Enable New Engagement History Dashboards – Get Enhanced Pardot Campaign Reporting Now

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The Summer ‘19 Pardot release bought us Engagement History Dashboards. This pre-made report appears on Salesforce connected campaigns, visualising campaign performance trends – your Pardot campaign efforts deserve to be seen across the organisation, so bringing Pardot data into the Salesforce campaign view is a big win.

Scheduled as part of the Salesforce Winter ‘20 release, Engagement History Dashboards will be available on Accounts too!

If this new feature has skipped your attention, you’re missing out on an enhanced view of the Engagement Metrics Lightning Component – it’s a 15-minute (ish) job that adds value. In this rapid-fire post, I will show you how.

First, let’s check:

  • You’re using the Salesforce Lightning Interface? Just like the majority of new features, this is a Lightning-only feature.
  • Your Pardot Edition is ‘Growth’, ‘Plus’, or ‘Advanced’. What’s the difference?

Step 1: Enable Embedded Engagement History Dashboards

Go to Salesforce Setup, and search for ‘Engagement History’. It will appear under the ‘Pardot’ section.

Beside “Enable Embedded Engagement History Dashboards” (bullet point 3), flick the switch to ON.

Ps. It can take up to 24 hours to see any data in the dashboard.

Step 2: Add the Component to Campaign Pages

The Engagement History Dashboard is embedded on Salesforce Campaign pages as a Lightning component. Lightning components are added and arranged on Lightning Record Pages (different from Page Layouts!).

Select any Campaign, and by accessing the cog icon, click ‘Edit Page’.

I have seen how page layouts can both help and hinder user productivity. Page clutter becomes a bottleneck, whereas tabs with a single function keeps features organised; so, I advise adding a custom tab for the dashboard. By clicking on the main area on the page, a sidebar will appear, where you will have the option to ‘Add Tab’. Choose ‘custom’, and add ‘Reporting’:

From the left-hand sidebar, drag the ‘Engagement History Dashboard’ on to the Reporting tab you just created:

Finally, save the page.

Step 3: Assign the Permissions

Assign the Analytics View Only Embedded App permission set license to each user who needs to see the dashboard. If your account doesn’t already have the system users Analytics Cloud Integration User and Analytics Cloud Security User, they are added to your account when you enable the feature.

Support say that this can take up to 24 hours.

Step 4: Marvel at your Handiwork

Your dashboard will populate…which you remember, it can take up to 24 hours for Pardot to crunch your data. Then, take a tour of your campaign data!

Use the filters to paint a different picture of your campaign. The filters available are:

  • Activity date (relative dates, eg. Last 30 days, Next Fiscal Quarter)
  • Asset Type
  • Activity Type

What’s cool, is that not only can you choose which values include show on the chart, you can also exclude values – ideal for filtering out those ‘vanity metrics’, such as email opens.

Below the chart, you will see all prospects and their level of interaction with which marketing asset – for example, a click on a list email:

Summary

This rapid-fire post has shown you how to enable and add the Engagement History Dashboard to your campaign pages. If this new feature has skipped your attention, you’re missing out on an enhanced view of your campaigns – it’s a 15-minute (ish) job that adds value, especially with Engagement History Dashboards on Accounts scheduled for the Winter ‘20 release. Skip ahead, don’t get left behind!

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