Dreamforce is nearly here, and Salesforce professionals of all stripes should be giving some serious thought as to how best to spend their time at the biggest ecosystem event of the year.
Let’s take a look at the best tracks for Salesforce Administrators, Developers, Architects, and more at this year’s Dreamforce, which is taking place October 14-16 at the Moscone Center in San Francisco.
Many of these sessions will require attendees to have the Salesforce Events Mobile App and headphones. They also require the use of Live Session Audio to hear audio and view captions.
All times listed are PDT.
Administrators
It might be both a blessing and a curse for the Salesforce Administrator when Dreamforce time comes around – as they are somewhat spoiled for choice when it comes to sessions.
Admins can choose from 133 sessions geared towards their role on the first day (October 14), with 176 the next day and 148 the day after.
With all this in mind, here are some that might be of particular interest this year.
Decluttering Your Org
Tuesday, October 14, 8:30-9:30AM, Marriott, Level B2, Salon 4-6.
This roundtable session will focus on technical debt and common signs of a messy org – along with how best to untangle them. Come along if you want to learn best practices for tidying things up a bit! The session is drop-in only.
Navigating Flow Errors as a New Administrator
Tuesday, October 14, 8:30-8:50 AM, Moscone West, L1 Forest, Admin Theater
Find out how new administrators can address flow errors and how to better prepare for any future errors. Learn how these tips can reduce flow downtime and user frustration. First-come first-seated.
Bring Slack and CRM Together with Salesforce Channels
Tuesday, October 14, 9:00-9:20 AM, Moscone West, L2, Room 2000
Earlier this year, Salesforce announced that Slack was being directly embedded into its CRM. This new functionality is called ‘Salesforce Channels’. At this session, see a demo and learn new ways for teams to work together more effectively.
Build Once, Use Everywhere: Reusable Flows in Salesforce
Tuesday, October 14, 9:00-9:20 AM PDT, Moscone West, L1 Forest, Admin Theater
Unlock the power of reusable flows and learn how to design modular, scalable automation components that save effort and improve reliability.
Fixing the 5 Most Challenging Salesforce Admin Tasks
Tuesday, October 14, 9:00-9:20 AM, Moscone West, L1 Forest, Redwood Theater
Overwhelmed? Learn the top five challenges Salesforce admins face, and discover practical solutions to reduce workload and maximize impact.
Get Started with Secure User Management for Admins
Wednesday, October 15, 8:00-9:30 AM, Marriott, Level B2, Salon 7
Find out how to protect your org properly with new user management features. Learn how to use user summaries and user access policies to boost security and ensure compliance. Laptops are provided for all attendees.
Build Connected Apps for Admins
Wednesday, October 15, 8:30-8:50 AM, Moscone West, L3, Codey Theater
Learn about how the newest MuleSoft for Flows helps admins build integrations without code.
Cybersecurity for Admins
Thursday, October 16, 9:30-9:50 AM, Moscone West, L1 Forest, Admin Theater
Learn Salesforce security fundamentals, spot common dangers, and apply best practices to protect your org. You don’t need a technical background – just a desire to boost your security skills.
Developers
Developers have 70 relevant sessions for Tuesday (October 14), 89 for Wednesday and 73 for Thursday. Here are some of our picks.
Build Future-Proof Apps with Apex Enterprise Patterns
Tuesday, October 14, 8:30- 8:50 AM, Moscone West, L1 Forest, Developer Theater
Learn how technical debt can be reduced with Apex Enterprise Patterns. This session includes live demos and real-world use cases for devs and architects.
Learn Critical Communication Skills for Developers
Tuesday, October 14, 8:30- 8:50 AM, Moscone West, L3, Astro Theater
Team members need communication skills, but developers aren’t always encouraged to build this skill set. Learn useful steps to build good communication habits.
Enable Agents with Custom Apex: AuraEnabled & Apex REST APIs
Tuesday, October 14, 2:30-2:50 PM, Moscone West, L1 Forest, Redwood Theater
Learn how to make AuraEnabled Apex and Apex REST APIs available as agent actions, which can be used by your agents, letting them leverage your custom Apex logic.
Create Apps and Code Faster with Enterprise Vibe Coding
Wednesday, October 15, 8:15-9:00 AM, Moscone West, L3, Room 3014
Join Salesforce product teams and dive into their new MCP-powered Dev Agent, featuring Code Analyzer and ApexGuru for better code. Learn how to create apps and code faster and better with AI.
Unlocking Data Cloud Clean Rooms: A Developer’s Guide
Wednesday, October 15, 10:00-10:20 AM, Moscone West, L1 Forest, Redwood Theater
Learn to use Data Cloud clean rooms to securely share data and gain insights – explore how to build powerful, privacy-first applications.
Future of Work – New Developer Experience
Wednesday, October 15, 12:30-12:50 PM, Moscone North, LL, Campground, Agentforce Pavilion
Find out how LLMs, vibe coding, and agentic DevSecOps are reshaping Salesforce dev, enabling AI pair programming, smart code, and autonomous security/deployment workflows, defining the future of work.
Extend Data Cloud Features with Your Own Code
Thursday, October 16, 10:30-10:50 AM, Moscone West, L2, Room 2000
Learn how to use a code extension to run custom Python code on Data Cloud data. Discover the end-to-end process from authoring to monitoring.
LWC Basics for Admins and Developers
Thursday, October 16, 1:30-1:50 PM, Moscone West, L3, Astro Theater
Learn how admins and developers can start with LWC, why it matters, and how to build practical components, from real-world experiences and tips.
Architects
Salesforce Architects are often some of the most prominent faces in the ecosystem, with a wealth of experience to share with the community.
Even so, architects can still benefit from hearing from their peers to truly master their craft.
Considerations for a Successful Agentic Enterprise
Tuesday, October 14, 8:15-9:15 AM, Moscone West, L2, Roundtable 1
This roundtable event will discuss how AI brings new challenges and opportunities. Join peers and experts to discuss common challenges, share best practices, and hear stories on the path to agentic AI success.
Prompting with Purpose: CX-First AI on Salesforce
Tuesday, October 14, 9:00-9:20 AM, Moscone West, L3, Codey Theater
Learn how to craft CX-aware prompts that reflect tone, intent, and journey stage, so Salesforce AI agents feel intuitive, not scripted.
Architecting Agentforce: The 5 Design Pillars to AI Success
Tuesday, October 14, 12:30-12:50 PM, Moscone West, L3, Astro Theater
Discover how architects can design secure, trusted, next-gen agentic AI and Agentforce solutions. You will walk away with five battle-tested design pillars you can apply after this session.
Architecting for AI: Best Practices to Keep Innovating
Tuesday, October 14, 4:30-4:50 PM, Moscone West, L2, Theater 17
Explore best practices for building a scalable solution that supports new AI innovations like Agentforce. Learn how the Signature Success Plan can help platforms stay reliable while moving fast.
10 Tips to Make Your Next Project Well-Architected
Wednesday, October 15, 8:30-9:15 AM, Moscone West, L1 Forest, Well-Architected
Want to stop second-guessing your Salesforce architecture? Discover Well-Architected best practices that turn uncertainty into confidence, with expert tips, demos, and live Q&A included. Salesforce Technical Architect Adam Olshansky is set to be at the session.
Unlock Agentforce’s Potential with Multi-Org Architecture
Wednesday, October 15, 9:30-10:15 AM, Metreon AMC, L3, Theatre 15
Agentforce needs a unified data view. Learn how one customer uses Data Cloud to unify fragmented data across several orgs to deliver insights that drive smarter, more reliable agents. This event has reserved seating.
From Chaos to Clarity: Simplifying Salesforce Diagrams
Wednesday, October 15, 1:30-2:15 PM, Moscone West, L1 Forest, Well-Architected
Messy diagrams can hold up projects. Learn a five-step method to scope, choose abstraction, and use visual grammar so your diagrams land with business and tech teams – with a live discussion and Q&A.
Data and AI Architecture Best Practices
Thursday, October 16, 8:30-9:30 AM, Marriott, Level B2, Salon 4-6
Explore and discuss best practices for implementing Data Cloud across several orgs and grounding agents with enterprise unstructured data using RAG.
How to Build a Roadmap When Everything Has Gone Wrong
Thursday, October 16, 8:30-9:15 AM, Moscone West, L1 Forest, Well-Architected
Technical debt getting a little too much to handle? Learn to create adaptive roadmaps using research and data, not guesswork. The session includes live discussion and Q&A.
Eliminate Data Quality, Governance, and AI Readiness Anxiety
Thursday, October 16, 3:30-3:50 PM, Moscone North, LL, Campground, Theater 3
Stop bad data from derailing projects. Find out what’s blocking your CRM, Data Cloud, and Agentforce success.
… And More!
There’s more to the Salesforce ecosystem than just those three roles, of course. Here are some more specialized or community-themed sessions for professionals of all stripes to get involved in.
Get Started with Agentforce for Employees
Tuesday, October 14, 8:00-9:30 AM, Marriott, Level B2, Salon 7
Get hands-on with Agentforce. Assign topics and actions that provide guidance, activate workflows, and surface knowledge to any employee. Laptops are provided for all attendees.
Get Started with Agentforce Sales Coaching
Tuesday, October 14, 8:00-9:00 AM PDT, Marriott, Level B2, Salon 8
Learn how to set up Agentforce to analyze sales pitches and prepare reps for conversations with role plays. Laptops are provided.
6 Principles That Help Drive Faster CRM Adoption
Tuesday, October 14, 8:30- 8:50 AM, Moscone West, L2, Theater 17
Learn six strategies to get teams up and running quickly with Salesforce and drive long-term success from your CRM investment.
LGBTQ+ Community Meetup
Tuesday, October 14, 8:30-9:15 AM, Moscone West, L3
Connect with fellow queer Trailblazers at this networking event through guided table topics, conversation, and community. First-come first-seated.
Women in Tech Community Meetup
Tuesday, October 14, 12:15-1:00 PM, Moscone West, L3, Community Networking
Connect with women in tech, share insights, learn from peers, and grow your network.
Modern Marketers: Leading Growth with AI and Data
Tuesday, October 14, 2:30-3:30 PM, Moscone West, L2, Roundtable 8
Marketers are using AI and unified data to drive decisions, personalization, and growth. At this roundtable, learn how leaders are transforming roles through intelligent orchestration.
Slack 101 for Salesforce Professionals
Thursday, October 16, 8:30- 9:30 AM, Moscone West, L2, Room 2010
Learn how Slack transforms business processes inside Salesforce and extends those processes across your entire tech stack. Get hands-on with Salesforce channels in both Salesforce and Slack. Bring your own laptop to participate.
Final Thoughts
Dreamforce has something for everyone – and, arguably, quite a lot for some (like admins)!
We look forward to exploring as many as we can when the Salesforce Ben team heads to San Francisco in October.
