There’s much to talk about in the Salesforce ecosystem going into 2025 – especially with the recent unveiling of Agentforce 2.0.
But beyond the major headlines around AI and positive earnings from December, there are also a few projects worth keeping an eye on as we enter the new year.
What Is Salesforce Hyperforce?
Those who have been in the ecosystem for a while might remember our report in December 2023 about Hyperforce – Salesforce’s unified cloud infrastructure.
We wrote about how Salesforce’s Hyperforce was the next step in its infrastructure journey, with the tech giant moving away from private data centers into a partnership with public cloud infrastructure providers like Amazon Web Services (AWS).
This would help ensure full compliance, with Salesforce focusing on meeting local security and data storage regulations, it was said at the time.
This meant that customers worldwide could store valuable data according to regulations specific to their industry, geographical location, or company.

In November 2023, Salesforce announced in a press release that, as part of their partnership, Salesforce would expand its use of AWS – including compute, storage, data, and AI technologies – through Hyperforce to enhance services like Salesforce Data Cloud.
One year later, Salesforce boasted their continued partnership with AWS and said that customers will continue benefiting from the partnership with more innovations and regional support planned for 2025.
We spoke to Founder and CEO Groundwork Apps and CloudBites podcast host, Paul Battisson, about why the tech giants’ partnership is one to keep an eye on.
1. It’s Very Impressive
Paul told Salesforce Ben that the thrust of Hyperforce – the migration away from private data centers to public cloud infrastructure – was essentially “turning off one set of computers and turning on another.”
But while this sounds simple on paper, the ease at which it was achieved is something of an unsung success for Salesforce, Paul says. He added: “It is basically taking a bullet train and, while it’s still moving, changing the tracks, and the train, and the staff running it – a lot of stuff that is very impressive.”
The migration was a huge technical achievement that has not been recognized “as much as it should be,” Paul says. He attributes the ease with which the company achieved the monumental feat to “a lot of really smart people” working at Salesforce, much like most Silicon Valley organizations. Paul said:
“They will have spent so long running, rerunning, checking, and validating, that from the outside, it kind of looks like it’s just magically occurred.
“I hate to think what the budget for man-hours would have been in terms of doing it.”
He added that the reason they have not been shouting about the triumph was that it was not really a very “sexy [story], unless you’re a nerd!”
“Is Marc Benioff going to spend more time tweeting about Agentforce and how you can use AI to answer a basic question on the help site, or is he going to talk about the fact that they’ve spent the past five years doing this huge migration?
“Most customers aren’t going to buy a migration – [they] are going to buy the sexy new AI.”
2. Freed-Up Brainpower
Following up on the idea that Hyperforce was an impressive feat, Paul believes that the top talent at Salesforce will now be free to pursue other projects. Speaking of the migration, he said:
“It is a huge technical achievement that really hasn’t perhaps been sung about or recognized as much as it should be. And, more importantly, it’s done.
“There’s still a few minor things moving over, but the core bulk of the platform [has] been migrated. That’s a lot of brain power that’s suddenly like, ‘Right, what next?’
“There’s a huge amount of resources, technical expertise, and things that have gone into doing that over the past decade that are now free to start looking at.”
This year has certainly been one of innovation for Salesforce, and Paul’s theory may be borne out in the creation of Agentforce – the company’s flagship AI product – and now its upgraded version, Agentforce 2.0.
It may be no mystery where all that freed-up brainpower will go, in light of recent comments from CEO Marc Benioff, who said: “Everything needs to become about Agentforce at Salesforce – this is the only thing that really matters today.”
3. Integration
Paul says that what Salesforce brings to AWS is a route for some services to enterprise in a much “softer” way.
AWS requires you to “really know what you’re doing” – users are left to build everything from the basic blocks upwards. Paul said:
“If I said to you, ‘I want to build this solution’, you can build whatever you want on AWS because you’ve got all the parts. But, it requires some technical knowledge. Then if you want to integrate it with Salesforce, which a lot of enterprises are using, you then have to do all those steps.
“If the AWS and Salesforce integration becomes much simpler, it will allow Amazon to kind of position itself more readily as the cloud of choice for those enterprises where they want to integrate with Salesforce because it’ll be more readily able to do so.”
He added that enterprises are typically using AWS, Azure, GCP, or Google Cloud, unless they are “mad” and running their own platform.
Paul said: “By being in bed with Salesforce, it means it’s much easier for Amazon to go to an enterprise and say, ‘You’ve got Salesforce? Look, here’s the list of pre-built integrations ready to go and how we’re working together.’ That means that people won’t go to the likes of Azure or GCP.”
4. Simplification
Another aspect of the partnership that Paul says is important is the product and service simplification that can come with it.
For example, with things like Service Cloud Voice, Salesforce no longer has to deal with “a bunch of stuff they don’t need to” if they don’t have their own servers. Paul added:
“Service Cloud Voice requires you when you set up to have an AWS account, as everything runs on AWS. It allows you to get rid of something like Vonage.
“When you call up a contact center and it’s one of those annoying robots, it integrates with Salesforce and runs from Salesforce. But, it’s all on AWS.
“So there’s those products that are an interesting addition that you can have on there.”
Paul was not shy about his feelings towards the number of services offered by AWS during our talk on the matter. He said:
“If you go on Amazon, there is just aws.amazon.com. If you look here, you can see their list of services, and you can spend an hour yourself just crying and going down and looking at all the various thousand different options they have on there – literally probably a thousand.
“If you’re running on AWS infrastructure, it is much easier for you to integrate and make available new products and services using other pieces of AWS.”
5. New Functions
Paul says that AWS and Salesforce have different ways of working, which he explains through the use of a Lego analogy. He told Salesforce Ben:
“Salesforce is like [when] you get given a Lego kit where you get some instructions and you set up, but it’s going to really build one thing – [like a] racecar or whatever.
“AWS is being given just a ton of Lego blocks and told off you go. There might be some small sets of instructions like ‘Here’s how you make a person’ or ‘Here’s how you make a door frame’ or ‘Here’s how you can make a little house’, but it’s up to you to put together these little bits which make a set.”
He explains how this relates to why we should keep an eye on Hyperforce in 2025.
“By having more of these things now on the same platform, it’s going to be a lot easier for Salesforce to hook into things. I think you could see some interesting new products come out.”
This could include artificial intelligence functions, but also “dead simple, boring” ones like lambda functions – which let users run code without provisioning or managing servers.
Final Thoughts
Salesforce’s focus has never been clearer. In the words of CEO Marc Benioff, “Everything needs to become about Agentforce”.
Where this leaves the cloud giant’s other major projects remains to be seen, but, as Paul says, the Hyperforce migration proves there are some brilliant people still working at the “mothership.”
Being able to rely somewhat on other tech giants may continue freeing up brain power for further projects and functionality from Salesforce, which, as we have seen this year, is all hands on deck in the field of AI.