Salesforce Careers and Hiring Guide – Key Findings 2022/2023

By Zoë Morris

The latest Mason Frank Careers and Hiring Guide is now out. As always, it’s crammed with all the insights you need to excel in your career as a Salesforce professional, as well as all the latest hiring trends data hiring managers need to attract and retain the best Salesforce talent.

This tenth edition is based on over 150,000 data points, including self-reported survey information from over 1,000 Salesforce professionals worldwide. This is the largest independent Salesforce report in the world, including data and information on key topics such as certifications, learning and development, diversity, perks and benefits, and much more.

The boosted acceleration in digital transformation we’ve seen following the pandemic, as well as the widespread shift in employment resulting from the “Great Resignation”, have made the Salesforce hiring market even fiercer than before.

As the world continues to adjust to the new needs of this decade, it’s more vital than ever for organizations to maintain their competitive edge in hiring and keeping their Salesforce talent. It’s also essential for professionals to equip themselves with the knowledge and skills to stand out in the job market.

I hope that, through the following key findings and information available in our Careers and Hiring Guide, we can help you make informed decisions to face the exciting future of the Salesforce industry.

A Hybrid- and Remote-First Community

The words “hybrid” and “remote” are on everybody’s lips at the moment, as the world of work continues to evolve in favor of more flexible work arrangements. Remote work – in all its forms – has become the norm, rather than the exception.

  • Unsurprisingly, only 11% of respondents said they were happy to work in the office full time.
  • Almost half (48%) of respondents told us they’d prefer working fully remote, with a further 39% saying they’d prefer a more hybrid work arrangement.
  • Home working ranked as the top perk employees look for in a new role – with 44% of respondents saying this perk would entice them to move to a different employer.

It’s clear that – now more than ever – workplaces that are still hesitant to offer more flexible solutions risk losing their competitiveness in the hiring market or failing to both attract and retain talent in such a competitive industry.

Earning Potential and Salary Increases

In the last year, 85% of Salesforce professionals received a salary increase from their current employer. That’s great news – especially considering that just 66% of respondents in last year’s report had mentioned receiving a pay increase since the start of the COVID-19 pandemic.

In our report, we’ve investigated a little bit deeper into what can impact your earning potential. We found that most respondents (93%) ranked experience with Salesforce as the top salary booster, closely followed by exposure to large projects (84%), and earning Salesforce certifications (81%).

Evidently, hands-on experience is vital for those candidates looking to increase their value in the hiring market. However, don’t underestimate certifications – 67% of those holding a Salesforce certification say their salary has increased since getting certified, with the following certifications listed among the top three most likely to increase a candidate’s earning potential:

  • Salesforce Certified Technical Architect: 34%
  • Salesforce Certified Architect: 26%
  • Salesforce Certified Platform Developer I: 25%

Diversity, Equity, and Inclusion in the Salesforce Ecosystem

In this year’s Careers and Hiring Guide, we’ve dissected the topic of diversity, equity, and inclusion (DEI) to analyze its state within the Salesforce ecosystem. The good news is that 79% of the professionals surveyed believe people of all cultures and backgrounds are respected and valued in their organization, with almost three-quarters (72%) of professionals saying their employer champions equal rights.

However, there still seem to be certain gaps the industry needs to tackle as soon as possible. When we talk about gender equality, for example, just over a half of respondents (53%) believe their employer pays men and women equally. And 13% of women believe the men in their workplace are paid more than women, despite being of equal skill and experience.

While progress is always good news, it’s clear that there is still work to be done to address equality gaps in the Salesforce ecosystem.

Employee Satisfaction and Work-Life Balance

The pandemic has shifted priorities for most people and brought the spotlight on the importance of a healthy work-life balance, leading many people to leave their jobs in search of a new one that better fits their lifestyle and ideals.

We’ve seen those employers looking to hire or maintain their very best talent go out of their way to make sure their employees are happy and supported in their roles, and beyond. According to our findings, this pursuit for job satisfaction seems to be working.

It’s great to see professionals in roles that give them greater satisfaction, and that employers are meeting their team’s expectations in most areas, demonstrating an improvement when compared to our results from last year.

AreaThis year's reportLast year's report
Working hours74%71%
Work-life balance71%66%
Company culture69%69%
Career progression65%62%
Training and development61%54%
Overall job satisfaction75%73%

Get Your Copy

This report provides a snapshot of the Salesforce ecosystem, featuring plenty of career advice from leading MVPs in the community – practical advice from ecosystem experts and others who live and breathe Salesforce, including senior figures at Salesforce.

It’s full of the information you need to make sure you’re equipped with the right information to be at the forefront of the hiring market – as a Salesforce candidate, customer, partner, and ISV.

Formerly known as the Mason Salesforce Frank Salary Survey, the report includes a salary breakdown as well, enabling you to benchmark your salaries against what’s available in the ecosystem.

The Mason Frank Careers and Hiring Guide: 2022-2023 is now available to download for free.

The Author

Zoë Morris

Zoë Morris is President of Salesforce staffing firm Mason Frank International, having played a vital role in building its global, award-winning status.

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