Einstein Voice Assistant Will Be Retired – Why?

Share this article...

Seen as the next frontier in CRM, Einstein Voice Assistant was designed to bring “the power of voice to millions of Salesforce users”. This was an exciting concept, Amazon had Alexa, Apple had Siri, and Salesforce were joining in with Einstein Voice.

So, why do Salesforce plan to retire it? What if you’re using Einstein Voice Assistant? And what’s next for conversational CRM user experience? Here’s what I found out when I did a little digging.

Note: Please acknowledge the Safe Harbor agreement. If you are unfamiliar with Salesforce’s Safe Harbor, you can find the information at the bottom of this post.

What is Einstein Voice Assistant?

Seen as the next frontier in CRM, Einstein Voice was designed to bring “the power of voice to millions of Salesforce users”.

“Einstein Voice Assistant will transform the way people work, allowing them to get personalized daily briefings and make conversational updates to Salesforce via the Salesforce Mobile App or smart speaker of their choice.”

Source: Say Hello to Einstein Voice: Salesforce Ushers in New Era of Conversational CRM

Source: Salesforce

Salesforce has been promoting Einstein Voice Assistant since, which made sense; as voice technology became ever more sophisticated and the norm in our personal lives, it was easy to visualise how this technology would be transferable to our work.

Einstein Voice Assistant supported updating Salesforce conversationally, as well as daily briefings and accessing data via voice commands i.e. drilling into dashboard data.

Why is Einstein Voice Being Retired?

When the retirement was first announced little was known about exactly why Salesforce was removing this feature. However, we now know that the team working on Einstein Voice have moved on to development of the Salesforce Anywhere App. The premise of Einstein Voice was to enable users to do more on the run; recent changes to the way we work have meant that focus has changed to collaboration tools, ensuring users can stay productive and in touch from anywhere. Salesforce Anywhere adds chat and video capabilities directly within Salesforce. For more information checkout TrailheaDX 2020 Round-Up: Announcements, Session Summaries and More!

Source: Introducing Collaboration and Chat Embedded into Salesforce with the Salesforce Anywhere App

What if You’re Using Einstein Voice Assistant?

If Einstein Voice Assistant is enabled in your org you’ll be able to continue using it until July 10th 2020, at which point Salesforce will remove access to this feature.

What’s Next for Einstein Voice?

Whilst the retirement of Einstein Voice Assistant has come as a bit of a surprise, we are right around the corner from the Summer ‘20 release – so keep up to date with all the exciting new features coming soon!

Safe Harbor

“Safe harbor” – if you’ve ever seen or heard a Salesforce presentation you’ll be super familiar with this phrase. In fact, it’s used so often, it’s become a source of amusement.

What is safe harbor, and why is it so important?

Safe harbor, also known as a forward-looking statement is a prediction or projection of a company’s future performance, including finances, operations or product development. Predictions made under a forward-looking statement are just that, predictions, and are not guaranteed.

Salesforce uses a forward looking statement to develop and promote features that may never be fully released. While this is rare, it does happen, as in the case of Einstein Voice Assistant which is being retired in July 2020.

2 thoughts on “Einstein Voice Assistant Will Be Retired – Why?

  1. This is a little surprising and a bit short sighted for mind. While there is an immediate need to address the new normal of remote work, there is lots of value in being able to get quick bites of information using your voice similar to Alexa and Siri. I hope that this feature is rolled into the Salesforce mobile app where it would have a nature fit for mind. “Hey Chatty”, tell me how many open deals I have left this quarter. (Yes, Chatty) https://www.salesforce.com/blog/2016/09/get-to-know-the-salesforce-mascots.html.

  2. Andrew Schneider


    Not surprised, this was a free product and seemed like an idea that was cooler in theory than in practice. A typing natural language report builder or a Einstein chat bot for the “Tell me how many” would work just as effective. The concept that a room full of people are shouting their questions into the ether was never a reality. Like what rep is in their car and is just like, “Hey, I wonder how many Opportunities I have in Qualifying stage over $100k.”

Add Comment