Salesforce has renamed AIforce, its new agentic integration layer, to SIforce, according to the company’s CEO, Marc Benioff. The rename leans into the growing popularity of what is being called ‘super intelligence’ – the next generation of artificial intelligence.
AIforce, formally announced at last month’s Dreamforce conference, was previously named Headless 360, which was unveiled at this year’s TrailblazerDX. This marks the third name change for this feature in just over six months.
‘The Era of Super Intelligence Is Here’
Marc Benioff took to X today to share this update, offering only: “The era of Super Intelligence is here. AIForce is officially SIForce.”
At the time of writing, there does not appear to be any official announcement from Salesforce, and it is unclear as to whether this will mean the agentic layer itself undergoes any additional changes beyond the rename.
SF Ben has reached out to Salesforce for comment.
The Intensifying Renaming Problem
Salesforce has become synonymous with regularly renaming its products and offerings, to the point where it was addressed at this year’s True to the Core session at Dreamforce, with Patrick Stokes, the President of Applications and Marketing at Salesforce, admitting that it “drives us nuts too.”
Salesforce’s own community also built renameforce.com to help others keep up to date with the growing number of renames and rebrands.
SIforce marks the third name of what was originally called Headless 360, announced only in April this year. At Dreamforce, it became AIforce. Now, it appears to be SIforce, although it is unclear how long this name will stick.
Tim Combridge, a Technical Writer here at SF Ben, jokingly wrote just last week that this name change could happen.
“So… does this mean Salesforce’s next big name change will be from AIforce to SIforce?” he asked on LinkedIn. Turns out the answer is yes.
What Is Super Intelligence?
This particular name change gives a nod to the rising topic of super intelligence, the next, more advanced stage of artificial intelligence. It is AI that exceeds human cognition in nearly all fields, something the industry generally agrees no system has achieved.
Over the past month, some AI vendors have started publicly saying it’s improving faster than they can safely control, and that has pushed super intelligence (also referred to as superintelligence) from abstract speculation into mainstream business and political news.
Last week, US President Donald Trump issued an executive order, “Inaugurating The Era of Super Intelligence,” establishing a policy across the executive branch to replace artificial intelligence and AI with “Super Intelligence” and “SI.” The administration argued that “artificial” implies something fake.
The administration also secured a voluntary industry safety accord and created an intelligence-led Super Intelligence Force, and explained that federal contractors, grant applicants, and companies filing regulatory comments should expect agency forms and correspondence to adopt the new wording.
This move by Marc Benioff and Salesforce to lean into this wording arguably ties into the image of a company that is increasingly embedded in government, defense, and national security contracts, and is a new politically influenced era.
Final Thoughts
Although the number of renames from Salesforce is now to be expected, it does still prompt more questions than it answers for the future of the CRM giant.
Is this just another marketing move, or is it something more? Let us know what you think in the comments below.
