using the code you provided: when adding the code, the characters in the form don’t use UTF-8 encoding anymore so the form gets messy. I tried to trouble shoot it but so far I can’t find the fix.

    Here is an example :

    Also here is a recommendation for your translation to french 🙂

    span.html(span.html().replace(“Not”,”Vous n’êtes pas”));

    span.html(span.html().replace(“Click Here”,”Cliquez-ici”));

    Thank You

    1. Hi Max,
      Thanks for your comment – sorry that this was throwing an error for you, it worked ok for me. I will get a developer to take a look and see how this could be resolved. Ah French, a romance language that isn’t as raw as English :).
      Best wishes, Lucy

  2. Hi! I really find your tips very helpful. I was using this code and so far it was great but since a week ago or something, it is not making the translation. i have it even saved as spanish templates but even on those ones is not translating…do you know what may be the problem?

    1. Same here, just tried it and no luck. In our case I just want to change the words “Click Here” to “Reset Form” but instructions here did not work.

  3. Does anyone know how to change the text colour? our template background is white and you cant read or see the text as they are the same colour

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