Salesforce Connector for Pardot v1 vs. v2: Key Differences

By Lucy Mazalon

There are now two versions of the Salesforce-Pardot connector that are known as ‘v1’ and ‘v2’. Perhaps it goes without saying that the v1 connector predates the newer v2 connector, which was released exclusively to new Pardot customers in February 2019. The v2 connector is easier to setup, offers easier (better) control over data syncing, and doesn’t require a user license as a ‘connector user’ – in short, v2 went out on a mission to solve the biggest pain points of the v1 connector.

There is now potentially some confusion. Out of the two versions, the version that is handed to Pardot Admins depends entirely on which date their licenses were provisioned* – there is no choice in the matter. If we hope that v2 will someday become the new norm, then we should all be clued up on the differences between the two.

The Differences Between Pardot Salesforce Connector v1 and v2

Connector v1Connector v2
The default (only option) for customer who provisioned* Pardot...Before February 11th 2019After February 11th 2019
Setup effort...Confusing, best left to someone who has done it before (ie. a Pardot consultant)
PDF guide here
The walk-through ‘Pardot Setup Assistant’.

PDF guide here
Records sync Pardot ← → Salesforce via a user... The 'Connector User’, a real user/Salesforce license with the Pardot Connector User Permission Set assigned.An integration User called 'B2BMA Integration’. It’s not a user that takes up a license, but it’s not a free license either (ie. no one can log in as the B2BMA Integration user)**.
Data Visibility (how you can sync a subset of records from Salesforce → Pardot)...‘Pardot sees what the connector user sees’ - in other words, a combination of field-level security and Salesforce sharing rules in relation to the Connector User.Marketing Data Sharing - us a point-and-click builder to define criteria (ie. which records should sync).
Kickstarting the Connector (data sync just after you have installed the connector)...It’s in a dormant state. You need to do a Salesforce data export, Pardot data import in what is called the ‘initial sync’.It’s in a paused state. You need to ‘unpause’ it.
Security Relatively less secure Relatively more secure

*provisioned means that the licenses were activated and handed to you to use.

**Fun fact! Even though the Integration User is called ‘B2BMA’, it doesn’t have any relation to B2B Marketing Analytics.


Above: how you access the v2 connector set up assistant from Salesforce Setup to complete the provisioning and assign your Admin user.

Above: how you access the Salesforce connector settings from Pardot Settings for both v1 and v2. For v2, this is where you will go to ‘unpause’ the connector.


The v2 connector went out on a mission to solve the biggest pain points of the v1 connector – let’s ensure that we are clued up on the differences between the two.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.


    July 07, 2020 7:30 pm
    I don't have all the extra Pardot tabs you have. It looks like Pardot updated my installed package on June 17, but I don't have the Pardot Dashboard, Automations, Pardot Campaigns, etc. I'm googling, but not finding any answers in how to add/upgrade them.
    Lucy Mazalon
    July 08, 2020 8:44 pm
    Hi Natalie, which Pardot connector version are you on? The AppExchange package upgrade is something different. In the Lightning App, you can modify which tabs you have visible for everyone (Lightning App Builder), or just for yourself (customise navigation, pen icon on the right end of the navigation bar). Hope that explains it well! Let me know how you get on :)
    Beth Saunders
    July 28, 2020 9:09 pm
    Ahh, I love that they updated the connector user permissions for syncing a subset of your leads! How would I go about moving over those permissions? In your post it mentions a point-and-click builder to define criteria, but I don't really see this identified in the Salesforce-Pardot Connector v2 Implementation Guide. Do I simply update the permission sets to match my custom one and then change the connector user within Pardot, or should I be seeing a more step-by-step way of doing this?
    Lucy Mazalon
    September 08, 2020 6:40 pm
    Hi Beth, me too! You should be seeing a more step-by-step way of doing that through the administration settings. I wonder if you got this resolved?
    February 03, 2021 11:21 pm
    Hi Lucy, did you find a way of doing this in the connector? SF admin blindly stumbling through Pardot here, but not seeing a way of limiting the connector to a particular lead record type for syncing.

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