Salesforce Admin Average Salary Guide 2019

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Want to find out the latest Salesforce Admin Average Salaries? In an Ecosystem such as ours, growing at an insane rate, salaries can be a bit all over the place. There’s no doubt that Salesforce professionals are paid well: they carry out a core function within Salesforce implementations that allow businesses to cut costs and accelerate growth – but what is the correct figure, most up-to-date and how do you find this out?

At SalesforceBen.com, we have been enabling Admins with these statistics for a number of years. Our latest Salary Infographic gives insight into the salaries for US & UK professionals across the core Salesforce job titles. But one single figure without context can be a bit misleading, a Salesforce Admin with one certification and one year’s experience vs. a Salesforce Admin with 1 certification and 5 year’s experience, will have very different salaries.

Qualified

With this post, I hope to bring context to what your salary should be, with information to back it up – so that you can be armed with all the ammo you need when asking for a raise, going for a promotion, or applying for a new job.

We endeavour to update this post as often as possible to provide the latest data.

Salesforce Admin Average Salaries

So let’s dive into the latest average salaries for a few global locations based on the largest Salesforce survey, the Mason Frank Salary Survey. The largest factors that will affect your average salary will be your seniority and location. There are other factors, such as the type of company you work for, and certifications (which I will come onto later on).

Average Salesforce Admin Salaries Around The World (2019)

 United StatesUnited KingdomGermanyAustralia
Junior$98,152£32,542€42,042$90,595
Mid$107,510£45,427€48,425$108,145
Senior$123,158£55,547€63,606$125,695

What affects Salesforce Admin Salary Potential?

The primary factors that determine your Salesforce Admin Salary potential are:

  • Your Seniority – whether you are a junior, mid-level or senior Salesforce Admin
  • Your Location – the city or country you work in can hugely impact  your income potential
  • Your Certifications – qualifications like being Salesforce Advanced Administration Certified will also contribute to your salary prospects.

Let’s take a closer look…

Salesforce Admin Income Prospects by Seniority

When I was a young Admin, I thought I knew everything there was to know about Salesforce. Although I had a pretty good grasp of Sales Cloud, Force.com, and could pretty much configure anything declaratively, there was one thing missing: experience.

There are three traits you need to become a successful Salesforce professional:

  • The technical skills to negotiate the platform and set up/implement the actions that are required.
  • Keen communication skills to ensure buy-in from key stakeholders and find the information to get the most out of Salesforce.
  • Experience – Salesforce expertise comes with time and commitment. It is not a field that you can become an overnight success in.

You may know Salesforce inside out and be the most charismatic communicator out there, but unfortunately, experience is linear, and if you have just one year of experience, that’s always going to impact your seniority prospects.

Experience is vital, as it’s not just knowing how to configure that really complicated process builder because a stakeholder asked you to, it’s advising a business, based on their specific industry (E.g. Financial Services, Real Estate, Manufacturing…), the best way to achieve a certain outcome.  Remember, we don’t build Salesforce solutions because they are cool, we build Salesforce solutions to solve complex business issues. How can we do this well unless we have done it before? Or possibly failed before and know the pitfalls of doing it a certain way over another? Luckily, if you are an eager beaver, you can speed up your Salesforce experience few ways.

So how do you know where in the Junior, Mid, Senior, groups you fall? Let’s take a quick look.

What Characterises a Junior Level Salesforce Professional?

At a Junior level, most Salesforce Professionals would have:

  • Around 0-2 years of Salesforce Admin experience.
  • They might have worked in a team, or possibly been a solo admin or “Accidental Admin” at an end-user.
  • They would have been involved in maintaining the Salesforce Org on a day to day basis, making basic changes to Sales Cloud and Force.com configuration.
  • Their responsibilities likely include ensuring all users have access and the Salesforce security model is understood and maintained.
  • Generally, they won’t have detailed knowledge of requirements gathering or project management.

What Characterises a Mid-Level Salesforce Professional?

As a Mid-level Admin, most Salesforce Professionals would have:

  • 2-4 years of Salesforce Admin experience.
  • They will proficiently be able to administer a fairly complex Org on their own, using best practices.
  • They know how to use more advanced configuration items like Process Builder and/or Flow.
  • Mid-level Admins will have had exposure to requirements gathering, understanding business processes, as well as some level of project management.

What Characterises a Senior Level Salesforce Professional?

As a Senior level Admin, most Salesforce Professionals would have:

  • 4+ years of Salesforce Admin experience.
  • You will find most senior-level administrators at larger Enterprise companies.
  • Typically working for an Org or a few hundred users, using multiple products on the Salesforce platform.
  • Generally, a Senior Salesforce Administrator will be in charge of a team or work with external parties, overseeing the development of the Salesforce Org, maybe carrying out a number of releases a year.
  • A Senior Administrator will have full knowledge of Salesforce best practices, will understand the architecture of Salesforce and how it integrates with other systems, as well as have stakeholder management skills.

Salesforce Admin Income Prospects By Location

As you can see from the above averages, your location plays a huge part in the salary you can achieve. This is both based on a country and city level. The location factor is an important one to understand, as it is often a topic of controversy, with a lot of people saying they can never achieve the average salary stated where they live.

Let’s look further now into how Salesforce Admin salaries are affected by location.

Salesforce Salary Comparison: United States Vs Europe

The first thing I’m sure a lot of you noticed, is the discrepancy between Salesforce salaries in the United Stages, and salaries in the UK & Germany. Using current currency conversion, Junior Admins salaries are 2.5x higher in the US than in the UK. This isn’t only exclusive to Salesforce, doing a quick search on Glassdoor for companies like Facebook reveal a 2x discrepancy between Software Engineers working in London Vs San Fransisco.

As I’m no economist, I’m not going to dive into the specific details of why this is, but there are a majority of factors embedded in our economies and the way we live our lives. If you would like a more educated answer there is a great Quora thread here on why US salaries are often so much higher.

How Salesforce Salaries Compare in Difference Cities

I’m sure it comes to no surprise to you that comparing the salaries in the likes of London, New York or San Fransisco to other smaller cities is just not worth it! The cost of buying a flat in London can be 5x or even 10x another smaller town or city. This is another factor to take into consideration when looking at the averages. It’s also worth noting that the majority of Salesforce users and therefore professionals are most likely based in a major city like those listed above, which will affect the averages. So if you live in a small city where house, food and transport prices are a lot lower, the salary you may command, may not be as high as those listed.

As there are too many factors here to list, it’s always best to do your research, seek advice from a friend, or speak to a recruiter to understand the market further.

Do Salesforce Certifications Affect Salary Potential?

Salesforce Certifications are another factor that can influence your potential salary, although they are less of a factor than seniority and location. Salesforce professionals love getting Certifications, they are a great milestone in your career and a fantastic way to prove to the world that you know what you are talking about. This is both good internally if you are looking for a more senior position, or looking for another job.

However, certifications in most cases won’t directly affect the salary you will achieve, your experience will.

Take an example where Bob, an Admin of 2 years experience and has achieved 5 certifications is interviewing against Claire, an Admin of 5 years experience with 1 certification. Assuming they are both good candidates, I would expect the hiring manager to hire Claire every day of the week. I would also expect Claire to demand a higher salary based on her 5 years of experience.

Saying this, Certifications are vital in order to progress your career. Hiring managers can safely assume a certain degree of knowledge if you have achieved Salesforce certs, and they aren’t exactly a walk in the park! They also show that you are motivated, driven, and committed to progress your career.

There is one exception to the above. If you are an Admin looking to apply to an SI (Solution Integrator/Salesforce Consultancy), then they will value your certifications in monetary value, more than an end-user would. The reason for this is that Certifications help them achieve new tiers and recognition with Salesforce. Read this post to learn more.

How To Increase Your Salary As A Salesforce Admin

There are two main avenues you can take to increase your salary. You can ask your boss for a raise or promotion, or you can look for an opportunity elsewhere. Both are very valid options, and will completely depend on your individual circumstance, as well as the type of company you work for. To get a more detailed overview of how you can increase your salary through learning new skills, check out this post.

Tips For Asking for a Raise/Promotion

The thought of asking your boss for a raise can make a lot of people feel uncomfortable, but it shouldn’t! If you’ve done your research, and you know that you are bringing a lot of value to the organisation you work for, you should be happy with your level of compensation. There are two main aspects you need to take into account, and you need information on both sides to justify a raise.

  1. Performance – You need to be able to demonstrate to your employer that you are excelling in your job. Start documenting reasons why you deserve a raise, projects you have recently successfully completed, or generally the value you bring to the organisation. This sort of information is vital when asking for a raise.
  2. Market value – Determine your market value by using information like this post, or asking around your network. As Salesforce is a relatively new technology, you could be paid under market value, especially if you are an accidental Admin!

There is one other factor you need to take into consideration before going in all guns blazing. How much value does the Admin role bring to the organisation?

Let’s take an example of a 50 user Salesforce Org that uses Sales Cloud on a very basic level, but through training, certifications, and 4 years experience, you are a complete superstar Admin. You are understandably looking at a Senior level salary. But in all honesty, does that company need an Admin of your skillset? Probably not. In that case, it may be wise to look for another opportunity.

Moving Jobs To Advance Your Salesforce Salary

Moving Jobs in the Salesforce ecosystem is almost inevitable. Unless you are working for a large organisation that may have unlimited opportunities in your field, it will be hard to continually progress your career in the same job/role. A rule of thumb I usually use when evaluating whether to move jobs (aside from wanting a salary increase), is if I feel like my progression has slowed down since joining. By moving jobs, you can increase your salary, move into a more senior position and expose yourself to a wider range of technologies.

There are many options when looking for a new job, do you want to continue as a Salesforce Admin? Move into a Salesforce Consulting role? (That in my opinion is a very logical career move), or maybe move into a different tangent such as an ISV or possibly a developer? The world is your oyster! But the same rules apply as the above, determine your market value, and understand the value you can bring to a new organisation. And always remember that famous Richard Brandon quote…”If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later”

Conclusion

I hope this post has given you an insight into how these figures that you see are calculated, and how you can determine what your market worth is yourself. A lot of the information in this post is through my own experiences as a Salesforce Administrator, as well as a hiring manager in the Salesforce space for the last 4 years. If you have any further thoughts or questions, please let me know in the comments below, and look out for further posts on other Salesforce roles!

20 thoughts on “Salesforce Admin Average Salary Guide 2019

  1. Avatar

    Good article and great analysis. I see a lot of people trying to break into this career by collecting as many certifications as they can but there really is no replacement for work experience. I think you did a great job of communicating this.

    1. Ben McCarthy

      Thanks Justin. I don’t want to discourage people from taking them, as they are great for career progression and learning, I know this personally. But you need to put the practice the skills learned to justify an increase in salary.

      1. Avatar

        Hi Ben,Nice to study about salesforce admin roles and i want to know can we make a career into salesforce as a functional side and where we go in the future.Iam from non technical background B.com (computers) and M.B.A. (Finance&HR).Iam carrying 7 to 8 years of experience into different domains like Finance,Banking,Real estate,Sales and 1 year in salesforce.Please suggest/Advise me on this.Iam not interested into programming/coding side.
        U can reach me out on 9959389375 whatsapp,Mail id and on Linkedin.
        MD.Nazeer Ahmed.
        [email protected]

        1. Ben McCarthy

          Hi Nazeer, the beauty about Salesforce is that you don’t need to be a developer/coder. A lot of functionality and customisations can be made declaratively, which means by using “point and click” functionality. E.g. When this field = “x”, trigger an email alert to your manager. The fact that you have experience in other areas such as Finance & Banking is a huge plus point. Half of the value that an Admin or Consultant brings is experience from specific industries. I would advise getting onto Trailhead, looking to complete your Certified Administrator certification, and then looking towards a job you could move into. Hope this helps, Ben

          1. Avatar

            Hii ben. Myself Harsha Vardhan and I am graduated in mechanical engineering and now I am interested to learn salesforce. so with mechanical background can I get job in any company as salesforce admin

  2. Avatar

    Nope! The market place is now getting over saturated due to Salesforce over marketing the their certifications and creating a rush (Salesforce really knows marketing and can sell for sure…). Everything is now contract based and when there is an internal job it is hyper competitive. On top of that, the Salesforce world has gotten too clicky with way to many groups, which is very tribal. If companies really want candidates, not just for the Salesforce skill set, but for anything else, we need to get back to basics…. companies taking a chance on ‘good PERSONALITY’ and then training those individuals . Soon enough, these salaries will drop because of market saturation…. just like the early 2000’s and the ‘Microsoft MCSE’ rush.

  3. Avatar

    Thanks! This is a great article and really in depth break down of the Mason Frank survey. I reviewed the survey myself and it doesn’t appear to have a breakdown of salaries based on race,gender and class. Though the respondents views/opinions on equality in the ecosystem are interesting, as a Women of Color in the ecosystem, it would be very beneficial to see how our salaries compare to other demographics so if there is inequality we can address it head on. Is this something that could be addressed in future surveys?

    1. Avatar

      Hi Ben,

      I am a fan of your site and have learned a lot from it.
      I was laid off due to Covid company restructuring.
      What is the best way of applying for SF Admin jobs in US these days.
      I have 2 certification certified App builder and Administrator.

      Thanks,
      Anupa

      1. Ben McCarthy

        Hi Anupa, sorry to hear about your situation. I’m guessing from your question you are not based in the US? I’m not based there so don’t understand a huge amount about the visa process, but I think the same as applying for any role, you need to demonstrate that you are an expert in your field. If you are able to, using the time you have off at the moment to study for certifications or possibly do some freelance work is a great way to help build up your resume. Thanks, Ben

        1. Avatar

          Hi Ben, Thanks for your concern. I am a US resident. I do not need Visa, I am a Green card holder.
          I have been applying at LinkedIn and Indeed and slowly getting some response now but not a lot. Ya so that was my main question to you was where and how to apply. I am also studying for the Sales cloud consultant.
          I will go through your Sales Cloud Consultant Guide & Tips and also doing Trail-mix.
          I can’t express how happy I am to get your guidance.
          Thanks,
          Anupa

  4. Avatar

    It would be really interesting if there were information on median rather than average salaries for another picture of the data! I wonder if there is a way to feed this back to Mason Frank?

  5. Avatar

    Something I would love to see is the difference in nonprofit and for-profit. With Salesforce NPSP, more nonprofit are adapting Salesforce.

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