Are you interested in Marketing Cloud? Whether that’s Account Engagement, Engagement, Growth, or Advanced, now that all Salesforce marketers are under one “umbrella”, MarDreamin’ is here to reunite professionals across the platform.
With marketers increasingly having to ‘do more with less’, this event is perfect for those looking to upskill from the comfort of their home.
What Is MarDreamin’?
MarDreamin’ (formerly known as ParDreamin’) is a virtual festival that will help you maximize your marketing automation platform. Get access to sessions led by experts in the Salesforce Marketing space, learn new tricks to add to your marketing toolbox, and make more connections within the Salesforce platform – and even adjacent trends in the ecosystem.
When Is It?
MarDreamin’ returns to your screens on November 12 – 14, 2024.
How Much Does It Cost?
You can register now and get access to 50+ sessions led by experts for free.
Or, if you’re looking for a more hands-on experience, how about the All-Access Workshop Pass? This will cost you $448 until October 18, 2024 (and $499 after).
Unmissable Sessions at MarDreamin’ 2024
With sessions covering all aspects of Salesforce Marketing and adjacent topics, there’s something for everyone! Find the all-star 2024 line-up here.
Here are some of our stand-out picks…
Optimize Ad Spend and ROAS with Data Cloud
Data Cloud is one of the big trends in the ecosystem at the moment. But how can you utilize this technology in your ad strategy? This session will share four ways to use Data Cloud (in combination with other tools) to target the right audiences and increase return on ad spend.
Speaker: Timo Kovala
Details: November 12, 2024, 11:00 – 11:30 EDT
Beyond Clicks & Opens: Email Marketing Insights for the Next Generation
Clicks and opens have long been a measure of success for email marketing, but in this day and age there’s other data that can help you glean insights. Enter email replies – these unsung heroes could play a critical role in enhancing your business outcomes.
Speaker: Brandon Walton
Details: November 12, 2024, 11:30 – 12:00 EDT
Marketing Cloud Product Roadmap
With the release of Marketing Cloud Growth Edition earlier this year and Advanced Edition being announced at Dreamforce, you may be wondering what the future of Salesforce Marketing looks like. Join two Directors of Product Management at Salesforce to get a taste of what’s to come.
Speaker: Danielle Grau and Cari Aves
Details: November 12, 2024, 12:15 – 13:00 EDT
Building a Customer Activation Platform for Data Cloud
As we’ve mentioned, Data Cloud is one of the most trending customer data platforms in the current market. This session looks at a different part of the process: activation. “Why create arrows if you don’t have a bow?”
Speaker: Mounir Nejjai
Details: November 13, 2024, 11:00 – 11:30 EDT
Opt-In Strategies 101: Your Path to GDPR Compliance
GDPR may be a European law, but similar regulations are coming into play (for example, APRA), so it’s more important than ever to ensure you’re compliant. Learn how to create an opt-in campaign using Marketing Cloud Account Engagement (Pardot) Engagement Studio.
Speaker: Hannah Horning
Details: November 13, 2024, 14:15 – 14:45 EDT
Summary
Whether you’re a seasoned marketing professional or are just beginning to hone this niche, MarDreamin’ will bring you and your company immense value. Register now and begin planning your schedule!
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