New Salesforce Einstein Dev Tools: Einstein Translation and Einstein Optical Character Recognition

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Salesforce Platform app builders will be able to get their hands on two new tools imminently – Einstein Translation and Einstein Optical Character Recognition – both of which will join the fast-growing Einstein Platform Services.

It’s all about language with these two new tools, opening up Einstein-enabled apps to a global reach – in being able to both deploy translations faster, enable effective interaction across language gaps, and support app adoption with foreign users.


Source: Einstein Platform Services page


Here’s what we know:

  • Einstein Translation: define translations for Salesforce objects and fields through a drag-and-drop interface, which will dynamically translate communication in Salesforce – one guess of mine is incoming and outgoing case messages for service agents.
  • Einstein Optical Character Recognition: computer vision can read documents in text format, pull relevant information, and then update the correct CRM record.




Growing Einstein Platform Services

In the following weeks, both tools will be accessed through Einstein Platform Services. This is the collection of tools for “building AI-Powered CRM Apps” – in short, Salesforce have packaged up tools for Developers and Admins to create their own ‘deep learning models’ in Salesforce’s famous ‘clicks-not-code’ style, and then embed into the apps they are building on the Salesforce platform for their businesses.

The tools in the portfolio cover 4 main categories: machine learning, natural language processing, computer vision, and automatic speech recognition – in fact, you may already be familiar with some of them, such as Einstein Bots, Einstein Sentiment, and Einstein Voice.

Einstein Platform Services is going to great lengths to democratise AI, so seize the opportunity!Get started with Einstein Platform Services on Trailhead here.

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