The Great Salesforce Job Market Reset
December 09, 2024
By Sarah Bell
RevOps is on the rise, expanding so fast that Gartner predicts 75% of high-growth companies will deploy it by 2025. As it continues to grow, the job market is flooding with opportunities, opening up new pathways to success for ops professionals.
If you’re unfamiliar with RevOps, it’s an organizational approach that aligns sales, marketing, and customer experience ops teams. Even though it’s relatively new, there’s already a clear trend emerging: your RevOps career path can go in any direction you want.
Instead of feeling trapped by the traditional career trajectory focused solely on climbing the ladder, you can define what success looks like to you and align your path with that vision.
A successful career in RevOps doesn’t have to follow a straight, upward direction. It can move laterally, up and down, or zig-zag all over the place. It allows you to concentrate on your interests, learning opportunities, and personal fulfillment rather than being fully absorbed with gaining seniority or managing more people.
In many ways, the twists and turns that your career path can take in RevOps is similar to one of your favorite board games:
You are motivated by your thirst for knowledge. To you, success lies in learning more each day and obtaining certifications along the way.
Your career path is a slow, steady climb. For example:
If you want to pursue this direction, start by determining what certifications can benefit you the most, when you want to get them, and how you will leverage them throughout your career.
Curiosity is your driver, and your interests lead you in unpredictable directions. There’s no limit to success because you are constantly pushing the boundaries of your knowledge and skills.
Instead of following a straight trajectory, your path zig-zags to pursue new opportunities and return to previous roles you still enjoy. For example:
The key to pursuing this path is diving deep into the intricacies and best practices across go-to-market functions, so you can help solve problems and challenges outside of your primary expertise.
You’re a strategic thinker, and you make calculated, careful moves to progress your career. You navigate toward success by using problem-solving to overcome any hurdles or obstacles in your way.
Your path is deliberate, and you tend to stay in roles longer than the average ops professional. You change jobs only when it’s the most strategic opportunity for your career growth. For example:
To follow this path, invest the time early on in your career to set clear goals and define your strengths, so you can leverage them every step of the way.
You welcome change and are open to a number of career possibilities. You’re a jack of all trades, finding fulfilment by going after new roles every time you make a move.
Your path changes and morphs, taking on a new shape at every turn. For example:
To pursue a diverse career path, focus on becoming well versed in the tech and best practices across all aspects of ops and stay open to the opportunities that come your way.
You live in the moment, leveraging your charisma and understanding your audience to navigate your career. Success comes naturally because you are intentional about reading the room and understanding others’ personalities.
By taking a people-centric approach and building connections along the way, your career is full of surprises and outstanding accomplishments. For example:
This career path flourishes by investing your time in developing genuine, long-lasting relationships with your colleagues, friends, and community.
Success looks different in RevOps than it does in other industries. This means you can define what direction you want your path to take and build a career that best suits your skills, interests, and strengths.
To define the right path for you, set a strategy while staying open to the twists and turns along the way. Whenever you need help navigating your career decisions, turn to a community like Wizards of Ops, where you can connect with other ops professionals to learn from their experiences.
Is your career path similar to a board game? Let us know by commenting below.
Sarah is the Content Marketing Manager at Sonar, the leading Change Intelligence platform for smart, agile operations teams.