There are 4,000+ apps listed on the Salesforce AppExchange (and even more are affiliated with the ecosystem) spanning across countless app categories. Add to that the 2,000+ consultancies… Safe to say, as a Salesforce customer, you’re spoiled for choice in, and around, Salesforce’s marketplace.
You may remember that we introduced InVisory earlier this year, first with their “Gartner Style” advisory for third-party Salesforce apps, which was swiftly followed by the launch of their Salesforce Consulting marketplace. Now they’re back for a third time, with a new marketplace solution that the Salesforce ecosystem is begging for! We’ll highlight the three key differentiators that make this an impressive, innovative marketplace, as well as how you can get started.
1. Your Profile, Your Way (TikTok Meets SaaS)
The greatest differentiator between InVisory’s new marketplace solution and other existing sources is the profiles. Anyone can create a free InVisory profile, which will deliver personalized recommendations for your Salesforce tech stack.
InVisory’s vision is “TikTok meets SaaS”. Why? Studies have shown that for discoverability, TikTok and Instagram’s strong visualization is preferred by consumers over Google, so there’s no reason why business consumers won’t benefit from (and enjoy) the same buying experience.
So, this isn’t going to be another static marketplace. Unlike G2, Capterra, GetApp etc., the InVisory team have built a platform that proactively informs you on use cases, trending solution categories, and vendor scores – all incorporated in a “my profile” feed that’s similar to the visual TikTok/Instagram experience.
2. Explore With the InVisory Algorithm
The main reason why InVisory’s marketplace solution isn’t a static one is the algorithms at work behind the scenes. InVisory’s proprietary algorithms are built for:
- Scoring the thousands of apps from the Salesforce ecosystem (not exclusive to those listed on the AppExchange)
- Identifying new trends and relevant solution categories that you should be considering, and surfacing them via your “my profile” feed
3. Connect With Other Decision-Makers
The engagement layer allows you to submit questions to “peer” users, which could range from experiences with vendors and how others are approaching evaluation, to Salesforce best practices, contract renewal negotiation strategies, and more.
You could think of this as a Salesforce community meet-up but more targeted, connecting you to professionals making the same decisions and facing the same challenges – walking in the same shoes as you.
Users are being rewarded with annual high-value incentives for engaging within the marketplace. Examples they shared include a five-night stay at a property at a top Napa Valley winery, with two first class tickets, or box seats to a Green Bay Packers game at Lambeau field, or a $5k personal shopper experience at Saks Fifth Avenue in NYC.
You receive points by asking questions (or responding) to the community, proactively adding value by sharing your experiences and best practices.
Get Started Today
The InVisory team acted on the feedback they heard to get their marketplace provide immense value to the Salesforce ecosystem. The result is an objective platform (scoring apps and service vendors in a non-biased way) that provides personalized guidance according to your organization and tech stack. It also connects you with other professionals walking in the same shoes.
To start proactively connecting buyers with the right vendors, InVisory are supporting ten vendors to drive awareness about the value of their solutions for key Salesforce use cases.
We’ve had a tour of the marketplace… Now it’s your turn. Reach out to the team to learn more about their subscriptions at InVisory.co and sign up for free access to their marketplace today.