Essential Emotional Intelligence Communication Skills for Sales Professionals

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The ability to communicate with clients is easier than ever since customer relationship management tools were developed and gave birth to Salesforce. You can access the software from any device, giving you up-to-date information wherever you are. This enables you to operate at the highest tier of customer service and communication.

Effective Communication

It may feel amatuer to mention the importance of effective communication in business relationships; however, it serves as a good reminder to make it a priority. There is a time and a place to be direct and concise but the skill of engaging with another person and connecting with them personally may lead you to a more successful relationship.


Take the time to thoroughly read your emails and messages to eliminate any potential communication breakdowns. Asking a question in a follow-up that was previously answered sends the message that you are not investing your efforts into that relationship.

Thanks to the Chatter feature, you can quickly ask for further clarification on any issue to help move projects along at a faster rate. When engaging in a dialogue through Salesforce, be clear to only use acronyms and jargon that you are sure your audience knows and understands to avoid potential confusion.

Business Networking Tips

Business-to-business (B2B) sales can be tricky due to the fact that there is little room to bluff your way through a sale. Working with others within the industry that have a thorough understanding of the product offerings requires you to really know what it is that you are selling.

There are some key tips to networking with other business professionals that can enable you to appear like the obvious choice — most importantly being genuine. Highly emotionally intelligent people are self-assured and connect with others on the ground level before moving forward. Beware of appearing too aggressive and going right into a pitch if it doesn’t feel right. Start with building a repertoire and a foundation before going into your spiel.

Customer Relationship Management

There are many moving parts in B2B relations that may cause your communication skills to fall to the wayside. B2B communication is about relationship building and management to create a mutually beneficial, long-lasting tie between yourself and another company.

Electronic communication can tend to feel impersonal and void of emotion, leading some to forget that they are communicating with another human being. Utilize the many different tools within Salesforce to generate conversations rather than monologues to keep your relationships engaged in your business relationship. This may lead to feedback and/or constructive criticism at times that will allow you to further nurture existing business opportunities.

Cultivating Emotionally Intelligent Business Culture

The value of an emotionally intelligent business lies in the salesperson’s ability to be self-aware. How they physically present themselves, their tone, and their word choice are not easily conveyed through a CRM system such as Salesforce. Operating with a level of grace through the many different applications within the software is where your sales team will find success.

One of the highly valued skills of an emotionally intelligent company is the appearance of self-confidence. An air of self-assuredness is a powerful mechanism to being a successful salesperson and rise up in the corporate hierarchy. As a team manager, you can foster this in your sales team by rewarding and recognizing individuals as often as possible. This can lead to a boost in morale and aid in solidifying their confidence in a job well done.

Lastly, accountability is an important tool to have in your tool belt when working within Salesforce. Taking ownership of your role in the workplace is an effective strategy to communicate on an emotionally intelligent level. Salesforce offers many ways to manage numerous clients and leads in one place. Take advantage of what it has to offer by continuously educating yourself on its functions to better communicate with your team and B2B business.

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