Winter might be coming, but Salesforce’s latest Sales Cloud updates are turning up the heat for sales teams everywhere! The Winter ’25 release is packed with fresh features designed to turbocharge your sales processes, boost productivity, and make your day-to-day work feel like a breeze.
Whether you’re a sales rep looking to close deals faster or a sales leader seeking smarter ways to manage your team, these updates are the perfect blend of cool and powerful. So, grab a cup of cocoa and get ready to explore the hottest new features in the Winter ’25 release for Sales Cloud!
1. Seller Home Now Available for All Apps
Seller Home, previously only available in a few standard apps, can now be applied as the default template for all apps. It is designed to drive success for your sales team by giving them a complete view of their business.
Sales users can get a ton of useful information at a glance, including:
- Opportunity Overview
- Account Overview
- Lead Overview
- Contact Overview
- Weekly or Monthly Goals
- Today’s Events
- To-Do Items
- Recent Records
- Contact Suggestions (identified by Einstein from a user’s emails and events)

2. Optimize Your Strategic Planning With Account Plans
Wow! If I had a dollar for every time this feature was requested by a business, I would no longer need to work and would be catching some winter sun on a beach. In all sincerity, having worked as a Salesforce Admin for sales teams, I have tried to build similar functionality myself, and this amazing new feature would have saved me so much time.
Account Plans will empower sales teams and their leaders to take a strategic approach to account planning and growth. I particularly like the ability to be able to set objectives and measure their success.
- View opportunity details.
- Create a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
- Capture customer needs and market dynamics.
- Create measurable objectives with metrics.
- Visualize key stakeholders with the relationship map.

3. Associate Person Accounts and Contacts With Each Other
Strong reporting structures make it easier to see who’s responsible for what, encourage teamwork across different teams, and smooth out workflows and automations.
In the past, if you were using person accounts, only contacts could report to one another. Now, you can use the Reports To field on person account records to link person accounts and contacts to other person accounts and contacts in a reporting structure. Plus, when there’s at least one contact in the reporting chain, person accounts will show up in the contact hierarchy chart.
4. Assign Opportunity Splits to Territories
Sales teams can now divide credit for a sale between different geographic areas (territories) using opportunity splits. Before, they could only give credit to the main territory connected to a sale. Now, they can spread that credit across multiple areas if different territories helped with the sale.
This means they can get clearer reports showing how each territory contributed to closing deals. It also helps them make better predictions about future sales by using this shared credit across different territories.
5. Get a Complete Forecast Picture With Opportunity Splits by Territory Forecasts
Continuing with territories, for teams organized by territories and using opportunity splits, you can now forecast on opportunity splits by territories.
Why is sales forecasting so complicated?!
6. Capture Forecasts at a Point in Time With Forecast Submissions
Forecast submissions are a sales rep’s or manager’s best guess at how much revenue or product they’ll close during the forecast period. Usually done weekly, the submission captures a snapshot of the forecast at that moment.
When management reviews the forecasts, they can compare the current numbers with the submitted forecasts and quotas to make sure everything is up to date. Any differences help give the sales team and the business a clearer picture of where things stand.

You’ll need to turn on Forecast Submissions on the Forecast Settings page in Setup. Note that you cannot use forecast submissions for forecast types that include product family or other forecast groups.
7. Manager Judgment Enhancements
To help make forecasting more accurate, sales leaders can now see Manager Judgment values for all the forecast managers under them in the hierarchy, not just the ones reporting directly to them. Plus, these judgment values can now be included in reports and dashboards, so sales teams can compare forecasts with judgment amounts and spot any deals that might be at risk.

If you want to report on forecasts that include judgments, just create a custom report type for Forecasting Items with Opportunities and Forecasting Source Record Judgments as the related objects.
8. Close Deals Faster With a Seller-Focused Mobile App
No more excuses from your sales team about not being able to keep their opportunities up to date while on the move. With the Seller-Focused Mobile Experience app, your users can easily view and update accounts, contacts, leads, and opportunities while out and about.

9. Streamline Collaboration on Shared Deals With Trusted Partners
Partner Connect makes it easier for vendors and partners to track leads and opportunities together – all while working from their own Salesforce orgs.
Previously, it was challenging for vendors and partners to manage shared business across different orgs, and sellers and channel managers had to manually sync up data. Now, vendor and partner admins can link their orgs and control exactly what’s shared automatically between them. This way, both companies can be open about their joint efforts while still keeping data private when needed.
- Partners log into the vendor’s Experience Cloud site and see any leads or opportunities they have been given access to. They can then select any records of interest and,
- Export those records to their own org.

Now, sales reps and leaders from both companies can track the same lead or opportunity, setting their own sales stages or deal sizes. To keep everyone in the loop, a read-only version of the other org’s record can be stored locally (1), giving both parties a view of how things are moving on the other side.
Only the fields that both sides agree to share are integrated, so companies can choose to sync just the data they need for their partnership. For example, one vendor and partner decided to share their opportunity stages (2) but chose not to sync the deal amounts (3).
Note that this feature requires vendors to purchase a PRM add-on license for the partner admin user and each partner user who vendors want to export records.

10. Find Your Next Customer With Prospecting Center, a New Data Cloud App
To build a better pipeline of hot deals, users can let Prospecting Center find their next customer using reliable data and AI. It pinpoints the accounts most likely to respond based on the right buyer signals. By analyzing various external and internal factors, Fit, Engagement, and Intent scores are calculated – all powered by Data Cloud.
Sales reps can set up rules to calculate account scores, helping to identify the best potential customers. Use these scores to reach out to the right leads and contacts and close deals faster.

Note that this feature is only available in Performance and Unlimited editions to Sales Cloud users with Prospecting Center enabled.
Summary
The latest Salesforce Sales Cloud features in Winter ‘25 are brr-illiant!
Let us know your favorites in the comments, and don’t forget to keep an eye out for our other Winter ‘25 articles.
Read More
- 10 Hottest Salesforce Winter ’25 Features For Admins
- 10 Salesforce Winter ’25 Features for Developers
- 10 New Flow Features in Salesforce Winter ’25
- Service Cloud: Top Salesforce Winter ’25 Features
- Account Engagement (Pardot) Winter ’25 Updates You Should Know
- 7+ Marketing Cloud Growth Updates in the Salesforce Winter ’25 Release