Dreamforce – the biggest date in the Salesforce calendar – happened last week, and it was a blast! The streets of San Francisco were been taken over by Trailblazers navigating this year’s packed schedule, with Agentforce heavily on the agenda.
A picture paints a thousand words, so to give you a glimpse of the Dreamforce experience, we’ve compiled a series of captivating pictures that capture the true spectacle of Salesforce’s biggest event. Let’s take a look at what happened at Dreamforce 2025…
Day 1
Inside Dreamforce
Badge pickup? Check. Wandering around Dreamforce Park? Check. Robots? Check.
We explored all Dreamforce has to offer, getting our bearings and checking out the scenery!
The Main Keynote
Kicking off with the preshow, we were entranced by the songs of Hawai’i, setting the mood for the upcoming announcements. Also, the first ever community Golden Hoodie was given out – congratulations to Quratulain Tariq.
The keynote itself began with the soothing voice of Matthew McConaughey introducing the “Agentic Enterprise”. This nicely led to the start of the keynote, hosted by none other than Salesforce CEO and Chair, Marc Benioff.
Agentforce has come leaps and bounds since it was introduced at Dreamforce 2024, and there were plenty of demos throughout the keynote showing what the next steps for Salesforce’s flagship AI tool really look like.
The SF Ben Hub
We’ve had tonnes of attendees through the doors of The SF Ben Hub, and the conversations were extremely insightful. It was the perfect spot for all attendees, with expert panels, networking, and time to hang out with the SF Ben Team.
Plus for the first year, we did a daily newspaper at Dreamforce! Edition 1 featured the Winter ‘26 release, insights from the 10K Salesforce Talent Ecosystem Report, and much more exclusive content.
Party Time
There’s plenty of opportunity to “let your hair down” alongside all the learning at Dreamforce.
This year’s go-to party happened on night one: FutureShock 2.0 (we promise we’re not biased). But with DJ SF Ben on the decks, there was no doubt it was going to be a smash hit.
Dreamforce, the biggest date in the Salesforce calendar, is well underway. Once again, Trailblazers have come together in San Francisco to learn, network, and have a whole host of fun!
Whether you’re on the ground and curious about what others have been up to or want to live vicariously through those attending, here’s what happened on the second day of Dreamforce 2025.
Day 2
SF Ben Breakfast Blend
We started Day 2 with a breakfast session, in collaboration with Heroku. With lots of coffee, pastries, and a great panel, it was the perfect way to start the day.
Sessions, Sessions, and More Sessions!
The team divided and conquered, attending a whole host of sessions around Dreamforce.
Christine Marshall hosted a session at Dreamforce, Sasha Semjonova held a panel of prominent members in the community at The SF Ben Hub, and Ben McCarthy spoke with industry experts from Certinia and Siemens.
Dreamfest (And Pre-Dreamfest)
After a long day, we headed over to Victory Hall for the SF Ben Sunset Social. Drinks were flowing, alongside the conversations – plus, we got some pretty cool branded sunglasses.
What better way to wrap up Day 2 of Dreamforce than with Benson Boone and Metallica tearing up the stage? Two generations of artists, one unforgettable night – and yes, Metallica played Nothing Else Matters.
Day 3
SF Ben Breakfast Blend (Part 2)
Another day, another breakfast! Peter Chittum chaired the day’s panel, chatting to experts from Copado alongside refreshments ahead of the final day of learning.
Making the Most of Dreamforce
The last day of Dreamforce is always a little quieter, with many attendees returning home, but the SF Ben Team made the most of the event. We wandered around the campground, caught up with familiar faces, and watched more sessions.
Alcatraz Trip
After 10 visits to San Francisco, Ben still hadn’t been to Alcatraz, so some of the team took the opportunity to visit this iconic location. It was a lovely way to mark the end of the trip.
The Final Celebration
The SF Ben Team celebrated another great Dreamforce with a delicious meal. This year has been our busiest yet, with more events and team members on the ground in San Fran than ever before. We can’t wait for Dreamforce 2026 (but first, sleep)!
Final Thoughts
Dreamforce 2025 was undoubtedly our best yet! The sessions were insightful, the events were fun, the networking was incomparable, and the conference left a lasting impression on all attendees.
If you wan to learn more about Dreamforce, read our articles below. See you next year!
- LIVE at Dreamforce ’25: Agentforce Vibes
- Salesforce Unveils ‘Agentforce 360’ at Dreamforce ’25
- 7 Unmissable Admin Announcements at Dreamforce ’25
- Complete Roundup of the Agentforce Keynote at Dreamforce ’25
- Top Data Cloud Updates from Dreamforce ’25
- Marc Benioff Addresses ‘Low Agentforce Adoption’ at Dreamforce ‘25
