Salesforce Administrator Job Description

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Hiring the right Salesforce Administrator can be challenging. Administrators are the lifeblood of your Salesforce instance and, along with managing the day to day of your system, they can have a big influence in optimizing business processes, increasing user adoption and defining the product roadmap. With this in mind, not only do they need technical skills but also the interpersonal skills to liaise with stakeholders and identify improvements.

When hiring a Salesforce Admin, technical complexity, team size, budget and responsibilities can all be factors in deciding whether to hire a Junior, Mid-Level or Senior Salesforce Administrator.

“Salesforce”

To help your search for the perfect candidate, we put together a sample job descriptions for Salesforce Administrators, including an overview of the responsibilities, required qualifications, and desirable abilities. It also includes a list of common job benefits Salesforce candidates seek, salary expectations, and suggested interview process.

Feel free to take this template and make it your own!

Verified by:

Amanda Beard-Neilson

Salesforce MVP & Director, ABN Pro Ltd.

John Knight

Partner & CEO, Cloud Trailz.

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Junior Salesforce Administrator

Junior/Entry Level Salesforce Admins will have 0-2 years of Salesforce experience and be comfortable doing basic Salesforce administration tasks such as user management, configuration and building reports and dashboards.

Thanks for your interest in [your company name], we are pleased to share that we have the following role available.

Role

Junior/Entry Level Salesforce Administrator

Basis

Full Time

Type

Salary:

Permanent

$60,000 – $80,000 / £25,000-£40,000 depending on experience

A note about Salesforce salaries: the average salary for a Junior Administrator varies enormously depending on the source you use. For example, according to the Mason Frank salary survey, the average salary for a Junior Administrator is $97,350 in the US and £38,150 in the UK. The salary bandings indicated in this job description are based on our real world experience and verified by members of the Salesforce community. One single figure without context can be misleading – there will be a significant difference in the salaries based on certain factors. Our salary guides aim to explain the influencing factors behind the numbers, such as experience, location, certifications, and others.

About us:

Insert a paragraph about your organisation – just like you would write on the ‘what we do’ section of your website. You should also include who your customers are, and a small pitch on your vision.

About the role:

As Junior Salesforce Administrator, you’ll play a vital role at [your company name]. We are looking for a proactive individual that can help us continually improve and enhance our Salesforce platform, gathering requirements and feedback and designing best practice solutions. Our Salesforce user experience is of great importance to us, therefore the Junior Salesforce Administrator should enjoy all aspects of user management including support tickets, training, and designing solutions with user satisfaction a priority.

We are looking for someone with a strong understanding of the Salesforce platform and a desire to keep learning. The Junior Salesforce Administrator should be comfortable liaising with users and enjoy learning new business processes in order to translate them into technical solutions.

Enter any information about the team/manager/support available. For example: “The Junior Salesforce Administrator will work alongside two other Admins, reporting to the Senior Salesforce Administrator. There will be the opportunity to shadow more experienced members of the team as you work towards Salesforce certifications.”

Responsibilities

This is a varied business facing role, with the following responsibilities:

  • All aspects of user and license management including new user setup/deactivation, roles, profiles, permissions, public groups
  • User support tickets
  • Identify and gather requirements from users and stakeholders
  • Salesforce configuration changes, including (but not limited to): Workflow, Process Builder, fields, page layouts, record types, custom settings, dashboards and reports
  • Monitor user adoption
  • User training and creating training materials

Qualifications and Background

Required:
  • Salesforce product knowledge and [X months]* hands-on administration experience with [Sales Cloud or your Salesforce product]
  • Trailhead Badges/Super Badges

*The exact amount of required hands on experience should be relative to the complexity of the configuration and support available to the Junior Admin.

Desirable:
  • Certified Salesforce Administrator**
  • Bachelor’s/Postgraduate degree, or professional qualification

**Certification may not be required if the Junior Admin will be supporting a team or shadowing a Senior Admin. Certification is of greater significance for a solo Admin with little support or for more complex org configuration.

Knowledge, Skills, and Abilities

Required:
  • A proactive attitude to platform enhancements
  • A desire to implement best practice solutions
  • Available and responsive to questions
  • Excellent relationship-building skills and ability to liaise with stakeholders at all levels
  • Gathering requirements and proposing technical solutions
  • Training users and creating training materials
  • Understanding of Salesforce sharing and security (roles, profiles, permissions, OWD, sharing rules)
  • Experience implementing Salesforce configuration changes including (but not limited to): Workflow, Process Builder, fields, page layouts, record types, custom settings, dashboards and reports
Desirable:
  • Demonstrates enthusiasm towards continued personal/professional development
  • Active in the Salesforce community

What You'll Get

Don’t forget to include which benefits you can offer prospective employees. Of course, this will be different from one organization to the next, even by role.

Have a good think about what you have to offer and what benefits potential applicants will be interested in.

The role of Salesforce Administrator is a diverse one, requiring a broad mix of technical and soft skills. Applicants for this role may be quite different to your sales team or even your traditional IT team. Whilst there are a number of graduate and entry level Administrators, many Salesforce Admins, even junior ones, are aged between 25-54. Add to this that roughly 50% of Admins are women, and you start to realise that your traditional offerings of pool tables and beer fridges may not be enough to make your company stand out in what is already a competitive landscape, with a deficit of experienced Salesforce professionals.

The Salesforce ecosystem is very diverse, with a focus on wellbeing. A company that can demonstrate how they are improving diversity or employee wellbeing with benefits such as working from home and flexible working will be very appealing. There is also a strong desire to do good and give back within the Salesforce community and so charity or volunteering days will be appreciated.

The Salesforce platform is constantly evolving and therefore the role of a Salesforce Administrator is a significantly challenging one. A company employing a Junior or Entry Level Admin should be willing to offer training or financial support relevant to the role, such as paying for Salesforce certifications or project management/business analysis training.

Examples of benefits include:

  • Competitive salary – reviewed annually
  • Bonus
  • Company laptop
  • Health and medical insurance
  • Homeworking
  • Retirement savings plan/401(k) Match/pension contributions
  • Dental plan
  • Casual dress policy
  • Life insurance
  • Training and development opportunities
  • Flexible working hours
  • Certification exam vouchers
  • Charity/volunteer days

Final tip – don’t try and sell statutory employee benefits as perks!

Here’s an example of what you could write:

At [your company name] you can expect to join a warm and welcoming team in a business that wants you to succeed. Employee satisfaction is of paramount importance to us and we show this through a wide range of benefits including working from home, flexible working hours, [X] days holiday per annum, [enter other key benefits]. We know how important the role of Salesforce Administrator is to our business and are committed to supporting your personal and professional development. We’ll do this by paying for [X] Salesforce certifications per year and reimbursing study costs upto [X]. In addition, we are supportive of you attending both Salesforce and Salesforce Community events, meaning you can attend during working hours and can be reimbursed upto [X] for costs associated with attending i.e. ticket cost.

Summary

Include a summary of your organisation to wrap up the job description. Here you should also mention the ‘softer’ benefits of working for your organisation that appeal to a candidate’s aspirations, such as growth potential, colleagues, company culture and more. Your aim is to ‘re-sell’ the role after going through all the bullet-pointed roles and responsibilities – here is your chance to add a touch of colour!

Mid-level Salesforce Administrator

For the purposes of this template job description, a Mid-level Salesforce Administrator is anyone that is not a Senior Administrator and has at least 1-5 years of Salesforce Administrator experience.

Mid-level Salesforce Administrators will have additional years of technical experience, but beyond this, will also have a strategic focus with proven ability to analyze, design and optimize processes utilising the Salesforce platform, increasing user adoption and driving best practice.

Thanks for your interest in [your company name], we are pleased to share that we have the following role available.

Role

Mid-level Salesforce Administrator

Basis

Full Time

Type

Salary:

Permanent

$75,000 – $100,000 / £35,000-£55,000, depending on experience

A note about Salesforce salaries: the average salary for a Senior Administrator varies enormously depending on the source you use. The salary bandings indicated in this job description are based on our real world experience and verified by members of the Salesforce community. One single figure without context can be misleading – there will be a significant difference in the salaries based on certain factors. Our salary guides aim to explain the influencing factors behind the numbers, such as experience, location, certifications, and others.

About us:

Insert a paragraph about your organisation – just like you would write on the ‘what we do’ section of your website. You should also include who your customers are, and a small pitch on your vision.

About the role:

As Mid-level Salesforce Administrator, you’ll play a vital role at [your company name]. We are looking for a proactive individual that can help us continually improve and enhance our Salesforce platform, gathering requirements and feedback, designing scalable best practice solutions, and managing the product road map. Our Salesforce user experience is of great importance to us, therefore the Salesforce Administrator should enjoy all aspects of user management including support tickets, training, and designing solutions with user satisfaction a priority.

We are looking for someone with a good understanding of the Salesforce platform, who can understand both our current setup and our business objectives, in order to quickly identify areas of improvement. The Salesforce Administrator should be comfortable with change management and governance, as well as communicating, prioritising and managing all aspects of a Salesforce project. The ideal candidate will be happy liaising with stakeholders at all levels, with the ability to translate technical information into layman’s terms, clearly explaining design options and their potential impact.

Enter any information about additional management responsibilities such as team management or the reporting hierarchy. For example: “The Mid-level Salesforce Administrator will be the sole administrator and will report directly to the VP of Sales.”

Responsibilities

This is a varied business facing role, with the following responsibilities:

  • All aspects of user and license management including new user setup/deactivation, roles, profiles, permissions, public groups, OWD, sharing rules
  • Salesforce configuration changes, including (but not limited to): Workflow, Process Builder, Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards and reports
  • Sandbox environment management
  • Identify and gather requirements, translating into best practice, scalable solutions with a focus on exceptional user experience
  • Identify unused or underutilised platform features
  • Create a platform roadmap and define priorities, liaising with stakeholders
  • Own the communication of any platform changes to end users and stakeholders
  • Data management to improve Salesforce data quality, implementing rules and automation as needed
  • Proactive system maintenance including Security Reviews, Release Updates, Health Check, and Optimizer
  • User support tickets
  • Monitor and improve user adoption
  • New user and ongoing user training
  • Technical documentation
  • Working with integrated applications including [enter your additional applications e.g. DocuSign, Conga, Survey Gizmo, Mailchimp etc]

Qualifications and Background

Required:
  • Strong Salesforce product knowledge and at least 2+ years’ of Salesforce Administration hands-on experience with [Sales Cloud or your Salesforce product]
  • Trailhead Badges/Super Badges
  • Certified Salesforce Administrator
Desirable:
  • Additional Salesforce certifications e.g. Advanced Administrator, Platform App Builder
  • Bachelor’s/Postgraduate degree, or professional qualification

Knowledge, Skills, and Abilities

Required:
  • A proactive attitude to platform enhancements
  • Designing scalable, best practice solutions
  • Excellent relationship-building skills
  • Ability to liaise with stakeholders at all levels
  • Translating requirements into technical solutions
  • Experience in change management and governance
  • Training end users and key stakeholders
  • Technical documentation
  • Available and responsive to questions
  • Experience implementing Salesforce configuration changes, including (but not limited to): Workflow, Process Builder, Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards and reports
Desirable:
  • Demonstrates continued personal/professional development
  • Active in the Salesforce community

What You'll Get

Don’t forget to include which benefits you can offer prospective employees. Of course, this will be different from one organization to the next, even by role.

Have a good think about what you have to offer and what benefits potential applicants will be interested in.

The role of Salesforce Administrator is a diverse one, requiring a broad mix of technical and soft skills. Applicants for this role may be quite different to your sales team or even your traditional IT team. Whilst there are a number of graduate and entry level Administrators, many Salesforce Admins, even junior ones, are aged between 25-54. Add to this that roughly 50% of Admins are women, and you start to realise that your traditional offerings of pool tables and beer fridges may not be enough to make your company stand out in what is already a competitive landscape, with a deficit of experienced Salesforce professionals.

The Salesforce ecosystem is very diverse, with a focus on wellbeing. A company that can demonstrate how they are improving diversity or employee wellbeing with benefits such as working from home and flexible working will be very appealing. There is also a strong desire to do good and give back within the Salesforce community and so charity or volunteering days will be appreciated.

The Salesforce platform is constantly evolving and therefore the role of a Salesforce Administrator is a significantly challenging one. A company employing a Junior or Entry Level Admin should be willing to offer training or financial support relevant to the role, such as paying for Salesforce certifications or project management/business analysis training.

Examples of benefits include:

  • Competitive salary – reviewed annually
  • Bonus
  • Company laptop
  • Health and medical insurance
  • Homeworking
  • Retirement savings plan/401(k) Match/pension contributions
  • Dental plan
  • Casual dress policy
  • Life insurance
  • Training and development opportunities
  • Flexible working hours
  • Certification exam vouchers
  • Charity/volunteer days

Final tip – don’t try and sell statutory employee benefits as perks!

At [your company name] you can expect to join a warm and welcoming team in a business that wants you to succeed. Employee satisfaction is of paramount importance to us and we show this through a wide range of benefits including working from home, flexible working hours, [X] days holiday per annum, [enter other key benefits]. We know how important the role of Salesforce Administrator is to our business and are committed to supporting your personal and professional development. We’ll do this by paying for [X] Salesforce certifications per year and reimbursing study costs upto [X]. In addition, we are supportive of you attending both Salesforce and Salesforce Community events, meaning you can attend during working hours and can be reimbursed upto [X] for costs associated with attending i.e. ticket cost.

Summary

Include a summary of your organisation to wrap up the job description. Here you should also mention the ‘softer’ benefits of working for your organisation that appeal to a candidate’s aspirations, such as growth potential, colleagues, company culture and more. Your aim is to ‘re-sell’ the role after going through all the bullet-pointed roles and responsibilities – here is your chance to add a touch of colour!

Senior Salesforce Administrator

For the purposes of this template job description, a Senior Salesforce Administrator is anyone that is not a Junior/Mid-level Administrator and has at least 5+ years of Salesforce Administrator experience.

Senior Salesforce Administrators will have additional years of technical experience, but beyond this, will also have a strategic focus with proven ability to analyze, design and optimize processes utilising the Salesforce platform, increasing user adoption and driving best practice.

Thanks for your interest in [your company name], we are pleased to share that we have the following role available.

Role

Senior Salesforce Administrator

Basis

Full Time

Type

Salary:

Permanent

$90,000 – $120,000 / £50,000-£70,000, depending on experience

A note about Salesforce salaries: the average salary for a Senior Administrator varies enormously depending on the source you use. For example, according to the Mason Frank salary survey, the average salary for a Senior Administrator is $122,350 in the US and £52,900 in the UK. The salary bandings indicated in this job description are based on our real world experience and verified by members of the Salesforce community. One single figure without context can be misleading – there will be a significant difference in the salaries based on certain factors. Our salary guides aim to explain the influencing factors behind the numbers, such as experience, location, certifications, and others.

About us:

Insert a paragraph about your organisation – just like you would write on the ‘what we do’ section of your website. You should also include who your customers are, and a small pitch on your vision.

About the role:

As Senior Salesforce Administrator, you’ll play a vital role at [your company name]. We are looking for a proactive individual that can help us continually improve and enhance our Salesforce platform, gathering requirements and feedback, designing scalable best practice solutions, and managing the product road map. Our Salesforce user experience is of great importance to us, therefore the Senior Salesforce Administrator should enjoy all aspects of user management including support tickets, training, and designing solutions with user satisfaction a priority.

We are looking for someone with a deep understanding of the Salesforce platform, who can understand both our current setup and our business objectives, in order to quickly identify areas of improvement. The Senior Salesforce Administrator should be comfortable with change management and governance, as well as communicating, prioritising and managing all aspects of a Salesforce project. The ideal candidate will be happy liaising with stakeholders at all levels, with the ability to translate technical information into layman’s terms, clearly explaining design options and their potential impact.

Enter any information about additional management responsibilities such as team management or the reporting hierarchy. For example: “The Senior Salesforce Administrator will be responsible for managing a team of two Junior Salesforce Administrators and will report directly to the VP of Sales.”

Responsibilities

This is a varied business facing role, with the following responsibilities:

  • All aspects of user and license management including new user setup/deactivation, roles, profiles, permissions, public groups, OWD, sharing rules
  • Salesforce configuration changes, including (but not limited to): Workflow, Process Builder, Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards and reports
  • Understanding of basic triggers/Apex code knowledge
  • Sandbox environment management
  • DevOps/release management experience
  • Identify and gather requirements, translating into best practice, scalable solutions with a focus on exceptional user experience
  • Identify unused or underutilised platform features
  • Create a platform roadmap and define priorities, liaising with stakeholders
  • Own the communication of any platform changes to end users and stakeholders
  • Data management to improve Salesforce data quality, implementing rules and automation as needed
  • Proactive system maintenance including Security Reviews, Release Updates, Health Check, and Optimizer
  • User support tickets
  • Monitor and improve user adoption
  • New user and ongoing user training
  • Technical documentation
  • Management of integrated applications and third party suppliers including [enter your additional applications e.g. DocuSign, Conga, Survey Gizmo, Mailchimp etc]

Qualifications and Background

Required:
  • Strong Salesforce product knowledge and at least 5+ years’ of Salesforce Administration hands-on experience with [Sales Cloud or your Salesforce product]
  • Certified Salesforce Administrator
  • Additional Salesforce certifications e.g. Advanced Administrator, Platform App Builder
Desirable:
  • Bachelor’s/Postgraduate degree, or professional qualification

Knowledge, Skills, and Abilities

Required:
  • A proactive attitude to platform enhancements
  • Designing scalable, best practice solutions
  • Excellent relationship-building skills
  • Ability to liaise with stakeholders at all levels
  • Translating requirements into technical solutions
  • Experience in change management and governance
  • Training end users and key stakeholders
  • Technical documentation
  • Available and responsive to questions
  • Experience implementing Salesforce configuration changes
  • DevOps/release management experience
Desirable:
  • Understanding of basic triggers/Apex code knowledge
  • Demonstrates continued personal/professional development
  • Active in the Salesforce community

What You'll Get

Don’t forget to include which benefits you can offer prospective employees. Of course, this will be different from one organization to the next, even by role.

Have a good think about what you have to offer and what benefits potential applicants will be interested in.

The role of Salesforce Administrator is a diverse one, requiring a broad mix of technical and soft skills. Applicants for this role may be quite different to your sales team or even your traditional IT team. Whilst there are a number of graduate and entry level Administrators, many Salesforce Admins, even junior ones, are aged between 25-54. Add to this that roughly 50% of Admins are women, and you start to realise that your traditional offerings of pool tables and beer fridges may not be enough to make your company stand out in what is already a competitive landscape, with a deficit of experienced Salesforce professionals.

The Salesforce ecosystem is very diverse, with a focus on wellbeing. A company that can demonstrate how they are improving diversity or employee wellbeing with benefits such as working from home and flexible working will be very appealing. There is also a strong desire to do good and give back within the Salesforce community and so charity or volunteering days will be appreciated.

The Salesforce platform is constantly evolving and therefore the role of a Salesforce Administrator is a significantly challenging one. A company employing a Junior or Entry Level Admin should be willing to offer training or financial support relevant to the role, such as paying for Salesforce certifications or project management/business analysis training.

Examples of benefits include:

  • Competitive salary – reviewed annually
  • Bonus
  • Company laptop
  • Health and medical insurance
  • Homeworking
  • Retirement savings plan/401(k) Match/pension contributions
  • Dental plan
  • Casual dress policy
  • Life insurance
  • Training and development opportunities
  • Flexible working hours
  • Certification exam vouchers
  • Charity/volunteer days

Final tip – don’t try and sell statutory employee benefits as perks!

At [your company name] you can expect to join a warm and welcoming team in a business that wants you to succeed. Employee satisfaction is of paramount importance to us and we show this through a wide range of benefits including working from home, flexible working hours, [X] days holiday per annum, [enter other key benefits]. We know how important the role of Senior Salesforce Administrator is to our business and are committed to supporting your personal and professional development. We’ll do this by paying for [X] Salesforce certifications per year and reimbursing study costs upto [X]. In addition, we are supportive of you attending both Salesforce and Salesforce Community events, meaning you can attend during working hours and can be reimbursed upto [X] for costs associated with attending i.e. ticket cost.

Summary

Include a summary of your organisation to wrap up the job description. Here you should also mention the ‘softer’ benefits of working for your organisation that appeal to a candidate’s aspirations, such as growth potential, colleagues, company culture and more. Your aim is to ‘re-sell’ the role after going through all the bullet-pointed roles and responsibilities – here is your chance to add a touch of colour!

Example Interview Process

  1. CV submission and review.
  2. Initial interview: with up to 2 people. Sharing more about what we do, and getting to know you – your motivations, personality and background.
  3. Second stage interview: solve and present back the solution to a business scenario provided.
  4. Decision.

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