Dreamforce ‘25 kicked off with its usual keynote spectacle, filled with all the lights and demos to set the tone for an action-packed week. This year, Matthew McConaughey set the tone, describing Agentforce as “the whisper” from a year ago turned to full-blown reality, before welcoming everyone to the “Agentic Enterprise”.
Then, Benioff took to the stage and did what he does best – blending his vision with all of Salesforce’s new product news. His overarching message is that agents are becoming more than just a side project, but the full future of the Salesforce platform. From new Agentforce experiences to fresh Data Cloud capabilities and an overhaul of pricing, here are seven of the biggest takeaways you need to know from the main keynote.
1. The Agentic Enterprise Is Here to Stay
As expected, the main theme of this year’s Dreamforce was agentic AI, specifically, Agentforce. Benioff positioned the “Agentic Enterprise” as becoming more than just a buzz term, but the next stage of Salesforce’s digital transformation, where employees collaborate with AI agents rather than competing with them.
He revisited Salesforce’s three classic pillars – trust, data, governance – explaining how they’re now prerequisites for reliable AI. Context, rather than prompts, is the ‘secret sauce’.
It’s clear that there’s keen focus on accountable and observable automation across every cloud, so generative AI is safe and reliable to use.
2. Agentforce 360 Connects the Whole Platform
The headline launch, Agentforce 360, brings together Sales, Marketing, Commerce, Slack, Tableau, and MuleSoft under one agentic layer. Like a connective tissue, every single app can call on the same models, the same context, and the same observability framework.
The system introduces agent-to-agent communication, model flexibility, and pre-built governance controls so that customers can choose their own LLMs without losing visibility.
Benioff also teased that they are more than 300 industry-ready agents, designed to plug directly into verticals like financial services, healthcare, and manufacturing.
3. Agentforce Vibes Lets You Describe and Create
After years of Flow Builders and page layouts, Agentforce Vibes is a genuine leap forward for builders.
This new feature lets you describe what you need in plain language. Patrick Stokes demonstrated this by creating a Dreamforce Command Center, prompting the feature to build a dashboard showing opportunities by region. Salesforce will then generate the app, the Flow, and the data connections automatically, and the platform creates and deploys the app within seconds.
For admins, this hints at faster prototyping and fewer clicks. For developers, it shows how metadata and context could turn natural language into product-grade automation.
4. Data 360 (FKA Data Cloud) Becomes the Brains
Agents need clean and reliable context, and that’s where Data 360 (Data Cloud) comes in, with Salesforce re-introducing it as the intelligence layer for the entire agentic platform.
It’s smarter with unstructured data, offers stronger governance and masking, and pipes context directly into Slack and Agentforce apps.
FedEx was used as a key example during the keynote, showing how they use Data 360 to reactivate customers and power Agentforce IT Service, automatically diagnosing incidents and deflecting tickets through pattern recognition.
5. Slack Is Becoming the Agentic Home
Slack featured quite heavily throughout the keynote, especially in demos showing how agents fit into day-to-day work.
Agents can now surface insights, approvals, and tasks directly inside Slack. Sellers get next-step prompts, service teams can see real-time customer context, and IT can trigger remediation flows without leaving any channels.
Microsoft Teams was also mentioned during the keynote as the company aims toward more openness with its product. While Slack may be central to the Agentforce experience, it’s also designed to work wherever people work, which includes Teams – despite it being a competitor product.
6. Customers Are Actively Using Agentic Products
Salesforce displayed plenty of demos during the keynote, highlighting how some of their large-scale customers are already using agentic AI to improve user experience:
- Williams-Sonoma’s “Olive” agent helps customers plan means, gift sets, and escalations in one seamless flow.
- Pandora’s “Gemma” agent merges shopping and service through Agentforce Voice, maintaining context from web to call.
- PepsiCo turns field technicians into sellers, guided by post-work prompts and Slack insights.
- Dell, using Agentforce Supply Chain, apparently cut supplier onboarding from about 60 days to 20.
The CRM giant has gone a long way to demonstrate that agentic AI can perform beyond prototypes and can actually move the needle for companies looking to eliminate manual friction.
7. Salesforce Goes All In On Pricing and Scale
To close out the keynote, pricing took the spotlight. Salesforce introduced a new Agentic Enterprise License Agreement that bundles unlimited Agentforce and Data 360 usage alongside action-based and flex-credit models for everyone else.
Benioff also dropped some adoption stats earlier in the keynote, claiming over 12,000 customers are experimenting with Agentforce, as well as mentioning the dedicated “Agentforce City”.
Final Thoughts
The keynote has set the tone for what’s shaping up to be a big week in San Francisco.
All eyes now turn to the Agentforce keynote, where Salesforce is expected to go deeper into the new features and real-world use cases.
