If you’re currently doing any reading or researching into the status of the current Salesforce job market, then you’re likely a bit put off, confused, or both. Although recent statistics have been pointing to the market inching upwards for the first time since COVID, news of recent layoffs, saturation, and changing job trends can easily overshadow that.
I’ll be the first to say we have perhaps been guilty of contributing to that in the pursuit of showing that the market isn’t the idyllic landscape it used to be. However, this does not mean that all is doom and gloom, especially in the admin front. In fact, we might just be seeing a really positive trend emerging in this space, with an increase in the number of junior administrators.
What Does The Entry-Level Salesforce Job Market Look Like?
One of the most difficult questions to answer right now is whether or not to recommend a career in Salesforce. If you had asked me this question two or three years ago, the answer would be no. Now, it isn’t that simple.
This job market has been battered by oversaturation (currently sitting at 330%), roles with constantly evolving requirements, the emergence of AI, and more. SF Ben Founder Ben McCarthy wrote a piece last month declaring this the “end of Salesforce careers as we know it”, and he isn’t wrong. The market is not in the same place it was a decade ago, five years ago, or even a year ago. But does this mean good news or bad news?
For the entry-level tech market, up until very recently, it has meant bad news. At the end of last year, entry-level tech jobs had plummeted by 67%, forming part of what industry analyst Vernon Keenan has been calling “The White Collar Recession”. At the beginning of this year, I highlighted that young Salesforce talent was slightly on the decline, with data from our salary survey and recruitment company Ravio pointing to a pertinent drop in hiring the generation of tomorrow.
Are We on an Incline?
In February, IBM announced that it would be “tripling [its] entry level hiring” after finding the limits of AI adoption. Not only did this go to prove the importance of human work in the AI era – which has been further proven by Gartner stating that there has been negligible ROI off the back of AI layoffs – but it also provided hope for entry-level tech talent.
Then in April, Salesforce CEO Marc Benioff announced plans to hire 1,000 graduates and interns as part of the company’s Futureforce program, with a particular focus on roles centered around its AI and Agentforce technology. Although this was criticized by some for appearing to be a way to obtain cheaper labor, I wrote at the time that whatever the motive was, Salesforce couldn’t appear to get it right either way.
If Salesforce does not hire graduates, it’s not thinking about the future of the tech workforce, and if it does, it is taking opportunities away from seasoned professionals eager to break into the AI space.
In an ideal world, there would be endless opportunities for both senior and junior professionals. Salesforce is currently hiring for more than 1,400 jobs for junior, mid-level, and senior positions, all the way from directors to interns. This is before we examine the number of open positions across Salesforce’s partner ecosystem, with LinkedIn showing over 5,500 roles matching “Salesforce” for just the United States.
So, where does the admin role fit into all of this?
Demand for the Junior Salesforce Admin
According to our latest SF Ben Admin Survey, the number of respondents within the 18-24 age category is at 4.6% this year, compared to 1.1% last year. While this may only be a 3.5% difference and not entirely reflective of the current market demands, if we look at it in conjunction with other data, the picture starts to become clearer.
10K’s 2025 Salesforce Talent Ecosystem Report revealed that admins saw a rise in demand of 14% last year. Although this wasn’t entirely favorable against a supply increase of 47%, it showed that the role hadn’t hit stagnation or decline.
At the time of writing, there are also more than 100 admin roles worldwide listed on Salesforce’s careers website, and 175 admin roles for the US listed on LinkedIn. 23 of these roles were marked as entry-level, making up 13.14% of listings. On Salesforce’s job site, none of the admin positions are listed as graduate or intern positions.
Is This Good News or Bad News?
Although the Salesforce Admin role has increased in terms of supply and demand, there isn’t enough data to show the specifics of the junior admin role.
Through our survey, we could see that higher influx of admins showing, but this does not necessarily mean that there are a suitable number of jobs for these professionals. In fact, it is more than likely that this is not the case at all, due to the saturation rate of the Salesforce market as a whole.
Companies like IBM and Salesforce having a renewed focus on hiring for entry-level positions is a positive, but it is clear that this is going to be a slow effort. There are currently no listed graduate jobs on Salesforce’s site at all, and only 21 intern positions – none of which are admin positions.
In fact, the majority of the intern positions listed fall under sales or engineering – the role type Salesforce has been hiring in favor of recently, and the role type it has infamously not been.
Not only that, but entry-level positions are still more difficult to obtain than they used to be, due to “seniorization” or demand for higher-level skills. According to new data from PwC, entry-level roles in highly AI-exposed occupations are now seven times more likely to require skills that have historically appeared later in a worker’s career. This includes skills like strategic decision-making, stakeholder management, leadership, and judgment.
The Salesforce Admin role joins nearly every other Salesforce role in being impacted by AI in some way, and we know that the role continues to evolve and get more complex. So not only are junior admins stuck facing a market that doesn’t really have the places for them, but they are also having to tackle increased platform complexity and navigate the growing demands surrounding AI.
Final Thoughts
The good news is that we are likely seeing more junior Salesforce Admins. However, the bad news is that with the increased supply, the demand has not kept up, leaving all these admins with not enough jobs.
The supply versus demand discrepancy has been a problem across nearly all roles in this ecosystem for years now, especially junior roles, but we could see that turn around if companies follow through on embracing entry-level talent and being clear about the roles they are after.
For junior admins, it is true that fighting for an entry-level admin role may not be the best bet right now. It will most certainly be a better use of your time to hone in on the roles that have a smaller discrepancy between supply and demand, and the roles that actively work towards building AI solutions.
