When Salesforce announced Agentforce Coworker back in May, I remarked that it seemed like one of the only tools that the CRM giant had released in the last couple of years to receive a lot of initial approval. Marketed as “your new AI teammate […] inside every search bar”, Coworker is now able to instantly tap into your CRM data at any time to take action.
The investment looks like it’s paying off, too. Salesforce recently claimed that Agentforce Coworker usage has grown 21x in the space of three months, with new updates including Microsoft and Google Workspace integrations, as well as new pricing and new functionality on the horizon.
What Is Agentforce Coworker?
Agentforce Coworker is a tool under the Agentforce umbrella that allows users to connect to agents in all areas of your business – across platforms – to answer questions, take actions, and build custom agents that run natively in Slack, Teams, and mobile. It works across Salesforce, Slack, Teams, ChatGPT, or wherever else they work most day-to-day.
Marc Benioff, Salesforce’s CEO, wrote on X at the time that the tool was “your new AI teammate”, and that it “instantly taps into your CRM data, workflows, customer history, opportunities, and cases… then takes action in real-time.”
Agentforce Coworker effectively addresses two major pain points: toggling endlessly across multiple platforms and determining which agent to leverage as AI-driven enterprise teams continue to expand rapidly. There are three interaction modes in Agentforce Coworker: Find, Catch Up, and Plan and Act. Each has its own unique use cases.
Setup is relatively simple with Salesforce Go, and requires Data 360 to be enabled in your org first. Administrators can then choose whether or not to enable different data sources as required.
Coworker seemed like a very natural next step in Salesforce’s AI innovation, especially as Salesforce Co-Founder Parker Harris had recently spoken about a future where users didn’t need to log into Salesforce anymore. But as a very young tool, it would naturally take some time before any value was realized – now, Salesforce claims that we’re beginning to see just that.
Coworker Usage Grows 21x in 3 Months
Salesforce has been facing a consistent uphill battle to try and prove that its AI tools and products have viable use cases and are worth what it’s asking its customers to pay for them, but it appears that Coworker is becoming a firm favorite.
According to the company, usage of Agentforce Coworker soared by 21x in just three months, with over 185,000 users using the tool. This includes customers like The Adecco Group, Fulton Bank, and BACA Systems.
“The next era of enterprise AI isn’t about giving users more agents to manage,” said James Nakashima, SVP of Product Management at Salesforce. “It’s about giving them one Coworker that brings the right agents together to get work done.
“What makes this powerful for Salesforce customers is that Coworker starts with their business context, works within the security and permissions they already trust, and can be up and running in minutes.”
Not only that, but Salesforce has also announced new updates to Coworker, including a Microsoft integration that allows users to use Coworker through Teams, a Google Workspace integration that allows the tool to pull customer data from emails, calendars, and files, Conversation History, and new skills. From December, scheduled tasks will be able to handle recurring work.
It’s worth a note of skepticism here, though. While Coworker was announced back in May, it was declared generally available in August. That’s three months ago. So, something growing 21x in three months isn’t really that impressive a metric, when it’s three months old.
The growth of a product can be an important measure of its success – in fact, this is how Marc Benioff defended Agentforce adoption figures at Dreamforce ‘25 – but the absolute numbers would be more helpful in determining how successful Agentforce Coworker really is, at this stage.
What About Pricing?
Salesforce has confirmed that Agentforce Coworker has a new pricing option of $50 per user per month. According to Salesforce’s website, this is alongside access to Coworker with usage-based models, including Flex Credits, Einstein Requests, or Data Services Credits.
Each of Salesforce’s new tiers – Core, Advanced, and Max – also includes access to Agentforce Coworker. In the Max tier, this access is unmetered.
From this month, a free trial of Coworker will be available for Flex Credits customers.
Final Thoughts: Is This Salesforce’s Next Big Bet?
Agentforce Coworker doesn’t force Salesforce customers to stay on Salesforce rather than using something like Slack, Claude, or a competitor. It connects the most important places where people work, meaning that yes, the tool itself is Salesforce-owned and on the Salesforce platform, but the connection encourages its use.
Evidently, customers are liking the experience. As the number of Agentforce customers continues to rise and more customers renew to the new tiers, this will likely impact Coworker’s metrics. Some of the numbers will likely be inflated by big enterprise companies adding many users. However, it remains a tool that was respected early on and seems to be as well now, making it an ideal contender for Salesforce’s next big bet.
It is possible that Salesforce will use the next year to tighten its AI portfolio, evaluating where Coworker, SIforce, Data 360, Claudeforce, and more sit alongside and complement each other. Coworker will definitely be a key part of that.
